{"id":26617,"date":"2026-09-01T15:09:51","date_gmt":"2026-09-01T13:09:51","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/energy-market-accessibility\/"},"modified":"2026-09-29T15:34:45","modified_gmt":"2026-09-29T13:34:45","slug":"energy-market-accessibility","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/energy-market-accessibility\/","title":{"rendered":"Case Study: Energy Market Solutions"},"content":{"rendered":"
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Accessibility with substance<\/div>\n\n\n\n

How we make accessibility understandable and achievable<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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Accessibility audit<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Accessibility consulting<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Dev handoff<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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Quality assurance<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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\"\"<\/figure>\n\n<\/div><\/div>\n\n
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Week<\/div>\n\n\n\n
1 <\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Criteria checked<\/div>\n\n\n\n
70<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Tickets<\/div>\n\n\n\n
70<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Months of project duration<\/div>\n\n\n\n
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Starting situation<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Originally, Energymarket.solutions wanted to have one of their brand’s order process tested, but accessibility was a side issue. It quickly became clear that the implementation was more complex than expected. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Project objective<\/strong><\/strong><\/h3>\n\n\n\n

The journey of changing the energy provider was to be designed to be completely accessible. At the same time, the team should be enabled to continue working independently. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Result<\/strong><\/strong><\/h3>\n\n\n\n

Today, the journey of changing the provider is largely accessible. Further measures are specifically named in the accessibility declaration. The project’s learnings can now also be incorporated into other areas. <\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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Realistic advice on a clear accessibility strategy<\/h2>\n\n<\/div>\n\n
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Originally, Energymarket.solution approached us with the request to have the order process of one of their brands checked by a UX test. At the same time, the team was already dealing with the question: How do we make our services accessible? Hopes were high that a few technical plugins would quickly complete the implementation. The fact is, however, that plugins do not find all problems and also like to sound false alarms. Not a reliable solution for a truly accessible website. <\/p>\n\n\n\n

For this reason, we carried out a detailed accessibility audit following the UX tests \u2013 with an honest result: there were still many open issues. These findings turned the previous planning of energymarket.solution upside down, but at the same time were the starting point for an intensive rethink. <\/p>\n\n<\/div><\/div>\n\n

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From UX testing to your own accessibility competence<\/h2>\n\n\n\n

How an initial review sparked sustainable change<\/p>\n\n<\/div>\n<\/div>\n\n

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Accessibility audit<\/strong><\/h4>\n\n\n
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As part of a UX test, we conducted a supplementary audit. The results revealed specific opportunities for improvement and led to a reorientation of the accessibility strategy. <\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Developer handoff<\/strong><\/h4>\n\n\n
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All identified barriers were documented as clear, well-structured tickets, including tips and information on how to address them.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Quality assurance<\/strong><\/h4>\n\n\n
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The measures were implemented in stages by the Development team and continuously reviewed by us.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Extension to other products<\/strong><\/h4>\n\n\n
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Energy Market Solutions can now apply the solutions it has developed to other brands within the company.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Accessibility statement<\/strong><\/h4>\n\n\n
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Thanks to the audit and the optimizations, the current status was accurately documented in the accessibility statement and communicated transparently.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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How accessibility became a reality<\/h2>\n\n<\/div>\n\n
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Today, the ordering process is largely accessible, except for PDFs, which are to follow in a next step. The newly gained knowledge has already been transferred to other products. The company’s accessibility statement now also contains precise information on the status and the next steps. <\/p>\n\n\n\n

An aha moment was dealing with dynamic form fields, which change depending on the selection (e.g. private or business customer) \u2013 a real hurdle for screen readers. Contrast errors, unlabeled icons or the lack of alternative navigation paths were also identified and corrected. <\/p>\n\n<\/div><\/div>\n\n

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Accessibility is more complex than we thought\u2014a plugin alone isn’t enough. Userlutions gave us honest advice and empowered us with clear explanations and practical implementation tips. <\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Kirsten Hering, Corporate Communications,Energy Market Solutions<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Where do you want to start? Let’s talk\u2014no strings attached. <\/strong><\/p>\n\n<\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong> <\/p>\n\n\n\n

Head of Consulting<\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong>, Head of Consulting<\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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