{"id":26513,"date":"2026-08-07T14:45:00","date_gmt":"2026-08-07T12:45:00","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/spiriai-ai-design\/"},"modified":"2026-09-28T16:59:57","modified_gmt":"2026-09-28T14:59:57","slug":"spiriai-ai-design","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/spiriai-ai-design\/","title":{"rendered":"Case Study: SpiriAI"},"content":{"rendered":"
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Finding the right wine the fun way<\/div>\n\n\n\n

Designing an AI feature: from concept to prototype<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX services<\/h2>\n\n<\/div><\/div>\n\n
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UX research<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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UI design<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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AI strategy<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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UX testing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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UX design<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Consulting<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Prototyping<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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The process was a real stroke of luck for us: focused, to the point, and always well-managed. In the end, we had a well-thought-out, tested concept that we were then able to translate directly into our MVP. This shows that a user-centered approach pays off even when it comes to AI products.<\/p>\n\n<\/div><\/div>\n\n

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Customer<\/strong><\/p>\n\n\n\n

Johannes NielsenFoundersommelier.bot<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Project objective<\/div>\n\n\n\n

Online wine consulting that adds value and helps achieve business goals<\/h2>\n\n<\/div>\n\n
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We had the opportunity to be part of the redesign, testing, and development of sommelier.bot: a mobile-first AI wine advisor that turns a simple product search into an engaging experience. It\u2019s not just based on hypotheses\u2014it\u2019s been tested and validated with real users. <\/p>\n\n\n\n

Traditional online store filters require specialized knowledge. The sommelier.bot, on the other hand, helps users select wine, beer, and spirits while simultaneously driving qualified traffic to retailers. <\/p>\n\n\n\n

The project’s goal:<\/strong> to further develop the existing AI functionality with gamification elements in a way that sustainably increases motivation, usage frequency, and repeat visits\u2014for both wine novices and connoisseurs alike. <\/p>\n\n<\/div><\/div>\n\n

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Challenges<\/div>\n\n\n\n

Two very different target audiences and a consulting approach that appeals to both<\/h2>\n\n<\/div>\n\n
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The biggest conceptual challenge lay in the conflicting needs of the target audience. An analysis of the users revealed two protopersonas, which we used as the basis for our concept: <\/p>\n\n\n\n