Adapting Experiences for the DACH market
UX Localization
Expanding to Germany, Austria or Switzerland?
We help international teams make their products and campaigns feel naturally German – by designing experiences that meet local expectations for clarity, trust, and quality.
And yes, even our love for rules.
More than 1,000 UX projects for companies in Germany and internationally, for expample
Local Expertise
Key Benefits of UX Localization with Userlutions
We dig into real behaviors and expectations – no clichés about beer or punctuality (unless it helps your UX).
German UX experts
As UX specialists from Germany, we love to share our insights gained in thousands of tests with 50,000+ native DACH users from our panel.
Cultural fit that drives conversion
We uncover hidden friction points and align your UX with local expectations. From button labels to legal must-haves we make sure nothing gets lost in translation.
Risk-free market entry
Test and refine your product and campaigns before launch with authentic feedback from actual locals – made accessible to you regardless of your German levels.
Enter the DACH market with confidence
What is UX Localization?
UX Localization goes beyond translation.
It means adapting the whole customer experience to cultural habits, legal norms, and emotional expectations.
From button wording to humor, from data privacy to visual hierarchy – we make sure your products and campaigns feel right for users in the DACH region.
Learn the true difference between “Jetzt kaufen” and “Zum Check-Out” and yes, German users will really look for your “Impressum”.
We help you find and fix those subtle cultural friction points before they hurt your conversions.
Our Services
Combining local UX research expertise with international project experience
UX Tests with German-speaking Panel
To conduct tests with real users we use our own panel consisting of over 50,000 users from the DACH region
UX Health Check DACH
What do German users value most, and how do they navigate the internet? Our experts will analyse your interface and provide practical recommendations.
Campaign Message Fit Test
Test your ads, visuals and slogans with real users from the DACH region. Learn which words, tones and visuals create trust and which don’t.
Localization Score & Report
In our reports we are highlighting cultural friction points and opportunities combined with hands-on recommendations.
Market Viability Check
Reduce market-entry risks with user research on DACH-specific expectations, behaviours, and cultural nuances – before your launch.
Already launched but lacking success?
Let’s find out together why your product or campaign isn’t landing with the German market.
The product-market fit analysis gave us valuable insights to help us make informed decisions and take further steps.
Inger Østergaard Lilja
Chief Marketing Officer
How it works
Dive into German peculiarities with us
Free Consultation Call
Tell us about your product / campaign: We’ll spot potential friction points right away.
Test / Research Set-up
We define the right sample, scenarios, and cultural touchpoints.
Testing & Evaluation
Moderated or unmoderated sessions with real users from the DACH region
Cultural Deep Dive
We interpret findings from the tests through a local lens.
Actionable Report
Clear recommendations and prioritized next steps for your product / campaign.
Want to make your company feel at home in Germany?
Book a free consultation with our local UX experts and start your DACH journey
