{"id":26633,"date":"2026-08-20T16:35:46","date_gmt":"2026-08-20T14:35:46","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/for-tomorrow-deepquant\/"},"modified":"2026-09-29T16:01:18","modified_gmt":"2026-09-29T14:01:18","slug":"for-tomorrow-deepquant","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/for-tomorrow-deepquant\/","title":{"rendered":"Case Study: For Tomorrow"},"content":{"rendered":"
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Finding the right words through sound insights<\/div>\n\n\n\n

Combine qualitative depth and quantitative certainty with DeepQuant<\/h1>\n\n<\/div>\n<\/div>\n<\/div>\n\n
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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Needs assessment<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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DeepQuant<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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User research<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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UX consulting<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Simple, efficient collaboration\u2014and thanks to clear insights from DeepQuant, we can refine our positioning without having to throw everything overboard.<\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Koos Looijesteijn
Design Director
ForTomorrow<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Starting situation<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

ForTomorrow helps companies and individuals offset their CO\u2082 emissions. Based on their own research, they knew that the term \u201coffset\u201d does not always have positive connotations, and they wanted to find out whether a different approach would be more effective. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Project objective<\/strong><\/strong><\/h3>\n\n\n\n

The goal was to evaluate different versions of the speech both qualitatively and quantitatively in order to make an informed decision regarding future word choice.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Result<\/strong><\/strong><\/h3>\n\n\n\n

Although the existing version received a higher rating, it also revealed some weaknesses\u2014the next version can be specifically optimized for trustworthiness and clarity. Willingness to donate was also evaluated. <\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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User<\/div>\n\n\n\n
50<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Versions<\/div>\n\n\n\n
2<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Recruitment days<\/div>\n\n\n\n
3<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Qualitative responses<\/div>\n\n\n\n
250<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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What is DeepQuant?<\/div>\n\n\n\n

Instead of traditional A\/B tests, we decided to conduct a DeepQuant analysis. This allowed us not only to recommend one of the variants but also to provide insights into why that variant performs better. <\/p>\n\n<\/div>\n\n

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Understanding qualitatively, verifying quantitatively<\/div>\n\n\n\n

Qualitative methods provide deep insights into users’ motivations and emotions\u2014though usually based on small samples. Quantitative methods provide reliable figures and allow for comparison, but they do not explain why<\/em> people make certain decisions. <\/p>\n\n\n\n

UX research is most effective when both elements come together\u2014though in practice, this often requires a significant amount of effort.<\/p>\n\n\n\n

That’s why we developed DeepQuant<\/a>.<\/strong><\/p>\n\n<\/div><\/div>\n\n

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DeepQuant quantifies the “why”<\/div>\n\n\n\n

In a DeepQuant study, 50 to 100 participants<\/strong> test a product by completing specific tasks\u2014accompanied by screen recording and a questionnaire that combines closed-ended and open-ended questions<\/strong>.<\/p>\n\n\n\n

The quality of responses is three times higher<\/strong> than in standard panel surveys because the participants use the actual product being tested during the survey and are thus more engaged with the questions. They also answer the open-ended questions in much greater detail<\/strong> than in purely quantitative online surveys. <\/p>\n\n<\/div><\/div>\n\n

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Well-founded insights, delivered quickly and efficiently<\/div>\n\n\n\n

It takes a maximum of two weeks<\/strong> from the kick-off meeting to the presentation of the results. We present the results in a concise and easy-to-understand format\u2014including specific recommendations. <\/p>\n\n\n\n

The analysis follows a structured process<\/strong>: First, we analyze the quantitative responses, then the qualitative feedback. Screen recordings provide additional context as needed. <\/p>\n\n\n\n

The insights gained not only help with product development, but also with effectively convincing stakeholders<\/strong>.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Testing and validating the effectiveness of language<\/h2>\n\n<\/div>\n\n
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ForTomorrow helps companies and individuals offset their carbon footprint. However, discussions and our own research have shown that the term \u201coffset\u201d is not viewed positively by everyone\u2014and can raise doubts about its effectiveness or credibility. <\/p>\n\n\n\n

Together with us, ForTomorrow wanted to find out whether alternative phrasing is more effective\u2014and how that affects people\u2019s willingness to donate.<\/p>\n\n\n\n

The goal of the project was therefore to conduct targeted testing of different versions of the landing and donation pages in order to make sound, user-centered decisions regarding future communication<\/strong>.<\/p>\n\n<\/div><\/div>\n\n

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DeepQuant provides ForTomorrow with guidance on the next steps<\/h2>\n\n<\/div>\n\n
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Based on two versions of the text for the home page and donation page, we developed a questionnaire that assessed not only comprehensibility and trust but also willingness to donate. Within three days, 50 people participated<\/strong> \u2014selected from our own panel, which is particularly well-suited for qualitative feedback.<\/p>\n\n\n\n

The result: The current version was generally more well-received. Only a few people viewed the term \u201ccompensation\u201d critically. The new version performed less well in terms of trust\u2014but provided inspiration for an improved version.<\/strong> The word \u201cprotection\u201d stood out as particularly positive and is set to take center stage in the future. This gives ForTomorrow a clear basis for decision-making\u2014and concrete strategies for further developing its communication.<\/strong> <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Where do you want to start? Let’s talk\u2014no strings attached. <\/strong><\/p>\n\n<\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong> <\/p>\n\n\n\n

Head of Consulting<\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>
(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong>, Head of Consulting<\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>
(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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