UX strategy

Workshops and coaching on user-centered business strategy

Why UX strategy consulting?

Establishing UX as a sustainable practice within the company

Do you want to bring successful products to market that are tailored to your customers’ needs?

But are you unsure how best to tailor your business to the needs of your users while getting everyone involved on board?

Or are you part of a product team and want to refine your UX strategy, or would you like some help with long-term planning for your UX activities?

As part of our strategy consulting services, we offer a wide variety of workshop and coaching formats designed to empower you to build your team—or your entire company—in a user-centered way.

UX strategy throughout the user-centered design process: UX research, concept development, testing & iteration, visual design, development, and then back to the beginning.
Our services

Here’s how we can support you and your team:

Strategy for continuous UX optimization

UX strategy workshop

In just four hours, we’ll get you up to speed on UX—both methodologically and strategically.

Define and achieve goals

Gap analysis

We identify strategies to help you achieve your UX goals and support you in implementing them.

Building a sustainable UX department

UX-Interim

We provide you with experienced staff to help you build your UX department step by step, establish methods and processes, and provide operational support.

Improving UX maturity across 3 dimensions

People, Processes & Culturee

Here’s how you can foster a user-centered corporate culture, build a strong team, and integrate UX into your business processes.

UX strategy workshop

A 4-hour guide to a strategy for continuous UX optimization

In just four hours, we’ll get you up to speed on UX—both methodologically and strategically.

  • Methodological Confidence: You’ll receive an introduction to user-centered design and learn when each UX method is most appropriate.
  • A Clear UX Strategy: Together, we’ll create a plan for the next 12 months.
  • Perfect for budget planning: This UX roadmap lets you plan your budget accurately.

We tailor the workshop to your specific challenges, questions, and existing knowledge.

GAP analysis

Define and achieve goals

Is your product or company failing to meet its goals?

In a joint workshop, we analyze

  • What your actual goals are
  • What measures are necessary to achieve the goals
  • How to implement these measures in your company

If needed, we’ll provide ongoing support as you implement your strategy and achieve your goals.

At KLiNGEL, we worked closely with a wide variety of departments:

UX interim

Experienced UX specialists to help you build your UX department sustainably

We provide you with experienced staff who meet all the requirements needed to gradually build up your UX department.

You’ll receive:

  • Support in selecting successors
  • A scalable system that systematically improves UX, customer satisfaction, and conversion rates
  • Selection of appropriate methods and their application, as well as the integration of relevant tools
  • Implementation of methodological best practices
  • Empowerment for a more effective approach to UX challenges
  • Empowerment through sparring, mentoring, training, and coaching your employees and teams on all topics related to UX
  • Hands-on support for user research, usability testing, and UX/UI design

People, Processes, and Culture

Measuring and improving UX maturity across 3 dimensions

Culture

To ensure that strategic decisions are made with the user in mind—and not without the user’s input—the entire company must think and act in a user-centered way.

A group of coworkers with speech bubbles saying,

People

Well-trained staff must be in place in all key positions to promote user-centered thinking and action, even during periods of high workload.

Product teams, each of which includes a UX designer. The UX researchers are shown as a separate department.

Process

To understand the needs, challenges, goals, and pain points of your own users, you need a comprehensive mix of methods and well-defined, cross-departmental processes.

User-centered design process, including iterative cycles

Additional Seminars and Workshops

A wealth of UX knowledge for beginners and those seeking further training

User experience methods

An introduction to the diverse methods of user-centered design

A 3-day, hands-on intensive training course providing an introduction to user-centered design and user-centered product development.

UX introductory seminars

Our 4-hour seminars will get you up to speed on the three pillars of good UX!

Learn how to ask the right research questions, inspire users with great UX design, and ensure user-friendliness through UX testing.

Psychology in the field of UX

Implications of psychology for UX design and UX research

You’ll gain insight into in-depth scientific findings on topics such as the psychology of perception, emotions, and cognitive processes.

What are the results of UX strategy consulting?

Building UX expertise for the long term
We help your team develop in-house UX expertise. This creates knowledge that isn’t lost after individual projects but remains permanently embedded within the company.

Empower employees and improve collaboration
Through hands-on training, you’ll establish a user-centered mindset across your entire organization. This strengthens collaboration among team members and departments—while also increasing employee satisfaction.

Use resources more efficiently
With a strong in-house team, you’ll make more informed decisions and reduce your long-term need for external UX experts. At the same time, you’ll gain a clear competitive advantage through a better user experience.

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