{"id":26297,"date":"2026-07-14T14:48:25","date_gmt":"2026-07-14T12:48:25","guid":{"rendered":"https:\/\/userlutions.com\/labortests-eye-tracking\/"},"modified":"2026-09-25T11:17:17","modified_gmt":"2026-09-25T09:17:17","slug":"labortests-eye-tracking","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/labortests-eye-tracking\/","title":{"rendered":"Landing Page: Lab Tests &#038; Eye Tracking"},"content":{"rendered":"<div class=\"gb-container gb-container-85a35c7d alignfull\">\n<div class=\"gb-container gb-container-98a7a2e8\">\n<div class=\"gb-container gb-container-a35df032\">\n\n<h1 class=\"gb-headline gb-headline-8f63fd97 gb-headline-text gb-headline-c72d6eb6\">UX lab &amp; eye tracking<\/h1>\n\n\n<div class=\"gb-container gb-container-d30cb40b\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">Watch your users at work: in our Berlin UX lab, in real-world settings, at events, or remotely<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-37f7f6db\">\n\n<a class=\"gb-button gb-button-3a301ba6 gb-button-text primary-button-main\" href=\"#kontakt\">Let&#8217;s talk!<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-daf56402 alignfull\">\n<div class=\"gb-container gb-container-eebf977f\">\n<div class=\"gb-container gb-container-4925627d\">\n\n<div class=\"gb-headline gb-headline-a8e4c3b7 gb-headline-text ul-dachzeile\">Use Cases<\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-7b4bbce6 gb-headline-text gb-headline-2b48a5c0\">Flexible test setup and the ability to watch the test subjects live<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-9e3e29d7 ab-has-animation\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">In our usability lab, we create realistic testing scenarios\u2014almost like being in your own living room. Watch testers from your target audience use your product while they think aloud. That said, we can also replicate most of these testing scenarios <strong>remotely<\/strong>.  <\/p>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-179a77b2 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-fb76dc83\">\n<div class=\"gb-grid-column gb-grid-column-8a5115cd\"><div class=\"gb-container gb-container-8a5115cd\">\n<div class=\"gb-container gb-container-0ee50336\">\n\n<figure class=\"gb-block-image gb-block-image-5e5506dc\"><img decoding=\"async\" class=\"gb-image gb-image-5e5506dc\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/05\/Frame-250-5.svg\" alt=\"\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-02383009\">\n\n<p class=\"gb-headline gb-headline-57a0f136 gb-headline-text\"><strong>Testing early prototypes<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-132d0779 gb-headline-text\">Products that are very raw and unfinished should not be tested without a moderator who can guide the participants if necessary. This is where the laboratory setting has an advantage. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-25dffd52\"><div class=\"gb-container gb-container-25dffd52\">\n<div class=\"gb-container gb-container-f8c5b846\">\n\n<figure class=\"gb-block-image gb-block-image-a8bf9832\"><img decoding=\"async\" class=\"gb-image gb-image-a8bf9832\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Frame-252-3.svg\" alt=\"\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-014c72c8\">\n\n<p class=\"gb-headline gb-headline-4196516f gb-headline-text\"><strong><strong>Testing physical products<\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-a18acada gb-headline-text\">If the test object is not available in digital form, the usability tests are conducted in the lab or directly in the field\u2014depending on the product and use case.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1485e9ea\"><div class=\"gb-container gb-container-1485e9ea\">\n<div class=\"gb-container gb-container-d003a6d1\">\n\n<figure class=\"gb-block-image gb-block-image-ab58f90b\"><img decoding=\"async\" class=\"gb-image gb-image-ab58f90b\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Frame-252-4.svg\" alt=\"\" title=\"Frame 252 (4)\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-5c8f3277\">\n\n<p class=\"gb-headline gb-headline-d2bad11d gb-headline-text\"><strong><strong>Testing sensitive information<\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-83d56fab gb-headline-text\">To be on the safe side, highly confidential prototypes can be tested in the lab. This prevents test subjects from taking screenshots or recording the product. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86ac6cda\"><div class=\"gb-container gb-container-86ac6cda\">\n<div class=\"gb-container gb-container-2e9881f3\">\n\n<figure class=\"gb-block-image gb-block-image-7e1e1dd2\"><img decoding=\"async\" class=\"gb-image gb-image-7e1e1dd2\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Frame-252-5.svg\" alt=\"\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-b96f523f\">\n\n<p class=\"gb-headline gb-headline-19a85021 gb-headline-text\"><strong><strong>Testing complex products<\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-477d6ad3 gb-headline-text\">Does your product require training or a learning curve? Here, too, the usability lab is superior to remote testing. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-efb8fd69\"><div class=\"gb-container gb-container-efb8fd69\">\n<div class=\"gb-container gb-container-5213e785\">\n\n<figure class=\"gb-block-image gb-block-image-d3658269\"><img decoding=\"async\" class=\"gb-image gb-image-d3658269\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Frame-252-6.svg\" alt=\"\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-e4914898\">\n\n<p class=\"gb-headline gb-headline-724c349d gb-headline-text\"><strong><strong>Using eye tracking<\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-ed7a6e07 gb-headline-text\">In the lab, eye movements can be recorded while the product is being used.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-12856e44\"><div class=\"gb-container gb-container-12856e44\">\n<div class=\"gb-container gb-container-08fe41c8\">\n\n<figure class=\"gb-block-image gb-block-image-3b44395a\"><img decoding=\"async\" class=\"gb-image gb-image-3b44395a\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Frame-252-7.svg\" alt=\"\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-9cb8e49f\">\n\n<p class=\"gb-headline gb-headline-14693ad4 gb-headline-text\"><strong><strong>Combined with interviews<\/strong><\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-aabf9882 gb-headline-text\">If you have a lot of basic comprehension questions for your target audience, you can combine tests and interviews.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-cb9e00b3\">\n\n<a class=\"gb-button gb-button-4d4538ac gb-button-text primary-button-main\" href=\"https:\/\/userlutions.com\/digitale-barrierefreiheit-website-check\/\">Let&#8217;s talk!<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-460d4834 alignfull\">\n<div class=\"gb-container gb-container-7b97af45\">\n<div data-scroll-class=\"fadeInUp\" style=\"animation-duration:1s\" class=\"gb-container gb-container-9cfe4270 ab-has-animation\">\n\n<p class=\"gb-headline gb-headline-460402be gb-headline-text ul-dachzeile\">Setting<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-44457ffb gb-headline-text gb-headline-2b48a5c0\">UX testing in the lab vs. UX testing in the field<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-aa1824d0 ab-has-animation\">\n\n<p class=\"has-text-align-left wp-block-paragraph\">Experienced UX specialists facilitate both lab and field studies to ensure that everything runs smoothly. Have your target audience test even complex software and tools, such as photo book design software or tax return tools. Usability tests can be conducted at any stage of development, even when there is still a significant need for explanation\u2014for example, with paper prototypes.  <\/p>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-8feabb64 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-7c391c00\">\n<div class=\"gb-grid-column gb-grid-column-17830f04\"><div class=\"gb-container gb-container-17830f04\">\n\n<figure class=\"gb-block-image gb-block-image-15330998\"><img decoding=\"async\" class=\"gb-image gb-image-15330998\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Frame-178-7.svg\" alt=\"\"\/><\/figure>\n\n\n<div class=\"gb-container gb-container-90def2ae\">\n\n<h3 class=\"gb-headline gb-headline-a75a73b1 gb-headline-text\"><strong><strong><strong>Laboratory UX tests<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Join us as an observer and witness your target audience&#8217;s genuine reactions.<\/li>\n\n\n\n<li>Combine lab tests with eye-tracking and\/or user research to gain even deeper insights into your users&#8217; behavior and thoughts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-09945044\"><div class=\"gb-container gb-container-09945044\">\n\n<figure class=\"gb-block-image gb-block-image-c0d74eed\"><img decoding=\"async\" class=\"gb-image gb-image-c0d74eed\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Frame-178-8.svg\" alt=\"\" title=\"Frame 178 (8)\"\/><\/figure>\n\n\n<div class=\"gb-container gb-container-5b418a50\">\n\n<h3 class=\"gb-headline gb-headline-31e35676 gb-headline-text\"><strong><strong>Field studies<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The tests take place in the natural usage environment, in the spirit of contextual inquiry.<\/li>\n\n\n\n<li>Internal, non-public applications can also be tested, such as software used by government agencies, intranets, and service terminals.<\/li>\n\n\n\n<li>Tests applications in specific usage contexts (at home, on the go, at work, etc.), such as voice user interfaces in one\u2019s own home, navigation devices inside a car, and industrial software directly on the production line.<\/li>\n\n\n\n<li>Field studies are also suitable for requirements engineering.<\/li>\n<\/ul>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-d7dd0692 light-back alignfull\" id=\"vorteile\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-73c77edb ab-has-animation\">\n\n<h2 class=\"gb-headline gb-headline-654f3f9a gb-headline-text gb-headline-2b48a5c0\">What are the benefits of UX research?<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-678b2014 ab-has-animation\">\n<div class=\"gb-container gb-container-e3fee160 gb-tabs\" data-opened-tab=\"1\">\n<div class=\"gb-container gb-container-bd25ff67 custom-tabs gb-tabs__buttons\">\n\n<button class=\"gb-button gb-button-59e8fcbf gb-button-text gb-tabs__button gb-block-is-current group-tab-button\" id=\"gb-tab-button-59e8fcbf\">In-depth insights<\/button>\n\n\n\n<button class=\"gb-button gb-button-1f759506 gb-button-text gb-tabs__button group-tab-button\" id=\"gb-tab-button-1f759506\">Watch it live<\/button>\n\n\n\n<button class=\"gb-button gb-button-b5e6c8aa gb-button-text gb-tabs__button group-tab-button\" id=\"gb-tab-button-b5e6c8aa\">Recommendations<\/button>\n\n<\/div>\n\n<div class=\"gb-container gb-container-9121345a gb-tabs__items\">\n<div class=\"gb-container gb-container-a934a3f6 gb-tabs__item gb-tabs__item-open\" id=\"gb-tab-item-a934a3f6\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-cd53cc86\">\n<div class=\"gb-grid-column gb-grid-column-c899ce24\"><div class=\"gb-container gb-container-c899ce24\">\n\n<figure class=\"gb-block-image gb-block-image-b48d8961\"><img decoding=\"async\" class=\"gb-image gb-image-b48d8961\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/12\/Frame-324-2.svg\" alt=\"\" title=\"Frame 324 (2)\"\/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-60da3b7c\"><div class=\"gb-container gb-container-60da3b7c\">\n\n<p class=\"wp-block-paragraph\">Even highly complex products can be thoroughly tested in the lab. You\u2019ll gain valuable insights into usability and communication issues\u2014and into how your users actually interact with your product. <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-3aa58826 gb-tabs__item\" id=\"gb-tab-item-3aa58826\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-6b79d3b7\">\n<div class=\"gb-grid-column gb-grid-column-589f2b9b\"><div class=\"gb-container gb-container-589f2b9b\">\n\n<figure class=\"gb-block-image gb-block-image-ce8bbdb3\"><img decoding=\"async\" class=\"gb-image gb-image-ce8bbdb3\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/Frame-324.svg\" alt=\"\" title=\"Frame 324\"\/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ec459d43\"><div class=\"gb-container gb-container-ec459d43\">\n\n<p class=\"wp-block-paragraph\">Via video streaming, you can watch the tests from a separate room, discuss the results immediately with your team, and ask follow-up questions as needed. Our lab is centrally located in the heart of Berlin and welcomes you with a cozy, living-room atmosphere. <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-336a7ac4 gb-tabs__item\" id=\"gb-tab-item-336a7ac4\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-895330be\">\n<div class=\"gb-grid-column gb-grid-column-95011721\"><div class=\"gb-container gb-container-95011721\">\n\n<figure class=\"gb-block-image gb-block-image-005736ae\"><img decoding=\"async\" class=\"gb-image gb-image-005736ae\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/12\/Frame-324-1.svg\" alt=\"\" title=\"Frame 324 (1)\"\/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-3197ba61\"><div class=\"gb-container gb-container-3197ba61\">\n\n<p class=\"wp-block-paragraph\">Our UX specialists provide concrete feedback on usability issues and show you how to resolve them. We summarize all findings and optimization recommendations in a detailed presentation of results at the end. <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-59a2f222 alignfull\">\n<div class=\"gb-container gb-container-c40a8bbc\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-8eff1931 ab-has-animation\">\n\n<div class=\"gb-headline gb-headline-575c1f48 gb-headline-text ul-dachzeile\">A great use of lab tests<\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-cc12923b gb-headline-text gb-headline-2b48a5c0\">User Feedback Days<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-5b91a6c7 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5820183a\">\n<div class=\"gb-grid-column gb-grid-column-c7d4d570\"><div class=\"gb-container gb-container-c7d4d570\">\n\n<figure class=\"gb-block-image gb-block-image-5f713070\"><img decoding=\"async\" class=\"gb-image gb-image-5f713070\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/11\/Frame-251.svg\" alt=\"\" title=\"Frame 251\"\/><\/figure>\n\n\n\n<h3 class=\"gb-headline gb-headline-92bc29f1 gb-headline-text ul-h3\">Why?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">User Feedback Days are a one-day version of the traditional lab usability test. They provide quick, early, and regular feedback on a product\u2014such as a prototype\u2014and can therefore be conducted as part of a design sprint, for example. <\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-bd45e92c\"><div class=\"gb-container gb-container-bd45e92c\">\n\n<figure class=\"gb-block-image gb-block-image-666d2b18\"><img decoding=\"async\" class=\"gb-image gb-image-666d2b18\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/11\/Frame-177.svg\" alt=\"\" title=\"Frame 177\"\/><\/figure>\n\n\n\n<h3 class=\"gb-headline gb-headline-0661bb53 gb-headline-text ul-h3\">What?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For User Feedback Days, participants are recruited in advance for specific days so that they can be optimally integrated into the development cycle. The development team and, if applicable, other stakeholders observe approximately 5\u20138 test sessions live and evaluate them during or immediately afterward together with a moderator experienced in UX (e.g., using affinity diagramming) in order to identify opportunities for optimization right away. <\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b456c395\"><div class=\"gb-container gb-container-b456c395\">\n\n<figure class=\"gb-block-image gb-block-image-41abb7dc\"><img decoding=\"async\" class=\"gb-image gb-image-41abb7dc\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/11\/Frame-174.svg\" alt=\"\" title=\"Frame 174\"\/><\/figure>\n\n\n\n<h3 class=\"gb-headline gb-headline-00d39222 gb-headline-text ul-h3\">Benefits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Since everyone involved watches and listens to the tests and collaborates to generate insights, there is no need to document the tests.<\/li>\n\n\n\n<li>All participants will gain a shared understanding of user experience, which will facilitate communication within the organization.<\/li>\n\n\n\n<li>Like traditional lab-based usability tests, User Feedback Days are particularly well-suited for very early stages of development.<\/li>\n\n\n\n<li>The implementation and joint analysis can be completed within a single day.<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-bc2e7e69\">\n\n<a class=\"gb-button gb-button-618166c3 gb-button-text primary-button-main\" href=\"#kontakt\">Contact us<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-e4e088a8 alignfull\">\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-e1276bb6 ab-has-animation\">\n<div class=\"gb-container gb-container-b85a2099\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c5c7bd12\">\n<div class=\"gb-grid-column gb-grid-column-346b40bc\"><div class=\"gb-container gb-container-346b40bc\">\n\n<div class=\"gb-headline gb-headline-36161349 gb-headline-text gb-headline-169c2cce\">Another great use of lab tests<\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-c03fd3c4 gb-headline-text gb-headline-2b48a5c0\">Laboratory tests using eye tracking<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why?  <\/strong>Eye tracking lets you know whether key information catches the user&#8217;s eye or whether something is being overlooked. Eye tracking is therefore particularly useful for optimizing landing pages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What?  <\/strong>Eye-tracking records users&#8217; gaze behavior while they are using the website or app. The sequence of eye movements, the duration of gaze, and the frequency of fixations on specific areas are displayed in various graphs (see right). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Insight into your users&#8217; unconscious perceptual processes<\/li>\n\n\n\n<li>Optimisation recommendations from UX Specialists<\/li>\n\n\n\n<li>Graphically rendered visualizations of product usage<\/li>\n\n\n\n<li>Insights into how to optimize your design so that important information is visible<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ae3862e8\"><div class=\"gb-container gb-container-ae3862e8\">\n\n<figure class=\"gb-block-image gb-block-image-aa146e34\"><img decoding=\"async\" width=\"931\" height=\"506\" class=\"gb-image gb-image-aa146e34\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/07\/Eye-Tracking-Bosch.jpg\" alt=\"\" title=\"Eye Tracking - Bosch\"\/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-1630c627 alignfull\">\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-c85c7702 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5aea16c1\">\n<div class=\"gb-grid-column gb-grid-column-e0d54129\"><div class=\"gb-container gb-container-e0d54129\">\n\n<figure class=\"gb-block-image gb-block-image-a06873a8\"><img decoding=\"async\" class=\"gb-image gb-image-a06873a8\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/zeichen2.svg\" alt=\"\" title=\"zeichen2\"\/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-602d1f7a\"><div class=\"gb-container gb-container-602d1f7a\">\n\n<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#333333;font-size:24px;font-style:normal;font-weight:700\">By <strong>combining remote and lab tests with eye-tracking<\/strong>, we were able to identify the areas that needed optimization to increase the conversion rate. We found Userlutions to be <strong>highly competent in their consulting services and flexible and reliable in their implementation<\/strong>. <\/p>\n\n\n<div class=\"gb-container gb-container-b0cebe81\">\n\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#333333\"><a href=\"https:\/\/userlutions.com\/referenzen\/case-studies\/eye-tracking-bosch\/\" data-type=\"link\" data-id=\"https:\/\/userlutions.com\/referenzen\/case-studies\/eye-tracking-bosch\/\">Learn more<\/a><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2fae584c\"><img decoding=\"async\" class=\"gb-image gb-image-2fae584c\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/09\/nav_item-icon-4.svg\" alt=\"\" title=\"nav_item-icon (4)\"\/><\/figure>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-17eda722\"><div class=\"gb-container gb-container-17eda722\">\n<div class=\"gb-container gb-container-1ac29269\">\n\n<p class=\"has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#333333\"><strong>Customer<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#333333\">Marie Nogueda, Senior Product Manager,<br>BOSCH Thermotechnik<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-b78f8c89\">\n\n<p class=\"has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"color:#333333\"><strong>Results<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"color:#333333\">Understanding target audiences<br>Optimisation recommendations<br>Increasing conversion rates<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-5bc1f09a alignfull\">\n<div class=\"gb-container gb-container-3d8f50d7\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-394cff64 ab-has-animation\">\n\n<p class=\"gb-headline gb-headline-c87660fb gb-headline-text ul-dachzeile\">Our approach<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-faf481dd gb-headline-text gb-headline-2b48a5c0\">Userlutions is&#8230;<\/h2>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-container gb-container-cebe2b08 ab-has-animation\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-dd25226c\">\n<div class=\"gb-grid-column gb-grid-column-1602809a\"><div class=\"gb-container gb-container-1602809a\">\n\n<figure class=\"gb-block-image gb-block-image-f39e64a2\"><img decoding=\"async\" class=\"gb-image gb-image-f39e64a2\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/03\/Group-1000005357.svg\" alt=\"\"\/><\/figure>\n\n\n<div class=\"gb-container gb-container-4e597b36\">\n\n<h3 class=\"gb-headline gb-headline-a44febcf gb-headline-text\"><strong><strong><strong>UX lab owners<\/strong><\/strong><\/strong>:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In our UX facility, we have everything we need for lab testing. For example, we&#8217;ve already tested washing machines and heating modules there. <\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-dcdbaab3\"><div class=\"gb-container gb-container-dcdbaab3\">\n\n<figure class=\"gb-block-image gb-block-image-606e10c1\"><img decoding=\"async\" class=\"gb-image gb-image-606e10c1\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2026\/05\/Frame-250-9.svg\" alt=\"\" title=\"Frame 250 (9)\"\/><\/figure>\n\n\n<div class=\"gb-container gb-container-5bea9f95\">\n\n<h3 class=\"gb-headline gb-headline-8ab04dc6 gb-headline-text\"><strong><strong><strong>UX testing experts<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ve conducted thousands of UX tests and know exactly what matters when it comes to preparing for and conducting them.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9f63c39f\"><div class=\"gb-container gb-container-9f63c39f\">\n\n<figure class=\"gb-block-image gb-block-image-16dec710\"><img decoding=\"async\" class=\"gb-image gb-image-16dec710\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/12\/Frame-324-1.svg\" alt=\"\" title=\"Frame 324 (1)\"\/><\/figure>\n\n\n<div class=\"gb-container gb-container-d3466e53\">\n\n<h3 class=\"gb-headline gb-headline-0f4bd1b4 gb-headline-text\"><strong>Experienced from thousands of projects<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2011, we have been serving clients from a wide variety of industries and with a diverse range of products in both the B2C and B2B sectors, including Coca-Cola, Bosch, Adobe, HanseMerkur, Cond\u00e9 Nast, Check24, BMW, and many others.  <\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-77633c0d alignfull\" id=\"kontakt\">\n<div class=\"gb-container gb-container-20c03eb4\">\n<div data-scroll-class=\"fadeInUp\" class=\"gb-container gb-container-e13b45b1 ab-has-animation\">\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"font-size:30px;font-style:normal;font-weight:700;line-height:1.2\"><strong>What do you want to start with? Let&#8217;s talk! <\/strong><\/p>\n\n<\/div>\n\n<div data-scroll-class=\"fadeIn\" style=\"animation-duration:2s\" class=\"gb-grid-wrapper gb-grid-wrapper-9a65542c ab-has-animation\">\n<div class=\"gb-grid-column gb-grid-column-4779f225\"><div class=\"gb-container gb-container-4779f225\">\n\n<figure class=\"gb-block-image gb-block-image-0fc43ffe\"><img decoding=\"async\" width=\"326\" height=\"326\" class=\"gb-image gb-image-0fc43ffe\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/bb.jpg\" alt=\"\" title=\"bb\"\/><\/figure>\n\n\n<div class=\"gb-container gb-container-797f46de\">\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\"><strong>Birgit B\u00e4rnreuther<\/strong> <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\">Head of Consulting<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-10 wp-block-paragraph\"><strong>+49 30 \/ 544 870 24<\/strong><br>(Mon to Fri from 9 a.m. to 6 p.m.)<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-628d5f6d\"><div class=\"gb-container gb-container-628d5f6d\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4857aabf\">\n<div class=\"gb-grid-column gb-grid-column-5d08dfcf\"><div class=\"gb-container gb-container-5d08dfcf\">\n\n<figure class=\"gb-block-image gb-block-image-efbff035\"><img decoding=\"async\" width=\"326\" height=\"326\" class=\"gb-image gb-image-efbff035\" src=\"https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/bb.jpg\" alt=\"\" title=\"bb\"\/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a7a79010\"><div class=\"gb-container gb-container-a7a79010\">\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\"><strong>Birgit B\u00e4rnreuther<\/strong> <br>Head of Consulting<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\"><strong>+49 30 \/ 544 870 24<\/strong><br>(Mon to Fri from 9 a.m. to 6 p.m.)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-73476882\"><div class=\"gb-container gb-container-73476882\">\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"7848520\",\n    formId: \"0cdabeb5-e7ba-4e8d-8286-37f89dacbd8d\",\n    region: \"na1\"\n  });\n<\/script>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>UX lab &amp; eye tracking Watch your users at work: in our Berlin UX lab, in real-world settings, at events, or remotely Use Cases Flexible test setup and the ability to watch the test subjects live In our usability lab, we create realistic testing scenarios\u2014almost like being in your own living room. Watch testers from [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26297","page","type-page","status-publish","hentry","wpbf-post"],"_links":{"self":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages\/26297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/comments?post=26297"}],"version-history":[{"count":3,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages\/26297\/revisions"}],"predecessor-version":[{"id":26300,"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/pages\/26297\/revisions\/26300"}],"wp:attachment":[{"href":"https:\/\/userlutions.com\/en\/wp-json\/wp\/v2\/media?parent=26297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}