[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”54px|0px|0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ next_background_color=”#ffffff”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”8px|0px|54px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”light-blue-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” padding_mobile=”off” parallax_method=”off” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.1.1″ module_class=”column-align-center”][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n
Do you have a new business idea and want to make sure that it is going to be successful?<\/p>\n
That is how it was with SIEMENS: Within the context of digitization SIEMENS is investing in new digital business models in industry. As part of this development they wanted to conceptualize the open cloud platform Plant Cloud Services (PCS) and to design an easy to use interface.<\/p>\n
For SIEMENS it was necessary to specify the uncertanties and concerns of the target group and thus validate the business model at an early stage.<\/strong> In this way, SIEMENS wanted to minimize innovation risks<\/strong> and ensure their own product development.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/siemens.png” alt=”Siemens Logo” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”300px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”||-40px|-” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_text _builder_version=”3.1.1″ module_class=”postit” saved_tabs=”all”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”full_width_image_section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Business-Modell-validieren.jpg” alt=”Business model validation” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”33px|0px|54px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”28px|0px|0px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Userlutions conducted a user research project<\/strong> for SIEMENS. The results give SIEMENS the certainty<\/strong> they need for making decisions concerning the development of the digital business model.<\/p>\n We visited 24 engineering companies to carry out in-depth interviews with CEOs, sales and service managers to learn about their concerns an unresolved problems. This way, SIEMENS’ hypotheses about needs of their target group were examined and new insights were generated.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n We conducted in-depth interviews with CEOs, sales and service managers [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” alt=”arrow” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”120px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-20px||10px|” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Business-Modell-Anforderungen.jpg” alt=”Business model validation with user research” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”54px|0px|28px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”light-blue-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Findings from the in-depth interviews<\/strong><\/p>\n Through these insights, flaws in the business model could be revealed<\/strong>, even before SIEMENS begins with planning the production.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Flaws were revealed before the production was started [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” alt=”arrow” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”120px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-20px||10px|” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Business-Modell-Nutzer.jpg” alt=”Business model validation user focus” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”32px|0px|0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”27px|0px|1px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Using knowledge attained form the interviews with the target group, Userlutions created profiles of exemplary users, called personas.<\/p>\n For each persona the specific requirements were elaborated. For SIEMENS the personas are now providing a solid basis for decision making<\/strong> \u2014 even beyond the development of the business model.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Personas are now providing a solid basis for decision making [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” alt=”arrow” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”120px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-20px||10px|” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Business-Modell_Persona.jpg” alt=”Business model validation with personas” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”light-blue-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”Testimonial” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n “To validate our new digital business model<\/strong>, we were looking for a competent partner. Userlutions has been helping us with user research from the start. I was especially impressed by the methodical approach<\/strong>. The collaboration was incredibly productive and the whole team enjoyed it. We now understand the needs of our customers much better and can optimally develop our cloud platform.<\/strong> Finally, we can be confident that our business model will be successful! The user research with Userlutions was exactly what we were looking for.”<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/siemens.png” alt=”Siemens” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”300px” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”-30px||-50px|” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/testimonials_frank-konopka-siemens.jpg” alt=”Siemens validates business model with user research” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”center” max_width=”220px” force_fullwidth=”off” always_center_on_mobile=”on” module_class=”img-circle” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” custom_padding=”||0px|” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Frank Konopka, Service Line Manager for PCS, SIEMENS<\/a><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”white-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n You also want to validate an idea for a digital product using user research<\/a> or personas<\/a>? Or is your company working in engineering and you are wondering how to guarantee the usability of your products? Please contact us and together we will find a solution for your challenges.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.19.3″ module_class=”blue-bent-section contact-form” prev_background_color=”#000000″ global_module=”10450″][et_pb_row global_parent=”10450″][et_pb_column type=”4_4″][et_pb_text global_parent=”10450″ _builder_version=”3.19.3″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=”10450″][et_pb_column type=”1_4″][et_pb_image global_parent=”10450″ _builder_version=”3.19.3″ src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/bb.jpg” module_class=”img-circle” \/][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text global_parent=”10450″ _builder_version=”3.19.3″]<\/p>\n Birgit B\u00e4rnreuther<\/strong><\/span> 030 \/ 544 870 24<\/strong><\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_code global_parent=”10450″ _builder_version=”3.19.3″]Facts about the projects<\/h3>\n
\n\n
\n Customer<\/strong><\/td>\n SIEMENS<\/td>\n<\/tr>\n \n Duration<\/strong><\/td>\n approx. 6 months<\/td>\n<\/tr>\n \n Method<\/strong><\/td>\n in-depth interviews, personas<\/td>\n<\/tr>\n \n Result<\/strong><\/td>\n Validation of a new digital business model<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n User research shows the target group’s requirements<\/h3>\n
<\/em><\/p>\nThe user in the center of a successful business model<\/h3>\n
\n
<\/em><\/p>\nPersonas create security in decision-making<\/h3>\n
<\/em><\/p>\nReducing innovation risks<\/h3>\n
Want to know more?<\/h3>\n
Are you interested in working with us or do you have any questions?<\/h2>\n
We offer free and non-binding consultations<\/h4>\n<\/p>\n
<\/strong><\/strong>Head Of Consulting<\/span><\/p>\n
(Mo to Fr, 9am to 6pm)<\/span><\/p>\n<\/p>\n