{"id":26540,"date":"2026-08-18T16:56:50","date_gmt":"2026-08-18T14:56:50","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/glamour-diary-study\/"},"modified":"2026-09-28T17:16:53","modified_gmt":"2026-09-28T15:16:53","slug":"glamour-diary-study","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/glamour-diary-study\/","title":{"rendered":"Case Study: Glamour"},"content":{"rendered":"
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Dear WhatsApp Diary \u2026<\/div>\n\n\n\n

Efficient long-term study of the Glamour app<\/h1>\n\n\n\n

Earning points and chasing rewards: Glamour uses gamification to motivate users to use the app regularly<\/p>\n\n<\/div>\n<\/div>\n<\/div>

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UX services<\/h2>\n\n<\/div><\/div>\n\n
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UX testing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Diary study<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Recommendations<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Gamification<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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We wanted to launch a loyalty program to make using our app more appealing throughout the year. Userlutions fully met our expectations during the system validation process: We wouldn\u2019t have been able to analyze app usage over an extended period and communicate directly with test users on this scale on our own! <\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Kristin MehnerProduct LeadGlamour Shopping<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Challenge<\/div>\n\n\n\n

How do you motivate users to keep using an app?<\/h2>\n\n<\/div>\n\n
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This is how we supported Glamour with the introduction of a loyalty program<\/p>\n\n\n\n

Glamour Shopping Week takes place twice a year. For Glamour readers, this means attractive discounts and special offers at many well-known stores, brands, and online shops. For several years now, they\u2019ve been supported while shopping by an app designed to simplify their shopping trips\u2014with a digital shopping card, a store locator, shopping lists, and much more. <\/p>\n\n\n\n

The app is very popular during the shopping weeks. However, Cond\u00e9 Nast Germany also wants to offer users incentives to use the app regularly outside of the shopping weeks. The idea: a points system that rewards users with \u201cGlam Points\u201d for certain activities, which they can redeem for attractive rewards. They implemented it as an MVP in a prototype of the app. <\/p>\n\n\n\n

Several questions arose during the planning phase:<\/p>\n\n\n\n