{"id":26713,"date":"2026-08-14T16:17:39","date_gmt":"2026-08-14T14:17:39","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/magine-tv-concept\/"},"modified":"2026-09-29T17:16:41","modified_gmt":"2026-09-29T15:16:41","slug":"magine-tv-concept","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/magine-tv-concept\/","title":{"rendered":"Case Study: Magine TV"},"content":{"rendered":"
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Pricing page for online TV provider<\/div>\n\n\n\n

Interface optimisation leads to a 40% increase in conversions<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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UX testing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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Prototyping<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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UX design<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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UX design<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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I was really impressed by how quickly and smoothly<\/strong> the project went. And the 40% increase in the conversion rate speaks to the high quality of the results<\/strong>. Userlutions’ pragmatic approach<\/strong> won me over! <\/p>\n\n<\/div><\/div>\n\n

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Customer<\/p>\n\n\n\n

Steffen SchierlohHead of MarketingMagine TV<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Challenge<\/div>\n\n\n\n

UX tests reveal untapped conversion potential<\/h2>\n\n<\/div>\n\n
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The conversion rate is certainly one of the most important metrics for you.<\/p>\n\n\n\n

Then you’re in the same boat as Magine TV, a provider of IPTV solutions. If you offer Software-as-a-Service yourself, you also understand the high strategic importance of a pricing overview. But what if the pricing page has a low conversion rate?<\/strong><\/p>\n\n\n\n

To uncover hidden potential, Magine TV launched usability tests with RapidUsertests.<\/p>\n\n\n\n

The tests revealed significant conversion barriers<\/strong>, and the critical importance of the conversion rate to Magine TV created a strong sense of urgency to implement optimizations on the site.<\/p>\n\n\n\n

To improve usability and conversion rates in the short term<\/strong>, the company hired UX specialists from Userlutions.<\/p>\n\n<\/div><\/div>\n\n

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Procedure<\/div>\n\n\n\n

Development of a clickable prototype in just one week<\/h2>\n\n<\/div>\n\n
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Usability testing as the basis for prototype design<\/p>\n\n\n\n

Based on the results of Magine TV’s usability tests, the UX specialists at Userlutions identified the biggest conversion killers<\/strong>. Using these findings, they designed a prototype of the optimized pricing page within a week. <\/p>\n\n\n\n

The prototype was optimized and implemented through several iterative cycles using Magine. The processes on both sides meshed perfectly<\/strong>, allowing the new pricing overview to go live in just three weeks. <\/p>\n\n\n\n

more about prototyping<\/a><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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Insights<\/div>\n\n\n\n

Many users did not understand the pricing structure<\/h2>\n\n<\/div>\n\n
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Conversion potentials remain untapped<\/p>\n\n\n\n

The usability tests, which Magine analyzed itself, yielded some insightful findings that allowed us to identify the necessary improvements.<\/p>\n\n\n\n

before<\/strong><\/td>Optimization<\/strong><\/td><\/tr>
The option to book additional packages is not understood.<\/td>Several additional packages will be introduced.<\/td><\/tr>
No option to compare the packages<\/td>List of what the individual packages contain<\/td><\/tr>
No elements that inspire trust in the user<\/td>Frequently asked questions and reasons for using Magine<\/td><\/tr>
No clear distinction between the packages<\/td>Clear comparison and Recommendation for the best package<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<\/div><\/div>\n\n
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Result<\/div>\n\n\n\n

Prototype of the new pricing page resolves the UX issues<\/h2>\n\n<\/div>\n\n
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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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The optimized pricing page increases the conversion rate by 40%.<\/p>\n\n\n\n

The project resulted in an interactive prototype of the new pricing overview. In creating the prototype, the UX experts incorporated insights from sales and conversion psychology<\/strong> as well as from previous projects. <\/p>\n\n\n\n

After implementation, the conversion rate for the recommended package increased by 40%, resulting in a significant increase in revenue<\/strong>.<\/p>\n\n\n\n

How can the results now be used?<\/p>\n\n\n\n