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Why Products Fail in Germany (and the DACH market)

Why Products Fail in Germany (and the DACH market)

When products underperform in the DACH market, the reflex is often the same: “The market is tough.” In our experience, this explanation rarely holds up.Some products and campaigns that perform well internationally show lower conversion rates in Germany, Austria, or...

Christin Herrmann in User Research
Reading time: 5 Minutes · 19. January 2026

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Welcome to the UX blog of the UX agency Userlutions. Here we write about everything related to user experience, user research methods, conception, interaction design and news from our agency’s everyday life. Enjoy reading!

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About Userlutions

Userlutions is a UX agency and has been advising companies on the user-centered design of their products and communication measures since 2011. We offer services and consulting around market research, user research, interface design, user-centered design and business model validation. Our clients come from the technology, industry and eCommerce sectors – including Siemens, Bosch and Deutsche Post.

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