{"id":26663,"date":"2026-08-19T16:17:31","date_gmt":"2026-08-19T14:17:31","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/hanseatic-bank-employer-branding\/"},"modified":"2026-09-29T16:20:29","modified_gmt":"2026-09-29T14:20:29","slug":"hanseatic-bank-employer-branding","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/hanseatic-bank-employer-branding\/","title":{"rendered":"Case Study: Hanseatic Bank"},"content":{"rendered":"
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30 great applicants in no time<\/div>\n\n\n\n

Find the best candidates through UX testing<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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UX testing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Content tests<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Employer branding<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Job posting tests<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Job vacancies<\/div>\n\n\n\n
2<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Test subjects<\/div>\n\n\n\n
20<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Applications<\/div>\n\n\n\n
30+<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Filled positions<\/div>\n\n\n\n
2<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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We haven’t launched any new features without testing them first for a long time now\u2014so why not test job postings with the target audience as well? The result: We were flooded with great applications! <\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Ronni WildfangProduct Owner, Online BankingHanseatic Bank<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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The challenge<\/div>\n\n\n\n

Finding the right talent in competitive markets<\/h2>\n\n<\/div>\n\n
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Receiving as many strong applications as possible and filling positions as quickly as possible\u2014what company doesn\u2019t dream of that? Especially in highly competitive job markets, such as those for development and leadership roles, many positions currently remain unfilled. <\/p>\n\n\n\n

Companies need to get more creative in order to attract the right candidates.<\/strong><\/p>\n\n\n\n

The same was true for the product team at Hanseatic Bank: The search for two people leads and new colleagues on the development team proved to be difficult. They wanted to change that, so the team took a close look at their job postings. <\/p>\n\n\n\n

As with every new feature and most major optimizations, they conducted UX tests using RapidUsertests. Only this time, instead of directing the test participants to the website or app as they usually do, they directed them to the two job postings. <\/p>\n\n\n

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Learn more about job posting tests<\/a><\/p>\n\n\n\n

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How it works<\/div>\n\n\n\n

Design job postings that reflect the spirit of the times<\/h2>\n\n\n
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RapidUsertests are remote UX tests<\/a> in which participants test the subject on their own devices in their natural environment. They are most commonly used to test websites and apps. However, anything with a URL can be tested, including, for example, images, text files, and PDFs. <\/p>\n\n\n\n

This makes it possible to improve job postings and design compelling career pages in just a few days. Here’s how the tests at Hanseatic Bank were conducted: <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n

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Project launch<\/h4>\n\n\n
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The product team initiates the tests and coordinates with HR.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Conducting the tests<\/h4>\n\n\n
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The product team conducts the tests in the form of content tests with 10 test participants per job posting.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Optimization<\/h4>\n\n\n
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The product team optimizes the job postings, particularly in terms of wording, repetition, and benefits.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Recruiting<\/h4>\n\n\n
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The product team forwards the job postings to the HR team, which then begins the recruiting process.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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New employees<\/h4>\n\n\n
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The positions will be filled very soon.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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The findings<\/div>\n\n\n\n

Content testing of job postings yields over 30 highly qualified applications<\/h2>\n\n<\/div>\n\n
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The job postings were analyzed using content testing<\/strong>. The test subjects were asked to highlight in a document the positive and negative aspects of the job posting text that stood out to them and to explain why. Here are some of the findings: <\/p>\n\n\n\n