Research always came too late for urgent decisions.
Now there are ad hoc insights.
When it comes to important, urgent product decisions, there’s rarely time for a large-scale study—so decisions are often made based on gut instinct. Ad-hoc insights provide a quick, reliable foundation before you make a decision: AI for speed, people for depth and context.
For decisions that have always been put off
For a long time, research was reserved for one area: important, but not urgent—thorough studies, a lot of time. There was never enough time for the decisions that were both important and urgent. We were flying blind when it came to precisely those decisions that cost the most if they’re wrong.
This is exactly the area we specialize in: important and urgent, based on facts rather than assumptions.
Your Benefits: What’s in it for you?
On time, not “someday”
Quick answers to your questions—even before you make a decision.
Protecting yourself against costly decisions
Instead of spending a lot of time and money correcting them later.
Fewer debates based on gut feelings
Genuine user feedback puts an end to internal disputes and creates a common ground.
Our approach – how we work
Define and pass on questions.
You describe your questions, and together we’ll figure out where the decision is getting stuck.
We choose the right method
Test or research—we’ll figure out what truly answers your question. AI-powered, overseen by experts. We’ll handle recruiting real users and conducting the study.
Get clear and easy-to-understand ad hoc insights
After just a few days, you’ll receive clearly presented insights—not just raw data, but concrete recommendations.
Making decisions
You can use these ad hoc insights to continue working right away: to validate your roadmap, features, or campaigns.
Research support tailored to your needs
User-centered and practical
We always focus on your target audience’s perspective—so you get answers that are truly relevant to your everyday life.
Presented in a simple and clear manner
Our results aren’t just data graveyards—they’re concise recommendations that you can put to use right away.
Sparring instead of just going through the motions
We don’t see ourselves as a service provider that simply delivers, but as a partner who supports your decisions every step of the way until the final result is achieved.
Our Services for Making Informed Product Decisions
Research insights on demand
Unmoderated interviews create an opportunity for honest answers: anonymously, without social pressure, even on topics that would be sensitive in a face-to-face conversation.
All interviews can run simultaneously—no scheduling, no waiting. Results in 2–3 days, scalable from 10 to 100 participants.
Our methods
Product optimization & UX testing
Don’t rely solely on your gut feeling when developing products: Through UX testing, we identify potential usability issues with your products and opportunities to improve the user experience. This not only saves you time by avoiding costly redesigns and bug fixes, but also helps you create products with that special something.
Our methods
UX Design and Support
If your company lacks the necessary structures and expertise in UX, we can help you develop them in a sustainable way. Together, we will develop processes, roles and roadmaps to ensure that UX becomes firmly embedded within your organisation in the long term, so that you no longer need to rely on external support.
Our methods
Coaching & Workshops
We empower teams and managers to build up their UX knowledge in a sustainable way through practical workshops and personalised coaching. This enables UX expertise to develop within the organisation, providing lasting benefits rather than being a one-off initiative.
Flexible coaching formats, e.g.
Need ad hoc insights? Let’s talk—no strings attached.
Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon to Fri from 9 a.m. to 6 p.m.)
Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon to Fri from 9 a.m. to 6 p.m.)