{"id":26695,"date":"2026-08-17T16:18:59","date_gmt":"2026-08-17T14:18:59","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/hansemerkur-testing-strategy\/"},"modified":"2026-09-29T17:02:47","modified_gmt":"2026-09-29T15:02:47","slug":"hansemerkur-testing-strategy","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/hansemerkur-testing-strategy\/","title":{"rendered":"Case Study: HanseMerkur"},"content":{"rendered":"
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Strategy workshop provides tailored UX knowledge<\/div>\n\n\n\n

How we created a testing roadmap for HanseMerkur in just 4 hours<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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UX testing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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UX strategy<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Workshop<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Coaching<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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The test strategy workshop gave us a great introduction to<\/strong>remote usability testing<\/strong>, so we can now set up and evaluate tests quickly and easily. As a result, they complement our development processes very well and provide ongoing insights for optimization<\/strong>. <\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Hella LiljenbrunnMarket Research ManagerHanseMerkur Insurance Group<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Challenge<\/div>\n\n\n\n

\u201cRemote usability testing was a new field for us\u201d<\/h2>\n\n<\/div>\n\n
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How HanseMerkur was able to quickly establish remote usability tests within the company<\/p>\n\n\n\n

Are you still new to remote usability testing and want to learn how to design and evaluate tests? Do you also find it difficult to determine where to incorporate usability tests into your development roadmap and what types of tests make sense at different stages? <\/p>\n\n\n\n

The same was true for HanseMerkur\u2019s market research team. Remote testing was still a new approach for them, despite their existing knowledge of usability and UX. That\u2019s why they liked the idea of using RapidUsertests to get quick results and easily share them with colleagues and stakeholders. <\/p>\n\n\n\n

To make it easier for them to get started with RapidUsertests<\/a>, together we created a testing roadmap in a workshop<\/strong>.<\/p>\n\n<\/div><\/div>\n\n

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How it works<\/div>\n\n\n\n

Customized workshop to address HanseMerkur’s challenges<\/h2>\n\n<\/div>\n<\/div>\n\n
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Defining goals<\/h4>\n\n\n
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Together, we established target KPIs for optimization<\/strong>, which will guide the usability tests and allow us to measure the tests’ success.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Analysis of the development roadmap<\/h4>\n\n\n
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In the first half of the workshop, we used HanseMerkur\u2019s development roadmap<\/strong> to identify the points in the customer journey where RapidUsertests could be most effectively utilized\u2014not only for traditional website testing, but also for landing page testing and prototype testing, among other things. <\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Development of the testing roadmap<\/h4>\n\n\n
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Based on our analysis of the development roadmap, we were then able to derive a test strategy and overarching test questions<\/strong>.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Test Design Coaching<\/h4>\n\n\n
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In the second half of the workshop, we jointly created a concrete test concept based on HanseMerkur’s questions. They learned to adapt the scenario and the tasks to their objectives, and also were briefed on the right way to address the testers so they can achieve the most meaningful results<\/g>. <\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Product training<\/h4>\n\n\n
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In a product training course, we also showed how they can make ideal use of our evaluation tool so that the evaluation can be carried out as quickly and efficiently<\/strong> as possible.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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The result<\/div>\n\n\n\n

Investing in usability testing pays off right from the start<\/h2>\n\n<\/div>\n\n
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Instead of having to experiment a lot at the beginning and learn from their own mistakes, HanseMerkur was able to successfully launch its remote usability testing program immediately after the workshop. <\/p>\n\n\n\n

Thanks to the knowledge we gained about test development and evaluation, the money invested was put to good use right from the start.<\/p>\n\n\n\n

The workshop enabled HanseMerkur to carry out more than 10 RapidUsertests themselves in the following year and to firmly integrate remote usability testing into everyday optimization.<\/p>\n\n\n\n

Input from usability experts provided them with a broad understanding of remote testing in the following areas:<\/p>\n\n\n\n