{"id":26640,"date":"2026-09-01T17:30:17","date_gmt":"2026-09-01T15:30:17","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/caparol-ux-research\/"},"modified":"2026-09-29T15:55:31","modified_gmt":"2026-09-29T13:55:31","slug":"caparol-ux-research","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/caparol-ux-research\/","title":{"rendered":"Case Study: Caparol"},"content":{"rendered":"
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User research as a safety net<\/div>\n\n\n\n

How Caparol was able to test existing hypotheses and convince stakeholders<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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User research<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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UX testing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Understanding of target audiences<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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B2B<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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Interviews with painters and architects<\/div>\n\n\n\n
20<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Minutes per interview<\/div>\n\n\n\n
45<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Insights<\/div>\n\n\n\n
30+<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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What was particularly valuable to us was the external validation of our previous assumptions. This gives us internal support and guidance for the next steps. <\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Jasmin KnauerUser Experience & User Interface DesignerCaparol \/ DAW<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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From gut feelings to informed decisions<\/h2>\n\n<\/div>\n\n
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The Caparol team wanted to get a clear picture of how different target groups use the Caparol website\u2014and where they run into difficulties. Although there were already some isolated survey results available internally, these were only based on random samples. The goal was to gather feedback from real users in order to test existing assumptions and gain an outside perspective. <\/p>\n\n\n\n

The key question was:<\/strong><\/p>\n\n\n\n

What information do users really need\u2014and how should a website be structured so they can find it quickly and easily?<\/p>\n\n\n\n

The insights gained from the interviews should then be incorporated into the user-centered optimization of the website.<\/p>\n\n<\/div><\/div>\n\n

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Understanding target audiences\u2014in a real-world context<\/h2>\n\n<\/div>\n\n
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We surveyed 20 real users with experience using Caparol products.Our methodology: qualitative remote in-depth interviews combined with user observation of the German Caparol website and a comparison with the Austrian Synthesa website.<\/p>\n\n\n\n

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  • 10 painters, 10 architects<\/li>\n\n\n\n
  • Some had very specific requirements, such as historic preservation.<\/li>\n\n\n\n
  • 45-minute sessions<\/li>\n\n\n\n
  • Focus on usage contexts, information needs, navigation, and areas for improvement<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>
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    Project timeline<\/h2>\n\n<\/div>\n<\/div>\n\n
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    Recruitment of participants in close coordination with the DAW team<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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    Design of the interview guide<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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    Moderating the interviews<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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    Analysis and synthesis of findings<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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    Presentation of results<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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    Externally validated: when findings provide assurance<\/h2>\n\n<\/div>\n\n
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    The results confirmed many internal assumptions\u2014but also provided new insights for optimization.<\/p>\n\n\n\n

    Some findings:<\/strong><\/p>\n\n\n\n

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    • Painters<\/strong> are short on time and want to go straight to the products and product information they’re looking for.<\/li>\n\n\n\n
    • Architects<\/strong> prefer to work with dedicated points of contact and rely on references to confirm that Caparol is suitable even for more complex projects.<\/li>\n\n\n\n
    • For both<\/strong>, good navigation is crucial\u2014and there is a desire for personal contact.<\/li>\n<\/ul>\n\n\n\n

      This allowed Caparol not only to validate existing assumptions, but also to approach internal discussions in a more objective manner and set priorities. The findings are currently being incorporated into the optimization of the website. <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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      When is this approach appropriate?<\/h2>\n\n\n\n

      This type of user research (moderated interviews combined with UX tests of the website) is particularly well-suited for the following situations:<\/p>\n\n\n\n

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      • Validate existing assumptions and reinforce them with an outside perspective<\/li>\n\n\n\n
      • Find out what information the target audiences really need\u2014and how they search for it<\/li>\n\n\n\n
      • Get a solid basis for decision-making regarding website optimization or a redesign<\/li>\n\n\n\n
      • Resolve internal disagreements by adopting an objective perspective to keep the discussion impartial<\/li>\n\n\n\n
      • Ensure that users are properly engaged through digital communication on the website.<\/li>\n<\/ul>\n\n\n\n

        Feel free to contact us if you’d like to learn more about our approach:<\/p>\n\n<\/div>\n<\/div>\n<\/div>

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        Where do you want to start? Let’s talk\u2014no strings attached. <\/strong><\/p>\n\n<\/div>\n\n

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        Birgit B\u00e4rnreuther<\/strong> <\/p>\n\n\n\n

        Head of Consulting<\/p>\n\n\n\n

        +49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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        Birgit B\u00e4rnreuther<\/strong>, Head of Consulting<\/p>\n\n\n\n

        +49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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