{"id":26467,"date":"2026-05-11T15:19:36","date_gmt":"2026-05-11T13:19:36","guid":{"rendered":"https:\/\/userlutions.com\/case-studies\/ccep-ux-design\/"},"modified":"2026-09-28T15:28:21","modified_gmt":"2026-09-28T13:28:21","slug":"ccep-ux-design","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/case-studies\/ccep-ux-design\/","title":{"rendered":"Case Study: Coca-Cola Europacific Partners"},"content":{"rendered":"
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On the Coke side of life \u2013 since 2017<\/div>\n\n\n\n

Thinking Big & Small: UX Design for 13 Countries<\/h1>\n\n<\/div>\n<\/div>\n<\/div>
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UX Services<\/h2>\n\n<\/div><\/div>\n\n
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Wireframing<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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UI design<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Prototyping<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Agile<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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UX design<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Consulting<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Interface<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Revenue target<\/div>\n\n\n\n
1 billion euros<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Satisfied customers<\/div>\n\n\n\n
92 %<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Countries<\/div>\n\n\n\n
13<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n
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Wireframes<\/div>\n\n\n\n
400+<\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>
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Our project is constantly receiving the highest praise from international management.<\/p>\n\n<\/div><\/div>\n\n

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Customer<\/p>\n\n\n\n

Michael N\u00fcnkeIT Project Manager, ApplicationCoca-Cola Europacific Partners<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>

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Project Objective<\/div>\n\n\n\n

Local and international: phased rollout in 13 countries<\/h2>\n\n<\/div>\n\n
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Since 2017, we have been designing and optimizing the international B2B e-commerce platform<\/strong><\/p>\n\n\n\n

International UX & UI Design<\/strong>Since the platform\u2019s launch in Spain, the portal has been gradually expanded and adapted to meet the requirements of other countries. We discuss the specific needs with the relevant contacts in each country and Coca-Cola\u2019s product team. <\/p>\n\n\n\n

Close Integration with the Product Team<\/strong>Constant communication with Coca-Cola\u2019s developers ensures that UX management integrates seamlessly into agile Scrum processes and sprints. For example, we participate in the weekly review and refinement meetings, where the requirements for each country are discussed. <\/p>\n\n<\/div><\/div>\n\n

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Redesign<\/div>\n\n\n\n
Beverage orders on the fly<\/div>\n\n<\/div>\n\n\n
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Project timeline<\/div>\n\n\n\n

From the overall platform concept to fine tuning<\/h2>\n\n\n\n

Our path toward a unified, Europe-wide B2B e-commerce platform for beverage orders<\/p>\n\n<\/div>\n\n

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Pitch<\/h4>\n\n\n
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We stand out thanks to our international experience in B2B and e-commerce design.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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4-year product vision<\/strong><\/h4>\n\n\n
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The comprehensive product vision for the next four years was developed for Big Picture.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Initial rollouts<\/h4>\n\n\n
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To obtain genuine market information early on, the countries with the least stringent requirements are the first to launch.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Localization<\/strong><\/h4>\n\n\n
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Step by step toward more complex local adaptations of the national platforms.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Fine-tuning<\/h4>\n\n\n
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The existing use cases will be fine-tuned in stages.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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Results & benefits<\/p>\n\n\n\n

B2B design for a strong conversion rate<\/h2>\n\n<\/div>\n\n
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Close collaboration with the development, product and marketing teams<\/p>\n\n\n

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Brainstorming, hypotheses<\/strong> and 30-second scribbles help us to approach the topic freely and to question the value for the user in detail.<\/p>\n\n<\/div>\n\n\n

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We use wireframes<\/strong> to sketch the best ideas and use them to quickly validate the respective feasibility and technical effort.<\/p>\n\n<\/div>\n\n\n

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Our high fidelity prototypes<\/strong> represent the result realistically and are tested with real users \u2013 before a feature goes into development.<\/p>\n\n<\/div>\n\n\n

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Where do you want to start? Let’s talk\u2014no strings attached. <\/strong><\/p>\n\n<\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong> <\/p>\n\n\n\n

Head of Consulting<\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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Birgit B\u00e4rnreuther<\/strong>, Head of Consulting at <\/p>\n\n\n\n

+49 30 \/ 544 870 24<\/strong>(Mon\u2013Fri, 9 a.m.\u20136 p.m.)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n

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