UX for AI: Most AI features don’t solve any real problem
We work with you to identify use cases that add value and build them in a way that earns users’ trust. Research, strategy, design, and testing for AI products.
From “Is it even worth it?” to “Users trust it!”
Designing an AI feature
Not every feature is improved by AI. We’ll help you figure out where AI provides real added value for your users and where a traditional solution is better.
Designing an AI interface
Not every AI feature has to be a chatbot. We integrate AI into interfaces in ways that feel natural and useful to your users. Even with chatbots.
Testing AI features
We work with real users to determine whether your feature is understood, accepted, and actually used.
Our approach – how we work
We’ll meet you right where you are
Whether it’s initial ideas, a prototype, a beta, or a live product: We work with what you have and deliver insights at the pace your product decisions require.
We provide the outside perspective that’s missing internally
When you spend months working on a feature, you lose sight of how it comes across to someone seeing it for the first time. We provide that perspective: well-founded, concrete, and even when it’s uncomfortable.
We test instead of guessing
We never rely on gut feelings. Instead, we test assumptions with real users—including our own. That’s how we provide a solid foundation for your product decisions.
What are the advantages of working with us?
UX expertise that distinguishes AI hype from AI benefits
We’ve been working with real users for over 15 years. This experience helps us assess what’s truly new about AI features and what are simply well-known usability principles that have just been given a new label.
Your users’ honest perspective
We provide in-depth insights into how your users actually experience your AI feature—including the points where they drop off, become skeptical, or simply don’t understand it.
Factors to consider for a successful product
We’ll provide you with clear recommendations or concrete prototypes that you can use in the next sprint, prioritized based on what will make the biggest difference for your users.
The process was a real stroke of luck for us: focused, to the point, and always well-managed. In the end, we had a well-thought-out, tested concept that we were then able to translate directly into our MVP.
Customer
Johannes Nielsen
Founder
sommelier.bot
Result
Design of an AI wine advisory service
Real benefits for the target audiences
Prototype validated with users
Our services related to AI features
Maybe you already have a rough idea of how AI could fit into your product, or maybe you’re just at the very beginning of your AI journey. Either way, you need to ask yourself where it truly helps your users.
We’re examining what tasks your users actually perform, where they need support, and where an AI feature can provide real added value.
Together, we ask ourselves questions such as: “What are suitable AI use cases?”, “What expectations do you create with an AI feature?”, “How should the AI feature be designed so that your customers will embrace it?”
We provide you with the user’s perspective before you invest your development budget.
Our core competencies
AI interfaces present you with design challenges for which there aren’t yet many established patterns. How do you indicate that an answer might be uncertain? How do you make it clear what a suggestion is based on? How do you give users back control without overwhelming them?
We work with you to develop interaction concepts and prototypes that answer precisely these questions, and we test them before they go into development.
Our core competencies
Not all AI features are as easy to test as an order form. The output varies, the value often becomes apparent only over the course of multiple interactions, and trust is built or lost in moments that don’t necessarily appear in the click path.
We’ve developed test setups designed to address this: We observe how users understand an AI feature, when they follow its recommendations, and when they are skeptical of it. You’ll gain concrete insights into what works—and what prevents your users from using the feature a second time.
Our core competencies
We can help you not only with implementing AI features, but also with integrating helpful AI tools into your day-to-day UX work.
We help you integrate useful AI tools into your UX workflow—from research synthesis to analysis. This allows you to boost efficiency without sacrificing quality or the user’s perspective.
Our core competencies
Our services
Other areas in which we can offer support:
Overall customer experience
We transform user feedback into tangible results by conducting strategic testing and UX research, providing ongoing support, designing UX solutions and creating a clear UX roadmap.
UX support
Whether it’s adding to your team, providing support, or building out your UX: We step in where your capacity or infrastructure falls short.
Validating product ideas
We help you to validate new product ideas quickly and efficiently in a user-centred way, providing you with a clear structure, honest feedback and the right framework for making bold decisions.
Where do you want to start? Let’s talk—no strings attached.
Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon–Fri, 9 a.m.–6 p.m.)
Birgit Bärnreuther, Head of Consulting at
+49 30 / 544 870 24
(Mon–Fri, 9 a.m.–6 p.m.)