{"id":26545,"date":"2026-08-20T17:35:16","date_gmt":"2026-08-20T15:35:16","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/vaillant-ux-design\/"},"modified":"2026-09-28T17:26:03","modified_gmt":"2026-09-28T15:26:03","slug":"vaillant-ux-design","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/vaillant-ux-design\/","title":{"rendered":"Case Study: Vaillant"},"content":{"rendered":"
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Vaillant<\/h1>\n\n\n\n

Research- and testing-based design solutions for the digital customer experience 2.0<\/p>\n\n<\/div>\n<\/div>\n<\/div>

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UX services<\/h2>\n\n<\/div><\/div>\n\n
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UX design<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Coaching<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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User research<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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UX testing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Consulting<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Starting situation<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

An international relaunch of the company’s brand identity is in the works. Vaillant Germany aims to proactively address the needs and expectations of its customers. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Project objective<\/strong><\/strong><\/h3>\n\n\n\n

The website’s user experience should be optimized in terms of both visuals and content, taking into account established business and marketing goals. The strengths and weaknesses of the redesign should be identified with regard to user needs. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Result<\/strong><\/strong><\/h3>\n\n\n\n

We gain comprehensive insight into the needs of potential (new) customers through research and testing methods. From this, we develop concrete UX concepts for the website that the Vaillant team can use to continue working independently. <\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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Our responsibilities<\/h2>\n\n<\/div>\n\n
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UX design<\/h3>\n\n\n\n

From the inquiry flow to the landing page:Based on an existing design library, prioritized pages were designed, with new components developed, existing ones optimized, and content adapted. All designs were validated with users throughout the process. <\/p>\n\n<\/div><\/div>\n\n

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Research + testing<\/h3>\n\n\n\n

Quantitative and qualitative methods, along with ongoing UX testing, help identify opportunities for optimization early on. The testing leads to clear improvements in usability and validates the newly created and optimized pages. <\/p>\n\n<\/div><\/div>\n\n

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Consulting + coaching<\/h3>\n\n\n\n

Our collaboration enables personalized consulting and hands-on workshops\u2014for all stakeholders. At the same time, it facilitates company-wide communication regarding product decisions. <\/p>\n\n<\/div><\/div>\n\n

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Examples of our work<\/h2>\n\n<\/div>\n\n
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Thanks to you, we were able to take the Vaillant World digital experience to a whole new level.<\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Vanessa Lopez Ar\u00e9valoCRO ManagerVaillant<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Where do you want to start? Let’s talk\u2014no strings attached. <\/strong><\/p>\n\n<\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong> <\/p>\n\n\n\n

Head of Consulting<\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong>, Head of Consulting<\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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