[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”white-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ next_background_color=”#ffffff”][et_pb_row admin_label=”row” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”light-blue-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”Beschreibung” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n
Are there conflicting ideas in your team about the needs and requirements of your users? Are there always misunderstandings? Do you find it difficult to prioritize upcoming developments and optimizations? Or are you missing a clear overview of the various touchpoints with your users?<\/p>\n
Most of these problems are due to a lack of knowledge about the target group.<\/p>\n
As a result, decisions are not made from the user’s perspective but based on personal opinions. This increases the risk that your customers will no longer accept the product.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2020\/04\/Personas-Szenarien-Entscheidungen-scaled.jpg” alt=”Personas und Szenarien erleichtern Produktentscheidungen” animation=”off” sticky=”off” align=”right” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” _builder_version=”3.19.3″ \/][et_pb_text use_border_color=”off” custom_padding=”||0px|” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Valid personas and customer journey maps facilitate product decisions and feature development<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”white-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”Unsere Meinung” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Based on in-depth interviews with the target group<\/a> and validating online surveys, we identify your prototypical users. In this way, you get to know the concerns, needs, typical usage scenarios and the customer journey of your customers.<\/p>\n These prototypical users form the basis for user-oriented product development. In most cases, we combine qualitative interviews and quantitative data to create a customer journey map.<\/p>\n Through qualitative interviews enriched with quantitative data, we determine:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2020\/04\/Personas-und-Szenarien-erstellen-scaled.jpg” alt=”Personas erstellt von UX-Experten” animation=”off” sticky=”off” align=”right” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” _builder_version=”3.19.3″ \/][et_pb_image _builder_version=”3.19.3″ src=”https:\/\/userlutions.com\/wp-content\/uploads\/2020\/04\/customer-journey-map.jpg” \/][et_pb_text use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Our experts create prototypical users and customer journeys based on quantitative and qualitative data [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”light-blue-section extra-bottom” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”Ihr Nutzen” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Personas:<\/strong> We document all decisive characteristics of the prototypical users in handouts, cardboard displays, and posters.<\/p>\n This helps you to familiarize your employees with the personas and establish them in your company.<\/p>\n<\/p>\n Customer journey mapping:<\/strong> You will receive a clear and concise presentation that allows you to see the greatest potential of your customer experience at a glance. In addition, we collect all detailed findings and recommendations for optimization in a detailed report, which ideally supports you in the further development of your offerings.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2020\/04\/Personas-und-Szenarien_Persona-Profil.jpg” alt=”Persona-Profil Beispiel” animation=”off” sticky=”off” align=”center” max_width=”300px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”0px||0px|” disabled=”off” _builder_version=”3.19.3″ \/][et_pb_text use_border_color=”off” custom_padding=”||0px|” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n A persona profile can look like this<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”white-section extra-bottom” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”Ihr Nutzen” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2020\/04\/image-4.png” alt=”Persona-Profil Beispiel” animation=”off” sticky=”off” align=”center” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” custom_margin=”0px||0px|” disabled=”off” _builder_version=”3.19.3″ max_width=”500px” \/][et_pb_text use_border_color=”off” custom_padding=”||0px|” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Here is what a customer journey map can look like<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”light-blue-section” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”Testimonial” use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n \u201cThe personas that Userlutions has created for us have been very well received in our company: Our employees are equipped with persona comp cards<\/strong>, persona posters<\/strong> hanging in the offices, and life-size displays in the corridors. Recently, we have started recruiting our audience members according to our personas – we bring Svenja, Lena, Micha and co. to life. All these measures contribute to a common understanding of our target groups<\/strong>.\u201d [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2020\/04\/rtl2.png” alt=”Cornelsen Logo” align=”center” max_width=”200px” use_border_color=”off” custom_margin=”-50px|||” disabled=”off” _builder_version=”3.19.3″ \/][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2020\/04\/RTL2-klein.jpg” alt=”Personas und Szenarien f\u00fcr Cornelsen” align=”center” max_width=”250px” use_border_color=”off” disabled=”off” _builder_version=”3.19.3″ \/][et_pb_text use_border_color=”off” custom_padding=”||0px|” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n Benjamin Bodner, Programming Consultant, [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” module_class=”white-section extra-bottom” disabled=”off” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#ffffff” next_background_color=”#ffffff”][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” column_padding_mobile=”on” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text use_border_color=”off” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.19.3″]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.19.3″ module_class=”blue-bent-section contact-form” prev_background_color=”#000000″ global_module=”10450″][et_pb_row global_parent=”10450″][et_pb_column type=”4_4″][et_pb_text global_parent=”10450″ _builder_version=”3.19.3″]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=”10450″][et_pb_column type=”1_4″][et_pb_image global_parent=”10450″ _builder_version=”3.19.3″ src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/bb.jpg” module_class=”img-circle” \/][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text global_parent=”10450″ _builder_version=”3.19.3″]<\/p>\n Birgit B\u00e4rnreuther<\/strong><\/span> 030 \/ 544 870 24<\/strong><\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_code global_parent=”10450″ _builder_version=”3.19.3″]What are personas?<\/h3>\n
Prototypical users show target group requirements<\/h5>\n
<\/p>\nWhat is customer journey mapping?<\/h3>\n
Clear visualization of all touchpoints
including optimization potentials<\/h5>\n\n
We summarize these findings in a clear presentation to give you a clear overview of where the greatest need for optimization exists and which actions already deliver a good customer experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/em><\/p>\nWhat is the result?<\/h3>\n
Focus your employees on your users and optimize along the entire customer journey<\/h5>\n
How you benefit from personas and customer journey mapping:<\/h3>\n
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Satisfied customers like RTL II<\/h3>\n
<\/p>\n
RTL II<\/a><\/em><\/p>\nRead more<\/h3>\n
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Are you interested in working with us or do you have any questions?<\/h2>\n
We offer free and non-binding consultations<\/h4>\n<\/p>\n
<\/strong><\/strong>Head Of Consulting<\/span><\/p>\n
(Mo to Fr, 9am to 6pm)<\/span><\/p>\n<\/p>\n