Personas and
Customer Journey Mapping
Make informed decisions and reduce investment risks by gaining a company-wide understanding of your target audience
Use Cases
Prototypical users illustrate the requirements of the target group
Personas
Through in-depth interviews with the target audience and validating online surveys, we identify your typical users. This allows you to understand your customers’ concerns, needs, typical usage scenarios, and customer journey.
These representative users form the basis for user-centered product development.
Customer Journey Mapping
We combine qualitative interviews and quantitative data to create a customer journey map.
We are investigating:
- which touchpoints there are
- what emotions users experience at each touchpoint
- where there is room for improvement
User-centric approach throughout the entire customer journey
Whether it’s personas or customer journey maps—we tailor our output and deliverables to your needs and workflows. This way, the results become an integral part of your processes and provide you with the ideal support for your work, planning, and prioritization.
Personas: We document all the key characteristics of your prototypical users in clear, easy-to-read documents. Depending on your needs, we also create handouts, cardboard displays, posters, or other formats to help you familiarize your employees with the personas.
Customer Journey Mapping: You’ll receive a clear overview that allows you to identify the greatest areas for improvement in your customer experience at a glance. We also compile all detailed insights and optimization recommendations into a comprehensive report to help you further develop your offerings.
Here’s how you can benefit from personas and customer journey mapping
Based on the personas and the customer journey map, you’ll identify specific feature requirements, prioritize them strategically, and make your products more successful in the long run.
Your team shares a unified view of the target audiences and their needs, as well as the big picture of the customer journey—endless discussions and misunderstandings are a thing of the past.
You firmly embed the needs of your target audience within the company: from product conception all the way to individual product decisions, which are consistently geared toward maximizing the benefits for the target audience.
“The personas that Userlutions created for us have really taken hold within our company. Recently, we’ve also started recruiting our test viewers based on our personas. All of these measures contribute to a shared understanding of our target audiences.”
Customer
Benjamin Bodner, Program Coordinator,
RTL ZWEI
Results
Valid Personas
Shared Understanding of Target Audiences
Simple Prioritization
Our approach
Userlutions is…
Persona dating specialist
To bring the personas to life in your company, we don’t just use persona posters—we also hold a persona-matching workshop with you.
A persona fan ourselves
As the operators of the RapidUsertests tool, we use our personas every day ourselves and therefore know exactly how to bring them to life in our day-to-day development work.
Experienced from thousands of projects
Since 2011, we have been serving clients from a wide variety of industries and with a diverse range of products in both the B2C and B2B sectors, including Coca-Cola, Bosch, Adobe, HanseMerkur, Condé Nast, Check24, BMW, and many others.
What do you want to start with? Let’s talk!
Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon to Fri from 9 a.m. to 6 p.m.)
Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon to Fri from 9 a.m. to 6 p.m.)