How we created a testing roadmap for HanseMerkur in just 4 hours
The test strategy workshop provides practical and
tailor-made usability knowledge
The challenge:
“Remote usability testing was
a new field for us”
How HanseMerkur was able to quickly establish remote usability tests within the company
Are you still inexperienced when it comes to remote usability testing and want to learn how to create and evaluate tests? Are you also faced with the difficulty of where in the development roadmap you can use usability tests and which type of tests make sense and when?
This is also what happened to HanseMerkur’s market research team. Remote testing was still a new form of testing for them, despite already existing usability and UX knowledge. Therefore, they liked the idea of using RapidUsertests to achieve fast results and be able to easily share them with colleagues and stakeholders .
To make it easier for them to get started with RapidUsertests, together we created a testing roadmap in a workshop.
Facts about the project
| Customer | HanseMerkur |
| Product | Website |
| Duration | 4 hours |
| Method | Test Strategy Workshop |
| Result | Tailor-made testing roadmap |
The test strategy workshop provides extensive knowledge about remote usability testing
The process:
Individual workshop according to the challenges of HanseMerkur
Usability consultants create tailor-made testing strategy
We have adapted the workshop individually to the challenges, questions and the existing knowledge of HanseMerkur. Together, we defined target KPIs for optimization, to which the usability tests should be aligned and through which the success of the tests can be measured.
Part 1: Creating a Testing Roadmap
In the first half of the workshop, we used HanseMerkur’s development roadmap to see where RapidUsertests can be used most sensibly in the customer journey. Not only as classic tests of the website, but also for landing page tests and tests of prototypes, among other things.
From this analysis, a test strategy and global test questions could then be derived.
Part 2: Development of a test concept + product training
In the second half of the workshop, we jointly created a concrete test concept based on HanseMerkur’s questions. They learned to adapt the scenario and the tasks to their objectives, and also were briefed on the right way to address the testers so they can achieve the most meaningful results.
In a product training course, we also showed how they can make ideal use of our evaluation tool so that the evaluation can be carried out as quickly and efficiently as possible.
The usability consultant in charge drew on our extensive experience of having already created and evaluated hundreds of tests.
In the four-hour workshop, we were able to create a tailor-made testing roadmap together with HanseMerkur and teach them the methodology of remote usability testing in a practical way.
Experienced usability consultants create the
individual testing roadmap
The result: Investing in usability testing pays off right from the start
Instead of trying out a lot at the beginning and having to learn from their own mistakes, HanseMerkur was able to successfully start remote usability testing immediately after the workshop. Due to the knowledge about test creation and evaluation that we conveyed, the money invested was put to good use right from the start.
The workshop enabled HanseMerkur to carry out more than 10 RapidUsertests themselves in the following year and to firmly integrate remote usability testing into everyday optimization.
The input of usability experts provided them with broad remote testing knowledge in the following areas:
- Test planning
- Test design
- Test evaluation
- Interpretation of the results
This knowledge now enables them to set up usability tests very quickly and evaluate them efficiently, so that they fit ideally into the development process.
How can the results now be used?
- HanseMerkur has a precise plan of what they will be testing in the coming months.
- The team is trained to get the most out of their usability tests through tailor-made test concepts.
- Remote usability testing is firmly established within the company, as it can quickly and flexibly provide insightful results and input for further optimization.
The testing strategy is individually adapted to the development roadmap (exemplary illustration)
Perfect introduction into
remote usability testing
“When we became aware of RapidUsertests, remote usability testing was still a new field for us. The test strategy workshop by Userlutions offered us a very good introduction to this form of usability testing, so that we can now set up and evaluate tests very quickly and easily. They thus complement our development processes very well and continuously provide optimization tips.”
Hella Liljenbrunn, Manager Market Research,
HanseMerkur Versicherungsgruppe
Curious?
Do you also want to optimize your UX? What are your challenges around UX optimization and usability testing? We would be happy to put together a workshop according to your needs and your existing knowledge.
Do you want to improve not only your website, but the entire customer experience? Together we can also create a testing roadmap for this. Read also our case study on customer experience optimization for Mister Spex.
Are you interested in working with us or do you have any questions?
We offer free and non-binding consultations
Birgit Bärnreuther
Agency management
+49 30 / 544 870 24
(Mon to Fri, 9 a.m. to 6 p.m.)