{"id":7289,"date":"2020-04-26T15:30:12","date_gmt":"2020-04-26T13:30:12","guid":{"rendered":"https:\/\/userlutions.com\/area-of-application\/redesign\/"},"modified":"2023-08-07T12:27:13","modified_gmt":"2023-08-07T10:27:13","slug":"redesign","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/area-of-application\/redesign\/","title":{"rendered":"Begleitung von Redesigns"},"content":{"rendered":"
[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”white-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}” width_phone=”80%” max_width_phone=”80%”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}” column_structure=”1_2,1_2″ width_phone=”80%” max_width_phone=”80%”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Beschreibung” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n
A good user interface design addresses the target group directly and triggers positive emotions. It should be clear, simple and of course contemporary. Our interdisciplinary team of UX professionals, UI designers and psychologists supports you throughout the entire redesign process with user research, prototype conception and the final design.<\/p>\n
Here are some of the key issues that our clients are concerned with during redesign:<\/p>\n<\/div>\n
With the user-centered design process, we explore the special requirements of the users. The process starts with user research<\/a> – for example with in-depth interviews and online surveys. This is where needs and requirements for the use situations and cases are determined.<\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n Our interdisciplinary team supports you with the redesign [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”] Which elements work well and should remain? What should we change?<\/strong><\/p>\n Before a redesign, companies are usually unsure which elements they should retain. Ultimately they want to improve the site and not remove elements that work. Usability tests<\/a> are suitable for this analysis. But an expert review can also reveal which areas of the website already perform well and which should be sacrificed to the redesign.<\/p>\n Where do I even begin?<\/strong><\/p>\n Many website and app creators are not sure where to start at the beginning of a redesign. A good starting point is a baseline analysis of the existing site, for example with a usability test and eye tracking<\/a>. In addition, a requirements analysis<\/a> for the new website or app should be carried out. Based on this, a prototype<\/a> can be developed.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n Using eye tracking in the lab to support the redesign [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”] How do we manage to be user-friendly, but also look good?<\/strong><\/p>\n Our UX designers develop a user-friendly and attractive UI design<\/a> for you.<\/p>\n After the relaunch, the conversion rate crashed. What should we do?<\/strong><\/p>\n Sometimes it happens that during a redesign, things are left out that actually worked well. If this is the case, it is necessary to analyze where the problems lie. This works best with comparative usability tests<\/a> and eye tracking<\/a>. However, to prevent the conversion rate from deteriorating right from the start, we recommend that tests are carried out with the new design as early as possible (e.g. with prototypes<\/a>).<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n For us, a functional prototype is [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”] We have several design variants. Which one is the best?<\/strong><\/p>\n If you have different design variants to choose from, a design comparison test will show you which variant works best and why. For this purpose, we combine qualitative usability tests with eye tracking<\/a> and quantitative online surveys.<\/p>\n Our interface has become more complex over the years – how do I get the simplicity back?<\/strong><\/p>\n Complex tools, in particular, run the risk of becoming more complicated and thus less user-friendly with each new feature. Based on the user requirements, we design a click prototype<\/a> for you, which combines all necessary features in a clear and user-friendly way. We can also create the subsequent UI design<\/a> for you.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n We develop a user-friendly design for you [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”] “For the upcoming relaunch, the topics of user navigation and attractiveness were top priorities for us. Through a usability test with expert evaluation, we wanted to ensure that the newly designed website was easy for our customers to understand and that users would quickly find the information they were looking for in this new environment. The prototype test with evaluation gave us the exact degree of certainty we needed before the relaunch.<\/strong> Thanks to the full-service support, we were able to continue to focus on our work and thanks to the final presentation with concrete recommendations for action, we were able to refine the site even before the relaunch<\/strong>. We would be delighted to do this again!”<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2016\/11\/wustenrot_colour.png” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”300px” custom_margin=”-50px|||” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”]
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\n[\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/UX-optimieren_Diskussionen-e1655819209233.jpg” alt=”Redesign mit interdisziplinarem Team” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}” column_structure=”1_2,1_2″ width_phone=”80%” max_width_phone=”80%”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Unsere Meinung” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n
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\n[\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Labortests-Eyetracking_Usability-Labor-e1655819266127.jpg” alt=”Redesign im Labor absichern” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”450px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”gradient-separator-1-bottom” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}” width_phone=”80%” max_width_phone=”80%”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}” column_structure=”1_2,1_2″ width_phone=”80%” max_width_phone=”80%”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Ihr Nutzen” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n
an integral part of the redesign
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\n[\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Expert-Review_UX-Experten-e1655819320468.jpg” alt=”Prototyp f\u00fcr das Redesign” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}” column_structure=”1_2,1_2″ width_phone=”80%” max_width_phone=”80%”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Ihr Nutzen” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n
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\n[\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/User-Interface-Design-e1655819457347.jpg” alt=”Nutzerfreundliches Redesign” align=”center” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”]
\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}” column_structure=”1_2,1_2″ width_phone=”80%” max_width_phone=”80%”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Testimonial” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\nSatisfied customers like W\u00fcstenrot<\/h3>\n
\n[\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/testimonial_jan-wegener.jpg” alt=”Bosch optimiert UX” align=”center” align_tablet=”center” align_last_edited=”on|desktop” module_class=”img-circle” _builder_version=”4.16″ max_width=”250px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” align_phone=”center”]
\n[\/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n