{"id":7241,"date":"2020-04-24T18:34:18","date_gmt":"2020-04-24T16:34:18","guid":{"rendered":"https:\/\/userlutions.com\/ux-and-design\/user-research\/"},"modified":"2023-07-14T11:57:52","modified_gmt":"2023-07-14T09:57:52","slug":"user-research","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/ux-and-design\/user-research\/","title":{"rendered":"User research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; module_class=&#8221;white-section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center\"><span class=\"red-line-100\">User <\/span>Research<\/h1>\n<h3 style=\"text-align: center\">Identify the needs, motivations, and challenges of your target group<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;light-blue-section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Warum User-Research&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"flex_column av_two_third avia-builder-el-7 el_after_av_one_third column-top-margin\">\n<div class=\"avia_textblock \">\n<h3>Why user research?<\/h3>\n<h5>Minimize investment risks by knowing your target group<\/h5>\n<p>User research allows you to gain a better understanding of your users. Knowing your target group is especially useful in two situations:<\/p>\n<ul>\n<li>You would like to develop a new product and get to know the needs and requirements of your target group.<\/li>\n<li>You wish to further develop the product and marketing strategy of your existing product.<\/li>\n<\/ul>\n<p><br class=\"clear\">User research helps you reduce uncertainties about the needs and circumstances of your target group and ensure that your product is well received by your users.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/User-Research_Nutzer-e1655825056855.jpg&#8221; alt=&#8221;User Research mit der Zielgruppe&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right\"><em>You can develop the right product for your target group<br \/><\/em><em>through user research<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;white-section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Was ist User-Research&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>What is user research?<\/h3>\n<h5>Decision-making tool for product alignment<\/h5>\n<p>The greater the added value for the user, the more successful the product will be. But how do you know the greatest added value?<\/p>\n<p>To design your product specifically for the requirements of your user groups, we conduct user research.<\/p>\n<p>Even before product development, we use qualitative user research to uncover the central needs, motivations, and doubts of your target group and use these to derive the added value of the product, <a href=\"..\/personas-und-szenarien\/\">personas, scenarios<\/a>, and requirements.<br \/>We validate the findings in quantitative user research.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/User-Research.jpg&#8221; alt=&#8221;User-Research mit UX-Experten&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right\"><em>Our UX experts analyze the usage requirements<br \/><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;light-blue-section extra-bottom&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Das Ergebnis&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>What is the result?<\/h3>\n<h5>Product strategy certainty<\/h5>\n<p><strong><\/strong><\/p>\n<p><strong>User research provides you with:<\/strong><\/p>\n<ul>\n<li>Answers to your questions about the requirements, needs, and challenges of your users<\/li>\n<li>Long-lasting insights to help you plan your future strategy<\/li>\n<li>Basic insights on how you should strategically develop and communicate your product<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>User research enables you to:<\/strong><\/p>\n<ul>\n<li>Tap into new customer segments and understand their special characteristics<\/li>\n<li>Offer new products to existing customers and better understand their needs<\/li>\n<li>Develop a new positioning in marketing communication and hit the mark with your target group<\/li>\n<li>Reactivate inactive customers<\/li>\n<li>Reduce uncertainties about the needs and circumstances of your target group and ensure that your product is well received by your users<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/User-Research_Innovation.jpg&#8221; alt=&#8221;User-Research f\u00fcr Innovationen&#8221; align=&#8221;right&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;450px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right\"><em>Your innovative product becomes successful through user research<br \/><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;full_width_image_section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Lean-Startup-e1655823504393.jpg&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;white-section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Ihr Nutzen&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>How you benefit from user research:<\/h3>\n<ul>\n<li>Innovation risks are minimized because development is close to the needs of the market<\/li>\n<li>Established individual opinions are examined and validated<\/li>\n<li>Evaluation &amp; understanding of potentially innovative ideas<\/li>\n<li>Understanding the requirements of the target group<\/li>\n<li>Simple prioritization of next steps (according to their expected benefits)<\/li>\n<li>Enable the derivation of a product and marketing strategy<\/li>\n<li>Clear alignment of all parties involved to the needs of their target group<\/li>\n<li>Reasons for non-use can be eliminated<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;light-blue-section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Testimonial&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Satisfied customers like Siemens<\/h3>\n<p>&#8220;<strong>To validate our new digital business model<\/strong>, we were looking for a competent partner. Userlutions supported us from the beginning with user research. I was especially impressed by the <strong>methodical approach<\/strong>. The collaboration was incredibly productive and the whole team enjoyed it. <strong>We now understand the needs of our customers much better and can optimally develop our cloud platform.<\/strong> Finally, we can be confident that our business model will be successful! The user research with Userlutions was exactly what we were looking for.&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/siemens.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;300px&#8221; custom_margin=&#8221;-50px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Siemens_Frank-Konopka_User-Research.png&#8221; alt=&#8221;Dominik Dreyer von Universal macht User-Research&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; max_width=&#8221;220px&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_width=&#8221;1px&#8221; border_style=&#8221;solid&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; align_phone=&#8221;center&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><em>Frank Konopka, Service Line Manager for PCS,<br \/><a href=\"http:\/\/www.siemens.com\/de\/de\/home.html\">SIEMENS<\/a><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;white-section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row padding_mobile=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;89%&#8221; width_tablet=&#8221;80%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;89%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_2,1_2&#8243; width_phone=&#8221;80%&#8221; max_width_phone=&#8221;80%&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Read more<\/h3>\n<div class=\"et_pb_text et_pb_module et_pb_bg_layout_light et_pb_text_align_left et_pb_text_9\">\n<div class=\"flex_column av_two_third avia-builder-el-29 el_after_av_one_third \">\n<div class=\"avia_textblock \">\n<ul>\n<li><a href=\"https:\/\/userlutions.com\/en\/clients\/case-studies\/business-model-validation-siemens\/\">Case Study for Siemens &#8211; Business Model Validation with User Research<\/a><\/li>\n<li><a title=\"Personas und Szenarien\" href=\"..\/personas-und-szenarien\/\">Personas and Scenarios<\/a><\/li>\n<li><a title=\"UI-Design\" href=\"..\/ui-design\/\">User Interface Design<\/a><\/li>\n<li><a href=\"https:\/\/userlutions.com\/en\/ux-and-design\/ux-beratung\/\">Continuous UX Consulting<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;blue-bent-section contact-form&#8221; _builder_version=&#8221;3.19.3&#8243; global_module=&#8221;10450&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">How can we help you?<\/h2>\n<h4 style=\"text-align: center;\">We offer free and non-binding consultations<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/bb.jpg&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;img-circle&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"small-text-13px\" style=\"text-align: center;\"><span style=\"font-family: inherit;\"><strong>Birgit B\u00e4rnreuther<\/strong><\/span><br \/><span style=\"font-family: inherit;\"><strong><\/strong><strong><\/strong>Head Of Consulting<\/span><\/p>\n<p class=\"small-text-13px\" style=\"text-align: center;\"><span style=\"font-family: inherit;\"><strong>030 \/ 544 870 24<\/strong><\/span><br \/><span style=\"font-family: inherit;\">(Mo to Fr, 9am to 6pm)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We recommend using your work email \u2013 it keeps work and life seperate.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<!--[if lte IE 8]><!-- [et_pb_line_break_holder] --><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script><!-- [et_pb_line_break_holder] --><![endif]--><!-- [et_pb_line_break_holder] --><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->\tregion: \"na1\",<!-- [et_pb_line_break_holder] -->\tportalId: \"7848520\",<!-- [et_pb_line_break_holder] -->\tformId: \"0cdabeb5-e7ba-4e8d-8286-37f89dacbd8d\"<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User Research Identify the needs, motivations, and challenges of your target group Why user research? Minimize investment risks by knowing your target group User research allows you to gain a better understanding of your users. Knowing your target group is especially useful in two situations: You would like to develop a new product and get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7168,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is user research and why is it important? | Userlutions<\/title>\n<meta name=\"description\" content=\"With user research, we discover the needs, motivators and doubts of target groups regarding products. 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