Customer Journey Mapping
Company-wide understanding of your target group
Making informed decisions and reducing investment risks
Are there conflicting ideas in your team about the needs and requirements of your users? Are there always misunderstandings? Do you find it difficult to prioritize upcoming developments and optimizations? Or are you missing a clear overview of the various touchpoints with your users?
Most of these problems are due to a lack of knowledge about the target group.
As a result, decisions are not made from the user’s perspective but based on personal opinions. This increases the risk that your customers will no longer accept the product.
Valid personas and customer journey maps facilitate product decisions and feature development
What are personas?
Prototypical users show target group requirements
Based on in-depth interviews with the target group and validating online surveys, we identify your prototypical users. In this way, you get to know the concerns, needs, typical usage scenarios and the customer journey of your customers.
These prototypical users form the basis for user-oriented product development.
What is customer journey mapping?
Clear visualization of all touchpoints
including optimization potentials
In most cases, we combine qualitative interviews and quantitative data to create a customer journey map.
Through qualitative interviews enriched with quantitative data, we determine:
- which touchpoints exist between you and your users,
- which emotions the users experience at each of these touchpoints,
- what is already working well,
- and where there is potential for optimization.
We summarize these findings in a clear presentation to give you a clear overview of where the greatest need for optimization exists and which actions already deliver a good customer experience.
Our experts create prototypical users and customer journeys based on quantitative and qualitative data
Satisfied customers like RTL II
“The personas that Userlutions has created for us have been very well received in our company: Our employees are equipped with persona comp cards, persona posters hanging in the offices, and life-size displays in the corridors. Recently, we have started recruiting our audience members according to our personas – we bring Svenja, Lena, Micha and co. to life. All these measures contribute to a common understanding of our target groups.”
Are you interested in working with us or do you have any questions?
We offer free and non-binding consultations
Head Of Consulting
030 / 544 870 24
(Mo to Fr, 9am to 6pm)