How we identified 97 UX and conversion levers in just 3 hours
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The constructive and personalized support from the Userlutions experts really won me over. The final report and the recommendations for action help us improve our website every day.
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Andre Hoffschröer
Team Leader, Content, Conversion & Analytics
Ernsting’s family
How Ernsting’s family Optimized the User Experience and Conversion Rate of Its Online Store
Almost every product manager in e-commerce is familiar with this. There are simply too many projects going on at the same time that need to be handled simultaneously. Usability testing is just one small part of the wide range of tasks involved.
In addition to its 1,800 stores, the apparel company Ernsting’s family also operates a very successful online store. For the mobile version of the store, they set out to explore further opportunities for conversion optimization. In doing so, they recognized the potential of usability testing for generating hypotheses.
The team at Ernsting’s family had used RapidUsertests on a self-service basis in the past. Since the conversion department was currently juggling several projects at once, our UX experts provided much-needed support. We analyzed their RapidUsertests and developed optimization recommendations based on the results.
Experienced UX specialists analyze the usability tests
Kick-off and testing concept
An expert specializing in online store optimization first developed the test concept based on an initial phone call to discuss Ernsting’s family’s questions and goals.
Evaluation of the tests
Drawing on our experience from hundreds of testing projects, we were able to identify 97 UX and conversion levers during the subsequent evaluation of the tests and, by prioritizing them, pinpoint the most promising areas for optimization.
Presentation of results
The results were presented to Ernsting’s family during a workshop, and specific optimization strategies were also discussed.
97 prioritized UX and conversion levers with just 3 hours of work
Ernsting’s family quickly received the results thanks to the expert analysis provided by RapidUsertest.
The kickoff call and presentation of the results took Ernsting’s family 3 hours.
We presented the test results to Ernsting’s family as a detailed usability analysis in the form of a clear and structured presentation of the findings.
The usability expert in charge was able to provide many recommendations for improving the usability and conversion rate of the mobile online store.
A prioritized checklist of recommendations highlighting the most promising optimization opportunities is now helping Ernsting’s family with its development efforts.
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Curious? Here’s how we can help you
User research
We lay the groundwork for your product decisions. Real user feedback to answer your questions—even before you make a decision.
UX testing
Don’t rely on gut feelings: Through UX testing, we identify usability issues with your products and opportunities for a better user experience.
UX design
We develop digital products that delight your users while keeping your business goals in mind.
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Birgit Bärnreuther
Head of Consulting
+49 30 / 544 870 24
(Mon–Fri, 9 a.m.–6 p.m.)
Birgit Bärnreuther, Head of Consulting
+49 30 / 544 870 24
(Mon–Fri, 9 a.m.–6 p.m.)