Webinar
UX Localization for Germany & DACH
How to turn traffic into trust in Germany, Austria and Switzerland
Tuesday, 10 February, 11:00 a.m. (CET)
Growing products in Germany and the DACH market often fails for reasons that go far beyond language.
From well-known cultural mishaps to real UX examples, this webinar shows how problems with localization directly impact trust, conversion, and funnel performance. You’ll learn why adapting UX patterns, flows, and messaging is essential when expanding into Germany and the DACH region, and what the hidden costs are when localization is treated as an afterthought.
Through real-life examples, we’ll show how UX localization can be implemented in practice — including process, timeline, deliverables, and how UX testing helps validate decisions before they become costly mistakes.
Here’s what you can expect from the webinar:
- Why products and campaigns fail in Germany
- How ignoring local expectations can hurt trust, conversion & growth
- What UX localization really means
- How to implement UX localization in practice and reduce risks when entering the market.
Sign up
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45 minutes of hands-on expertise.
We’ll be sharing everything we’ve learned from thousands of projects in the DACH region, including real-life examples, best practices and what not to do.
Q&A Session
Christin, our expert, will answer all your questions about UX localization for the German-speaking market during and after the webinar.
What happens next?
As a UX agency, we can help you get started in the German market or make your product better for it.
Our Expert in Localization
Christin Herrmann
Psychologist & Senior UX Researcher
Christin is a mixed-methods UX researcher with a strong focus on UX localization and (international) user research.
Having lived in Ireland and Japan as well as Germany, she has experienced firsthand how differently users think, decide, and interact across cultures.
With a background in psychology and statistics, Christin helps teams understand not just what users do, but why. She brings a sharp eye for cultural friction, speaks and thinks across multiple languages, and knows how easily experiences can stumble into local UX pitfalls.