Make product decisions that your users will love
When developing products, don’t rely on gut instinct. UX testing helps you to identify usability issues and opportunities to improve the user experience. This allows you to avoid costly redesigns and bug fixes, enabling you to create products that stand out from the crowd.
Why UX testing is essential
Companies that prioritise their users in product development are more successful. UX testing enables your team to make well-informed product decisions at all times, allowing you to launch features that people will actually use and love, regardless of what stage your product is at.
Increasing conversion rates and KPIs
Well-tested interfaces reduce drop-out rates and boost turnover.
By observing real users, you can see where and why they abandon the checkout, the registration process or a funnel.
Prioritise new features more effectively
UX testing clearly shows which features provide real value for your users and which can be postponed.
This will give you valuable guidance for making decisions during internal discussions.
Long-term customer satisfaction
Continuously optimising your products and services ensures they remain user-friendly, even when new requirements arise. This will keep your customers happy and ensure they stay with you for longer.
Our approach – how we work
Kick-off for a successful start
We work together to define the test subject, the target audience and the success factors. This ensures that everyone in the team is working towards the same goal.
We will carry out the tests
UX tests can be conducted either in person or remotely. We observe real users, identify obstacles and opportunities, and make specific suggestions for improvements that will take your product forward immediately.
Strategic & ongoing support
By working together, we can develop a testing roadmap that ensures user feedback is an integral part of your product development, guaranteeing long-term quality and sustainable growth.
Do you already know what you need?
UX testing does not stop once a website is live. Testing is possible at every stage and across all touchpoints, whether it’s early ideas, prototypes or live products.
Discovery tests
To identify needs, pain points and expectations.
Validation tests
To test design decisions or hypotheses.
Benchmarking
Comparison of variants (A/B testing, competitive analysis) or benchmarking against standards.
Compliance tests
Accessibility and WCAG compliance, data protection or industry guidelines.
Our core competencies
Early stages
Concept and paper prototype testing to prevent misguided developments
Before the launch
High-fidelity prototypes, beta versions, click dummies
After the launch (continuous testing)
Releases, iterations, regression tests.
Long-term monitoring
Regular usability audits to address new requirements and trends.
Our core competencies
Different B2B target groups
Find out how your different target audiences perceive the same features.
Internal users
Test job advertisements or satisfaction with software used in a work context.
Comparison between countries
Find out whether there are any differences in international requirements.
Our core competencies
Review the entire journey
From awareness to retention – identify gaps and obstacles.
Individual journey stages in isolation
Test specific critical stages such as onboarding, checkout or support.
Across all touchpoints
Websites, apps, emails, offline services – everything can be integrated.
Our core competencies
Your use cases
User Journey
A 360-degree review of the key use cases
Accessibility
e.g. text layout and contrast
Google search
Keywords? What do people click on? Why?
Landing pages
Improve bounce rate/conversion rate
Social media
Effectiveness on Instagram, TikTok and other platforms
Menus
Navigation and orientation
New features
A quick check with 5-minute tests
Job vacancies
In the battle for sought-after skilled workers
Product search
Search and filter options
Ads, newsletter
to improve performance
Packaging
Across touchpoints
Layout / Design
compare different versions
Long-term use
over a period of weeks, involving a diary and a follow-up interview
Competitors
What can I learn from them?
What are the advantages of working with us?
A wide range of experience
We have gained experience from hundreds of projects across all sectors. We’re therefore confident that we can find the right testing approach for you, too.
Results proven in practice
We will provide you with prioritised optimisation recommendations and, where necessary, devise suitable strategies to address any weaknesses in your user experience (UX).
Our own panel with 50,000+ test participants
We’ll find the right test participants for you—using our own panel and access to specific target groups—but you can also use your own existing customers for testing with us
“We’re constantly running tests with Userlutions: landing pages, checkout pages, product detail pages, advertising materials, TV commercials, and package inserts—that’s how we won the Shop Usability Award together.”
Customer
Hannes Schrödter
Head of Product at Mister Spex
Results
UX Tests Along the Customer Journey; Campaign Tests; Store Concept Verified
Other areas in which we can offer support:
Exploratory Research
Make better product decisions with ongoing user insights. We provide you with reliable discovery—quickly, easily, and exactly when you need it.
Deep dive UX
From validating your product ideas to UX strategy and maturity assessment, all the way to design sprints or the journey from MVP to a successful product—we provide the expertise needed to tackle complex challenges.
UX Design
From the product vision to MVPs to the complete user interface—we develop digital products that delight your users while keeping your business goals in mind.
What do you want to start with? Let’s talk!
Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon to Fri from 9 a.m. to 6 p.m.)
Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon to Fri from 9 a.m. to 6 p.m.)