On the Coke side of life – since 2017

Thinking Big & Small: UX Design for 13 Countries

UX Services

Wireframing

UI design

Prototyping

Agile

UX design

Consulting

Interface

Revenue target
1 billion euros
Satisfied customers
92 %
Countries
13
Wireframes
400+
Project Objective

Local and international: phased rollout in 13 countries

Since 2017, we have been designing and optimizing the international B2B e-commerce platform

International UX & UI Design
Since the platform’s launch in Spain, the portal has been gradually expanded and adapted to meet the requirements of other countries. We discuss the specific needs with the relevant contacts in each country and Coca-Cola’s product team.

Close Integration with the Product Team
Constant communication with Coca-Cola’s developers ensures that UX management integrates seamlessly into agile Scrum processes and sprints. For example, we participate in the weekly review and refinement meetings, where the requirements for each country are discussed.

Redesign
Beverage orders on the fly
Project timeline

From the overall platform concept to fine tuning

Our path toward a unified, Europe-wide B2B e-commerce platform for beverage orders

Pitch

We stand out thanks to our international experience in B2B and e-commerce design.

4-year product vision

The comprehensive product vision for the next four years was developed for Big Picture.

Initial rollouts

To obtain genuine market information early on, the countries with the least stringent requirements are the first to launch.

Localization

Step by step toward more complex local adaptations of the national platforms.

Fine-tuning

The existing use cases will be fine-tuned in stages.

Results & benefits

B2B design for a strong conversion rate

Close collaboration with the development, product and marketing teams

Brainstorming, hypotheses and 30-second scribbles help us to approach the topic freely and to question the value for the user in detail.

We use wireframes to sketch the best ideas and use them to quickly validate the respective feasibility and technical effort.

Our high fidelity prototypes represent the result realistically and are tested with real users – before a feature goes into development.

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