{"id":26670,"date":"2026-08-13T16:19:00","date_gmt":"2026-08-13T14:19:00","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/bosch-eye-tracking\/"},"modified":"2026-09-29T16:23:31","modified_gmt":"2026-09-29T14:23:31","slug":"bosch-eye-tracking","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/bosch-eye-tracking\/","title":{"rendered":"Case Study: Bosch"},"content":{"rendered":"
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I see what you don’t see<\/div>\n\n\n\n

Eye-tracking study for Bosch offers a glimpse into the unconscious<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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Usability test<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Eye tracking<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Heat maps<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Laboratory tests<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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By combining remote testing, lab testing, and eye-tracking, we were able to identify the areas that needed optimization to increase the conversion rate. This is the second time we\u2019ve successfully collaborated with Userlutions. On both occasions, we found the firm to be highly competent in its consulting services, as well as flexible and reliable in its implementation. <\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Maria NoguedaSenior Product ManagerBosch Thermotechnik<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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What does an eye-tracking heatmap visualize?<\/h2>\n\n\n
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Heat maps reveal unconscious gaze behaviorSmall but mighty\u2014the eye tracker created a heat map for Bosch that used color to show how long or how often users looked at specific points (red = long\/frequent, green = short\/infrequent). Especially in the first few seconds on an unfamiliar website, eye movements occur subconsciously<\/strong>, which is why a usability test alone wasn\u2019t revealing enough for Bosch. <\/p>\n\n<\/div>\n\n

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The page to be tested without a heat map<\/figcaption>\n<\/figure>\n\n<\/div><\/div>\n\n
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The heat map of the page to be tested<\/figcaption>\n<\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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Methodology<\/div>\n\n\n\n

Neuroscientific methodology reveals the website’s potential<\/h2>\n\n<\/div>\n\n
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How Bosch gained the best possible insights by combining usability tests with eye tracking<\/strong><\/p>\n\n\n\n

Userlutions carried out the study with 20 homeowners who had concrete renovation plans. The eye-tracking showed Bosch that crucial information on their website was not perceived or was perceived too late. 20 supplementary usability tests with 10 in-depth interviews revealed further user requirements and their usage problems. This gave Bosch an all-round view of the configurator’s conversion potential.<\/strong> <\/p>\n\n<\/div><\/div>\n\n

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Insights<\/div>\n\n\n\n

What Bosch users didn’t see \u2026<\/h2>\n\n<\/div>\n\n
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… and why they did not register to the website as a result<\/p>\n\n\n\n

Through the eye-tracking study, Bosch Thermotechnik was able to gain key insights directly related to the conversion rate, such as:<\/p>\n\n\n\n