{"id":26479,"date":"2026-06-24T17:26:51","date_gmt":"2026-06-24T15:26:51","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/e-on-design-thinking\/"},"modified":"2026-09-28T15:56:49","modified_gmt":"2026-09-28T13:56:49","slug":"e-on-design-thinking","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/e-on-design-thinking\/","title":{"rendered":"Case Study: E.On"},"content":{"rendered":"<div class=\"gb-container gb-container-85a35c7d alignfull\">\n<div class=\"gb-container gb-container-98a7a2e8\">\n<div class=\"gb-container gb-container-a35df032\">\n\n<figure class=\"gb-block-image gb-block-image-4fbaacb9\"><img decoding=\"async\" class=\"gb-image gb-image-4fbaacb9\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/06\/EON_Logo-1.svg\" alt=\"\" title=\"EON_Logo 1\"><\/figure>\n\n\n\n<div class=\"gb-headline gb-headline-8f63fd97 gb-headline-text gb-headline-169c2cce\">Design Thinking and Gamification<\/div>\n\n\n\n<h1 class=\"gb-headline gb-headline-e7d8d55e gb-headline-text\">How we reinvented electricity meter reading for E.ON<\/h1>\n\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-635a8dc7 alignfull\">\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-e72be77e ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-0e1a9b10\">\n<div class=\"gb-grid-column gb-grid-column-305f5e00\"><div class=\"gb-container gb-container-305f5e00\">\n\n<h2 class=\"gb-headline gb-headline-8fd5bdcc gb-headline-text ul-h2\">UX Services<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d60764f1\"><div class=\"gb-container gb-container-d60764f1\">\n<div class=\"gb-container gb-container-196dc24f\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5b403283\">\n<div class=\"gb-grid-column gb-grid-column-afb8cce2\"><div class=\"gb-container gb-container-afb8cce2\">\n\n<figure class=\"gb-block-image gb-block-image-c9cf0e05\"><img decoding=\"async\" class=\"gb-image gb-image-c9cf0e05\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/Frame-238-copy-2.svg\" alt=\"\" title=\"Frame 238, copy 2\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c679a3d1\"><div class=\"gb-container gb-container-c679a3d1\">\n\n<p class=\"gb-headline gb-headline-c696d675 gb-headline-text\">Design thinking<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-d0f12cea\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a31a12b0\">\n<div class=\"gb-grid-column gb-grid-column-21138652\"><div class=\"gb-container gb-container-21138652\">\n\n<figure class=\"gb-block-image gb-block-image-d68e4067\"><img decoding=\"async\" class=\"gb-image gb-image-d68e4067\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/Frame-238-copy-7.svg\" alt=\"\" title=\"Frame 238, copy 7\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-aaf1bec7\"><div class=\"gb-container gb-container-aaf1bec7\">\n\n<p class=\"gb-headline gb-headline-49573eeb gb-headline-text\">Focus groups<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a8fe4b26\"><div class=\"gb-container gb-container-a8fe4b26\">\n<div class=\"gb-container gb-container-f088a94b\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-bb3b5385\">\n<div class=\"gb-grid-column gb-grid-column-d67022e2\"><div class=\"gb-container gb-container-d67022e2\">\n\n<figure class=\"gb-block-image gb-block-image-32ce511c\"><img decoding=\"async\" class=\"gb-image gb-image-32ce511c\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/Frame-238-copy-4.svg\" alt=\"\" title=\"Frame 238, copy 4\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-50a514da\"><div class=\"gb-container gb-container-50a514da\">\n\n<p class=\"gb-headline gb-headline-fe2f9195 gb-headline-text\">Gamification<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-d23e941f\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-085c5dcc\">\n<div class=\"gb-grid-column gb-grid-column-88587af0\"><div class=\"gb-container gb-container-88587af0\">\n\n<figure class=\"gb-block-image gb-block-image-c894954e\"><img decoding=\"async\" class=\"gb-image gb-image-c894954e\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/Frame-238-copy-6.svg\" alt=\"\" title=\"Frame 238, copy 6\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2989a2f6\"><div class=\"gb-container gb-container-2989a2f6\">\n\n<p class=\"gb-headline gb-headline-bb174553 gb-headline-text\">Expert review<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-52366d2e\"><div class=\"gb-container gb-container-52366d2e\">\n<div class=\"gb-container gb-container-bfe5fcb5\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3fae0132\">\n<div class=\"gb-grid-column gb-grid-column-488c2f38\"><div class=\"gb-container gb-container-488c2f38\">\n\n<figure class=\"gb-block-image gb-block-image-5f33c10c\"><img decoding=\"async\" class=\"gb-image gb-image-5f33c10c\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/Frame-238-copy.svg\" alt=\"\" title=\"Frame 238 copy\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-0ccee43e\"><div class=\"gb-container gb-container-0ccee43e\">\n\n<p class=\"gb-headline gb-headline-98059750 gb-headline-text\">Workshops<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-bd6f97cd\"><div class=\"gb-container gb-container-bd6f97cd\">\n<div class=\"gb-container gb-container-9550a3b7\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2069c72f\">\n<div class=\"gb-grid-column gb-grid-column-3376d05d\"><div class=\"gb-container gb-container-3376d05d\">\n\n<figure class=\"gb-block-image gb-block-image-3c34a5ff\"><img decoding=\"async\" class=\"gb-image gb-image-3c34a5ff\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/Frame-238-copy-3.svg\" alt=\"\" title=\"Frame 238, copy 3\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e54cffd2\"><div class=\"gb-container gb-container-e54cffd2\">\n\n<p class=\"gb-headline gb-headline-959eb221 gb-headline-text\">Prototyping<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f47cb15b\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2e537c6c\">\n<div class=\"gb-grid-column gb-grid-column-0d3bfa3a\"><div class=\"gb-container gb-container-0d3bfa3a\"><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e449e1b2\"><div class=\"gb-container gb-container-e449e1b2\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-f5a5aeb2 alignfull\">\n<div class=\"gb-container gb-container-49e15814\">\n<div class=\"gb-container gb-container-04bfed4a\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-36f5466b ab-has-animation\">\n\n<div class=\"gb-headline gb-headline-aa6487e2 gb-headline-text gb-headline-169c2cce\">The challenge<\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-3b4fc5a2 gb-headline-text\">Radical simplification of the electricity meter reading process<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-grid-wrapper gb-grid-wrapper-792ca6e4 ab-has-animation\">\n<div class=\"gb-grid-column gb-grid-column-a2868355\"><div class=\"gb-container gb-container-a2868355\">\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\"><strong>How E.ON plans to make meter reading more convenient for its customers<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\">You\u2019re probably familiar with this situation: a note in the mailbox or a notice posted in the hallway announces that it\u2019s time for the electricity meter reading. Once a year, millions of households in Germany go through this. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\">Isn&#8217;t there an easier way to do this?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\">E.ON agrees and wants to make meter reading more convenient for customers. The goal is to digitize the entire process while also creating a digital interface with its customers.<br\/>It was important to E.ON to get customers on board from the very beginning in order to create the greatest possible value. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\">They came to us to bring a fresh perspective to the process of generating and implementing ideas.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-bf75d4a2\"><div class=\"gb-container gb-container-bf75d4a2\">\n\n<figure class=\"gb-block-image gb-block-image-7dec639d\"><img decoding=\"async\" width=\"584\" height=\"300\" class=\"gb-image gb-image-7dec639d\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/06\/design-thinking-cs.png\" alt=\"\" title=\"design-thinking-cs\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-381c8b17 alignfull\">\n<div class=\"gb-container gb-container-06d86049\">\n<div class=\"gb-container gb-container-3088e807\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-3cf4ee2d ab-has-animation\">\n\n<div class=\"gb-headline gb-headline-df53b0e7 gb-headline-text gb-headline-169c2cce\">Ideation<\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-ec65f474 gb-headline-text\">With over 70 creative ideas for a user-centered and gamified app prototype<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-grid-wrapper gb-grid-wrapper-918d5745 ab-has-animation\">\n<div class=\"gb-grid-column gb-grid-column-8b37be5b\"><div class=\"gb-container gb-container-8b37be5b\">\n\n<figure class=\"gb-block-image gb-block-image-9167d0bb\"><img decoding=\"async\" width=\"600\" height=\"241\" class=\"gb-image gb-image-9167d0bb\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/06\/design-thinking-workshop-col.jpg\" alt=\"\" title=\"design-thinking-workshop-col\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f03aad8a\"><div class=\"gb-container gb-container-f03aad8a\">\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\"><strong>A results-oriented mix of methods in a lean project<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\">For this project, we drew on the extensive repertoire of design thinking methods:<\/p>\n\n\n\n<ul style=\"font-size:16px\" class=\"wp-block-list\">\n<li>In <a href=\"https:\/\/userlutions.com\/en\/ux-and-design\/user-research\/\">a guerrilla user research study<\/a>, we interviewed people on the street about their experiences with reading their electricity meters to learn about the problems consumers face.<\/li>\n\n\n\n<li>In an <a href=\"https:\/\/userlutions.com\/ux-und-design\/expert-review\/\">expert review<\/a> of E.ON&#8217;s current submission form, we analyzed these issues in greater depth.<\/li>\n\n\n\n<li>In an internal ideation workshop, we first gathered ideas from our team of experts.<\/li>\n\n\n\n<li>In a second step, we worked with six users in a creative focus group to develop solutions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\">This resulted in more than 70 ideas that can make reading your electricity meter easier, more fun, and less stressful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px;font-style:normal;font-weight:400\">Of course, not all of these ideas made it into the final <a href=\"https:\/\/userlutions.com\/en\/ux-and-design\/prototype-design\/\">prototype<\/a> (for example, a robot dog that comes by to read the electricity meter wasn\u2019t technically that easy to build). But they gave us some great inspiration on how an app can connect the analog and digital worlds. <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-4e7b54d6 alignfull\">\n<div class=\"gb-container gb-container-00421820 timeline-wrapper\">\n<div class=\"gb-container gb-container-fd240a60\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-714f95e9 ab-has-animation\">\n\n<div class=\"gb-headline gb-headline-500c2391 gb-headline-text ul-dachzeile\">How it works<\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-d5292ada gb-headline-text gb-headline-2b48a5c0\">With over 70 creative ideas for a user-centered and gamified app prototype<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-df9983cd gb-headline-text\">For this project, we drew on the extensive repertoire of design thinking methods:<\/p>\n\n<\/div>\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-32ada7c9 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3fd79015\">\n<div class=\"gb-grid-column gb-grid-column-534ebed5\"><div class=\"gb-container gb-container-534ebed5\">\n\n<h4 class=\"gb-headline gb-headline-b979c00b gb-headline-text\">User research<\/h4>\n\n\n<div class=\"gb-container gb-container-63acd74a\">\n\n<p class=\"has-regular-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">In <strong>guerrilla interviews<\/strong>, we asked people on the street about their experiences with meter reading to learn about the problems consumers face.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-ab1bf38e ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4dc471aa\">\n<div class=\"gb-grid-column gb-grid-column-e1a0afe0\"><div class=\"gb-container gb-container-e1a0afe0\">\n\n<h4 class=\"gb-headline gb-headline-2ff95e3b gb-headline-text\"><strong>Expert review<\/strong><\/h4>\n\n\n<div class=\"gb-container gb-container-78248d45\">\n\n<p class=\"wp-block-paragraph\">Our UX specialists analyzed E.ON&#8217;s current submission form in a heuristic evaluation.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-c47a0ff8 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d5e1d410\">\n<div class=\"gb-grid-column gb-grid-column-a60c6655\"><div class=\"gb-container gb-container-a60c6655\">\n\n<h4 class=\"gb-headline gb-headline-1e16143d gb-headline-text\">Ideation workshop<\/h4>\n\n\n<div class=\"gb-container gb-container-03d0dc55\">\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">In an internal workshop, we first gathered ideas and solutions within the team.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-a6fb6809 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-725cb468\">\n<div class=\"gb-grid-column gb-grid-column-e591676a\"><div class=\"gb-container gb-container-e591676a\">\n\n<h4 class=\"gb-headline gb-headline-225adbad gb-headline-text\"><strong>Creative focus group<\/strong><\/h4>\n\n\n<div class=\"gb-container gb-container-983f6c03\">\n\n<p class=\"wp-block-paragraph\">Then, together with six participants, we came up with additional solutions.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-701f4197 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-40e109a9\">\n<div class=\"gb-grid-column gb-grid-column-656b86d6\"><div class=\"gb-container gb-container-656b86d6\">\n\n<h4 class=\"gb-headline gb-headline-b55e3585 gb-headline-text\">Prototype design<\/h4>\n\n\n<div class=\"gb-container gb-container-8d349b50\">\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">We turn the best ideas into a clickable app prototype.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-f956df9b alignfull\">\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-b2d18697 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5f8a1dff\">\n<div class=\"gb-grid-column gb-grid-column-28f51cad\"><div class=\"gb-container gb-container-28f51cad\">\n\n<figure class=\"gb-block-image gb-block-image-6fa6e419\"><img decoding=\"async\" class=\"gb-image gb-image-6fa6e419\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/zeichen.svg\" alt=\"\" title=\"sign\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c43b35a9\"><div class=\"gb-container gb-container-c43b35a9\">\n\n<p class=\"has-wpbf-palette-color-3-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"font-size:24px;font-style:normal;font-weight:700\">Our UX consultant got up to speed incredibly quickly on the complex energy utilities market and really immersed herself in the project. This allowed her to point out problems that we hadn\u2019t considered before. This shift in perspective led to many new ideas for solutions.  <\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c5ae0604\"><div class=\"gb-container gb-container-c5ae0604\">\n<div class=\"gb-container gb-container-aa07b5a3\">\n\n<p class=\"has-wpbf-palette-color-3-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"margin-bottom:8px\">Customer<\/p>\n\n\n\n<p class=\"has-wpbf-palette-color-3-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Michael Bengsch<br\/>Senior Business Development Manager<br\/>E.ON<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-59a2f222 alignfull\">\n<div class=\"gb-container gb-container-c40a8bbc\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-d32fbdb4 ab-has-animation\">\n\n<p class=\"gb-headline gb-headline-c87660fb gb-headline-text ul-dachzeile\">Results &#038; benefits<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-cc12923b gb-headline-text gb-headline-2b48a5c0\">From analog to digital<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-5b91a6c7 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5820183a\">\n<div class=\"gb-grid-column gb-grid-column-1602809a\"><div class=\"gb-container gb-container-1602809a\">\n<div class=\"gb-container gb-container-4e597b36\">\n\n<p class=\"wp-block-paragraph\">First, we created wireframes for the new app to enable rapid iteration.<\/p>\n\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-f39e64a2\"><img decoding=\"async\" width=\"600\" height=\"282\" class=\"gb-image gb-image-f39e64a2\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/06\/design-thinking-wireframes.jpg\" alt=\"\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9f63c39f\"><div class=\"gb-container gb-container-9f63c39f\">\n<div class=\"gb-container gb-container-d3466e53\">\n\n<p class=\"wp-block-paragraph\">The result is a clickable app prototype featuring E.ON&#8217;s corporate design.  <\/p>\n\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-16dec710\"><img decoding=\"async\" width=\"1024\" height=\"1024\" class=\"gb-image gb-image-16dec710\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/06\/design-thinking-visuelles-design_iphone8spacegrey_portrait-1024x1024-1.png\" alt=\"\" title=\"design-thinking-visual-design_iphone8-space-gray_portrait-1024x1024\"><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-6f527a75 alignfull\">\n<div class=\"gb-container gb-container-3d5a8ef2\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-3a0e4604 ab-has-animation\">\n\n<p class=\"gb-headline gb-headline-fcbf7bbe gb-headline-text ul-dachzeile\">Our services<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-40f1afb3 gb-headline-text gb-headline-2b48a5c0\">Curious? Here&#8217;s how we can help you <\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-e626e940 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-afa920f9\">\n<div class=\"gb-grid-column gb-grid-column-ed0a7e22\"><div class=\"gb-container gb-container-ed0a7e22\">\n\n<figure class=\"gb-block-image gb-block-image-80e464e6\"><img decoding=\"async\" class=\"gb-image gb-image-80e464e6\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/03\/Group-1000005355.svg\" alt=\"\"><\/figure>\n\n\n<div class=\"gb-container gb-container-08b1ad90\">\n\n<h3 class=\"gb-headline gb-headline-0f4bd1b4 gb-headline-text\"><strong><strong><strong>User research<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We lay the groundwork for your product decisions. Real user feedback to answer your questions\u2014even before you make a decision. <\/p>\n\n\n<div class=\"gb-container gb-container-b36c8c14\">\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/userlutions.com\/en\/safe-product-decisions\/\" data-type=\"link\" data-id=\"\/sichere-produktentscheidungen\/\">Learn more<\/a><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e1adbbc9\"><img decoding=\"async\" class=\"gb-image gb-image-e1adbbc9\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/06\/arrow-right.svg\" alt=\"\" title=\"arrow-right\"><\/figure>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-cec87f04\"><div class=\"gb-container gb-container-cec87f04\">\n\n<figure class=\"gb-block-image gb-block-image-d3815526\"><img decoding=\"async\" class=\"gb-image gb-image-d3815526\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/05\/Frame-250-13.svg\" alt=\"\" title=\"Frame 250 (13)\"><\/figure>\n\n\n<div class=\"gb-container gb-container-389c1cb1\">\n\n<h3 class=\"gb-headline gb-headline-a44febcf gb-headline-text\"><strong><strong><strong>UX design<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We develop digital products that delight your users while keeping your business goals in mind.<\/p>\n\n\n<div class=\"gb-container gb-container-b545a438\">\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/userlutions.com\/en\/ux-design\/\" data-type=\"link\" data-id=\"\/ux-design\/\">Learn more<\/a><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-80cbcd9f\"><img decoding=\"async\" class=\"gb-image gb-image-80cbcd9f\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/06\/arrow-right.svg\" alt=\"\" title=\"arrow-right\"><\/figure>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-dcdbaab3\"><div class=\"gb-container gb-container-dcdbaab3\">\n\n<figure class=\"gb-block-image gb-block-image-606e10c1\"><img decoding=\"async\" class=\"gb-image gb-image-606e10c1\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/03\/Group-1000005353.svg\" alt=\"\"><\/figure>\n\n\n<div class=\"gb-container gb-container-5bea9f95\">\n\n<h3 class=\"gb-headline gb-headline-8ab04dc6 gb-headline-text\"><strong><strong><strong>Quantitative survey<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We provide you with facts and figures about your users and their experience, thereby establishing benchmarks.<\/p>\n\n\n<div class=\"gb-container gb-container-83e0cc4f\">\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/userlutions.com\/leistungen\/online-umfrage\/\" data-type=\"link\" data-id=\"https:\/\/userlutions.com\/leistungen\/online-umfrage\/\">Learn more<\/a><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d14875f5\"><img decoding=\"async\" class=\"gb-image gb-image-d14875f5\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/06\/arrow-right.svg\" alt=\"\" title=\"arrow-right\"><\/figure>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-77633c0d alignfull\" id=\"kontakt\">\n<div class=\"gb-container gb-container-20c03eb4\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-e13b45b1 ab-has-animation\">\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"font-size:30px;font-style:normal;font-weight:700;line-height:1.2\"><strong>Where do you want to start? Let&#8217;s talk\u2014no strings attached. <\/strong><\/p>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-grid-wrapper gb-grid-wrapper-9a65542c ab-has-animation\">\n<div class=\"gb-grid-column gb-grid-column-4779f225\"><div class=\"gb-container gb-container-4779f225\">\n\n<figure class=\"gb-block-image gb-block-image-0fc43ffe\"><img decoding=\"async\" width=\"326\" height=\"326\" class=\"gb-image gb-image-0fc43ffe\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/bb.jpg\" alt=\"\" title=\"bb\"><\/figure>\n\n\n<div class=\"gb-container gb-container-797f46de\">\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\"><strong>Birgit B\u00e4rnreuther<\/strong> <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Head of Consulting<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\"><strong>+49 30 \/ 544 870 24<\/strong><br\/>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-628d5f6d\"><div class=\"gb-container gb-container-628d5f6d\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4857aabf\">\n<div class=\"gb-grid-column gb-grid-column-5d08dfcf\"><div class=\"gb-container gb-container-5d08dfcf\">\n\n<figure class=\"gb-block-image gb-block-image-efbff035\"><img decoding=\"async\" width=\"326\" height=\"326\" class=\"gb-image gb-image-efbff035\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/bb.jpg\" alt=\"\" title=\"bb\"><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a7a79010\"><div class=\"gb-container gb-container-a7a79010\">\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\"><strong>Birgit B\u00e4rnreuther<\/strong>, Head of Consulting at <br\/><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\"><strong>+49 30 \/ 544 870 24<\/strong><br\/>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-73476882\"><div class=\"gb-container gb-container-73476882\">\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({\n    portalId: \"7848520\",\n    formId: \"5a9319f6-cfa9-4d2f-9734-323cf8f1e0bd\",\n    region: \"na1\"\n  });\n<\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Design Thinking and Gamification How we reinvented electricity meter reading for E.ON The challenge Radical simplification of the electricity meter reading process Ideation With over 70 creative ideas for a user-centered and gamified app prototype How it works With over 70 creative ideas for a user-centered and gamified app prototype For this project, we drew [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":26356,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26479","page","type-page","status-publish","hentry","wpbf-post"],"_links":{"self":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages\/26479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/comments?post=26479"}],"version-history":[{"count":2,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages\/26479\/revisions"}],"predecessor-version":[{"id":26481,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages\/26479\/revisions\/26481"}],"up":[{"embeddable":true,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages\/26356"}],"wp:attachment":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/media?parent=26479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}