{"id":7258,"date":"2020-04-26T14:03:03","date_gmt":"2020-04-26T12:03:03","guid":{"rendered":"https:\/\/userlutions.com\/ux-and-design\/labortest-eyetracking\/"},"modified":"2021-07-27T14:17:45","modified_gmt":"2021-07-27T12:17:45","slug":"labortest-eyetracking","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/ux-and-design\/labortest-eyetracking\/","title":{"rendered":"Labortest und Eye-Tracking"},"content":{"rendered":"
[et_pb_section bb_built=”1″ admin_label=”section” custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” prev_background_color=”#000000″ next_background_color=”#ffffff”][et_pb_row admin_label=”row” make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text admin_label=”Beschreibung” _builder_version=”3.19.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off”]<\/p>\n
While crowdsourced usability testing<\/a> is highly efficient, in some situations usability tests in the lab (or in the field) are preferable:<\/p>\n <\/p>\n We create realistic test situations in our usability lab – almost like being in your own living room. Observe participants of your target group using your product while they think out loud.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.1.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid”]<\/p>\n Our cozy usability lab [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/usability-labor-berlin-3-768×513.jpg” alt=”Usability-Labor-Test in Berlin mit Eyetracking” force_fullwidth=”on” _builder_version=”3.19.3″ use_border_color=”off” \/][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/usability-labor-berlin-1.jpg” alt=”Usability-Labor-Test in Berlin mit Eyetracking” _builder_version=”3.19.3″ use_border_color=”off” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text admin_label=”Unsere Meinung” _builder_version=”3.19.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off”]<\/p>\n Experienced UX specialists moderate both the lab and field studies to ensure a smooth process. Your target group can test even complex software and tools, such as software for designing photo books or tax return tools. The usability tests can be carried out at any stage of development, even if there is still a lot to be explained, for example in the case of paper prototypes.<\/p>\n <\/strong><\/p>\n Features of laboratory usability tests:<\/strong><\/p>\n <\/strong><\/p>\n Features of field usability studies:<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n You can watch the test live [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/labor-usability-test-2.jpg” alt=”UX-Experten moderieren Labortest” align=”center” _builder_version=”3.0.47″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/usability-labor-berlin-5-768×513.jpg” alt=”UX-Experten moderieren Labortest” align=”center” _builder_version=”3.0.47″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”full_width_image_section” _builder_version=”3.0.47″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/Labortests-Eyetracking_Usability-Labor-2.jpg” alt=”Labortest im Usability-Labor” _builder_version=”3.0.47″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section extra-bottom” _builder_version=”3.18.9″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.19.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off”]<\/p>\n You can observe the laboratory usability tests from a separate room through video streaming. This way you gain in-depth insights into the usability and communication problems of the product and recommendations for optimization from our UX specialists.<\/p>\n In the end, we summarize all findings and necessary optimizations in a detailed presentation of the results for you.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.19.3″]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid”]<\/p>\n Our UX experts moderate the test with the participant<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/usability-labor-berlin-1-768×513.jpg” alt=”zwei lachende Kunden schauen beim Labor-Usability-Test zu” _builder_version=”3.1.1″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.18.9″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.18.9″]<\/p>\n <\/strong><\/p>\n What are they?<\/strong> User Feedback Days are a variant of the classic laboratory usability test shortened to one day. They enable fast, early and regular feedback on a product, for instance, a prototype, and can, therefore, take place, for example, as part of a design sprint.<\/p>\n <\/strong><\/p>\n How does it work? <\/strong>For User Feedback Days, participants are recruited in advance for specific days so that they can be integrated seamlessly into the development cycle. The development team and, if necessary, other stakeholders observe about 5-8 testing sessions live and evaluate them during or immediately afterward with a moderator experienced in UX (e.g. by means of affinity diagramming) in order to identify optimization measures directly.<\/p>\n <\/strong><\/p>\n The benefits: <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.18.9″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off”]<\/p>\n A moderator experienced in UX leads through the tests<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/user-feedback-days.jpg” alt=”2 Kunden schauen beim Labor-Usability-Test zu” _builder_version=”3.18.9″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” \/][et_pb_text _builder_version=”3.18.9″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off”]<\/p>\n Afterward, optimizations can be identified together<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/user-feedback-days-2.jpg” alt=”2 Kunden schauen beim Labor-Usability-Test zu” _builder_version=”3.18.9″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.18.9″ prev_background_color=”#000000″ next_background_color=”#000000″ module_class=”light-blue-section extra-bottom”][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.19.3″]<\/p>\n <\/strong><\/p>\n Why eye tracking? <\/strong>With eye tracking, you can discover whether essential information is getting into the user’s visual focus or if something is being overlooked. The use of eye tracking is therefore particularly suitable when optimizing landing pages.<\/p>\n <\/strong><\/p>\n How does it work? <\/strong>Eye tracking records the gaze behavior of users while they are using the website or app. The sequence of eye movements, the duration of stay, and the frequency of fixation on certain areas are shown in different images (see example on the right).<\/p>\n <\/strong><\/p>\n The benefits: <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.1.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off”]<\/p>\n Eye tracking visualizes the gaze behavior of your users in vivid graphics<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/Eye-Tracking-Bosch.jpg” alt=”2 Kunden schauen beim Labor-Usability-Test zu” _builder_version=”3.1.1″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”3.18.9″ custom_padding_tablet=”50px|0|50px|0″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text admin_label=”Testimonial” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n “We regularly test with Userlutions in the lab. [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/03\/Labortests-Eyetracking_mytoys.png” alt=”myToys Logo” align=”center” _builder_version=”3.0.47″ max_width=”190px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/testimonials_anne-verhines-mytoys.jpg” alt=”myToys macht Usability-Labor-Tests” align=”center” module_class=”img-circle” _builder_version=”3.19.3″ max_width=”200px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” animation_style=”none” animation_duration=”1000ms” animation_intensity_slide=”50%” show_bottom_space=”on” \/][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid”]<\/p>\n Anne Verhines, Product Management, myToys<\/a><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section extra-bottom” _builder_version=”3.18.9″ custom_padding_tablet=”50px|0|50px|0″ prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.19.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.19.3″ module_class=”blue-bent-section contact-form” global_module=”10450″ prev_background_color=”#000000″][et_pb_row global_parent=”10450″][et_pb_column type=”4_4″][et_pb_text global_parent=”10450″ _builder_version=”3.19.3″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=”10450″][et_pb_column type=”1_4″][et_pb_image global_parent=”10450″ _builder_version=”3.19.3″ src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/bb.jpg” module_class=”img-circle” \/][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text global_parent=”10450″ _builder_version=”3.19.3″]<\/p>\n Birgit B\u00e4rnreuther<\/strong><\/span> 030 \/ 544 870 24<\/strong><\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_code global_parent=”10450″ _builder_version=”3.19.3″]\n
creates a living room atmosphere<\/em><\/p>\nUsability tests in the laboratory vs. usability tests in the field<\/h3>\n
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<\/em><\/p>\nLaboratory usability tests with Userlutions<\/h3>\n
In-depth user insights and expert recommendations<\/h5>\n
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This is how you benefit from laboratory usability tests<\/h3>\n
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User Feedback Days<\/h3>\n
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Laboratory usability test with eye tracking<\/h3>\n
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MyToys \u2013 Smooth lab tests<\/h3>\n
The Userlutions consultants always make us as customers feel very comfortable. They are easy to reach and there is a constant exchange during the study. The procedure always runs smoothly<\/strong> – everything is well prepared.
The results of the tests are very helpful for us. We sometimes work for months with the presentations of the results and are able to implement many of the recommendations.<\/strong>“<\/p>\nFurther methods<\/h3>\n
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Are you interested in working with us or do you have any questions?<\/h2>\n
We offer free and non-binding consultations<\/h4>\n<\/p>\n
<\/strong><\/strong>Head Of Consulting<\/span><\/p>\n
(Mo to Fr, 9am to 6pm)<\/span><\/p>\n<\/p>\n