About the author
Christin Herrmann
Senior UX Researcher
Christin is a mixed-methods UX researcher with a strong focus on UX localization and (international) user research. Having lived in Ireland and Japan as well as Germany, she has experienced first-hand how differently users think, decide, and interact across cultures. With a background in psychology and statistics, Christin helps teams understand not just what users do, but why. She brings a sharp eye for cultural friction, speaks and thinks across multiple languages, and knows how easily experiences can stumble into local UX pitfalls.
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Article from Christin
Why Products Fail in Germany (and the DACH market)
We share our insights why products fail in Germany, Austria, and Switzerland — and how UX localization helps improve trust, conversion, and market fit.
Reading time: 5 Minutes · 19. January 2026
About the UX Blog
Welcome to the UX blog of the UX agency Userlutions. Here we write about everything related to user experience, user research methods, conception, interaction design and news from our agency’s everyday life. Enjoy reading!
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UX-Newsletter
About the UX Blog
Welcome to the UX blog of the UX agency Userlutions. Here we write about everything related to user experience, user research methods, conception, interaction design and news from our agency’s everyday life. Enjoy reading!
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Authors
Haik Dettmann
Haik Dettmann is an interface designer. In addition to designing mobile interfaces, he supports us in analyzing qualitative usability tests.
Claudia Sinnig
Claudia has been supporting our clients since 2014 in all phases of the Human-Centered Design process, from project planning to final design. She has assisted over 60 of our clients in areas such as industry, B2B software, and e-commerce with UX optimization, including BMW, BOSCH, SIEMENS, and Melitta.
Sophie Krüger
Sophie Krüger studied media communication with a focus on media psychology. She is responsible for our client communications and writes about everything related to the agency
.
Benjamin Uebel
Benjamin Uebel is a psychologist. He is our innovator and drives new developments. He is a speaker at professional conferences and writes professional articles in Website-Boosting, Webselling, i-Com or Gründerszene, among others. In 2008, he founded the first German-language crowdfunding portal.
Friederike Waterstrat
"UX'ers are like guinea pigs: One alone will die." Friederike's constant interest in professional exchange as well as her academic background in human-machine interactions have helped her to work on a wide variety of projects. For example, she created personas for RTL2, HanseMerkur and meinUnterricht.de.
Constanze Curtis
Constanze is a media and communication scientist and has also studied Intercultural Knowledge Communication. Her areas of expertise are qualitative and international usability testing. In the field of account management, she draws on years of project management experience. She has successfully supported numerous international clients, including NOKIA and Zeiss.
Maria Müller
Maria specializes in capturing user needs via user research and design thinking and validating them quantitatively via online surveys and A/B testing. She has worked on over 35 projects for clients in the healthcare, education, insurance, and smart home industries, including Cornelsen, HanseMerkur, IBB, and Velux.
Mareike Mechler
Mareike Mechler studied psychology and communication and supports us in the implementation and further development of our marketing strategy.
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