Pricing page for online TV provider

Interface optimisation leads to a 40% increase in conversions

UX services

UX testing

Prototyping

UX design

I was really impressed by how quickly and smoothly the project went. And the 40% increase in the conversion rate speaks to the high quality of the results. Userlutions’ pragmatic approach won me over!

Customer

Steffen Schierloh
Head of Marketing
Magine TV

Challenge

UX tests reveal untapped conversion potential

The conversion rate is certainly one of the most important metrics for you.

Then you’re in the same boat as Magine TV, a provider of IPTV solutions. If you offer Software-as-a-Service yourself, you also understand the high strategic importance of a pricing overview. But what if the pricing page has a low conversion rate?

To uncover hidden potential, Magine TV launched usability tests with RapidUsertests.

The tests revealed significant conversion barriers, and the critical importance of the conversion rate to Magine TV created a strong sense of urgency to implement optimizations on the site.

To improve usability and conversion rates in the short term, the company hired UX specialists from Userlutions.

Procedure

Development of a clickable prototype in just one week

Usability testing as the basis for prototype design

Based on the results of Magine TV’s usability tests, the UX specialists at Userlutions identified the biggest conversion killers. Using these findings, they designed a prototype of the optimized pricing page within a week.

The prototype was optimized and implemented through several iterative cycles using Magine. The processes on both sides meshed perfectly, allowing the new pricing overview to go live in just three weeks.

more about prototyping

Insights

Many users did not understand the pricing structure

Conversion potentials remain untapped

The usability tests, which Magine analyzed itself, yielded some insightful findings that allowed us to identify the necessary improvements.

before	Optimization
The option to book additional packages is not understood.	Several additional packages will be introduced.
No option to compare the packages	List of what the individual packages contain
No elements that inspire trust in the user	Frequently asked questions and reasons for using Magine
No clear distinction between the packages	Clear comparison and Recommendation for the best package

Result

Prototype of the new pricing page resolves the UX issues

The optimized pricing page increases the conversion rate by 40%.

The project resulted in an interactive prototype of the new pricing overview. In creating the prototype, the UX experts incorporated insights from sales and conversion psychology as well as from previous projects.

After implementation, the conversion rate for the recommended package increased by 40%, resulting in a significant increase in revenue.

How can the results now be used?

Development can program the optimizations from the prototype directly.
The optimizations are precise, user-friendly and tailor-made.
This significantly increases the user-friendliness of the optimized product.

Design based on RapidUsertests delivers efficient and pragmatic UX optimization

Thanks to close collaboration between Magine TV and Userlutions, and the groundwork laid by RapidUsertests, the new pricing overview was launched in just three weeks.

The user-friendly, easy-to-understand, well-organized, and conversion-optimized prototype of the new site, designed by Userlutions, was ready to be handed off directly to the development team.

The necessary iterative loops were tailored to Magine TV’s development processes. The design was therefore the ideal building block for Magine to optimize its pricing page.

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