{"id":22578,"date":"2026-02-19T16:40:23","date_gmt":"2026-02-19T15:40:23","guid":{"rendered":"https:\/\/userlutions.com\/ux-and-design\/gamification\/"},"modified":"2026-02-19T16:40:27","modified_gmt":"2026-02-19T15:40:27","slug":"gamification","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/ux-and-design\/gamification\/","title":{"rendered":"Gamification"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”white-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Gamification<\/h1>\n

Understanding behaviour. Shaping motivation. Increasing engagement. <\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.19.4″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”So profitieren ” _builder_version=”4.19.4″ header_2_font_size=”24px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

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When motivation is not a coincidence but design.<\/h2>\n

Gamification is more than points and badges. Used correctly, it makes complex topics tangible, activates intrinsic motivation and creates experiences that stay in mind. <\/p>\n

We develop gamification concepts that do not manipulate but empower. Concepts that users take seriously and that measurably contribute to understanding knowledge, accepting processes and using products more intensively. <\/p>\n

With user research, we create an understanding of the pains and needs of your target groups and develop the right gamification solutions with the help of creative methods.<\/p>\n

Let’s find out together how gamification can be used sensibly for your project.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text admin_label=”Jetzt anfragen” module_class=”first-column” _builder_version=”4.19.4″ custom_margin=”|auto||auto|false|false” custom_padding=”20px||||false|false” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

Contact us<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/10\/webDSC_5227.jpg” alt=”Unmoderated interviews take place asynchronously, so there is no moderator.” title_text=”Unmoderated interviews” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”section” module_class=”method-section” _builder_version=”4.19.4″ background_color=”#b2efd4″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” width_unit=”off” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2022\/05\/Pfad-1158@2x.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”black-text” _builder_version=”4.19.4″ text_text_color=”#333333″ text_font_size=”24px” custom_css_main_element=”color: #333333;” global_colors_info=”{}”]<\/p>\n

Our UX consultant familiarized herself with our complex market incredibly quickly and really empathized with the project<\/strong>. So she was able to show us problems that we have not seen before. The change of perspective brought many new ideas for solutions<\/strong> that we would not have thought of ourselves. <\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]<\/p>\n

Michael Bengsch
Senior Business Development Manager, E.ON<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2022\/05\/Pfad-1158@2x.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Warum” _builder_version=”4.19.4″ _module_preset=”default” header_2_font_size=”24px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Benefits<\/strong><\/h3>\n

When does gamification make sense?<\/h2>\n

Gamification is a powerful tool when it is used in a targeted and value-adding way. It is not the “game” that matters. The goal is what matters. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2026\/02\/Group-52.png” title_text=”Group 52″ align=”center” _builder_version=”4.19.4″ _module_preset=”default” width=”50%” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Strategisch vs. operativ<\/strong><\/h3>\n

Was ist ein UX-Interim?<\/strong><\/h2>\n

Interim bedeutet externe Unterst\u00fctzung, die f\u00fcr einen begrenzten Zeitraum ins Unternehmen geholt wird und ihre UX-Expertise dort einbringt, wo sie gebraucht wird. Im Idealfall hinterl\u00e4sst ein UX-Interim das Team gest\u00e4rkt, besser strukturiert und mit mehr Know-how.[\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]Initiating behavioural change<\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/08\/icon-roi-diamant.png” title_text=”Icon ROI Diamond” align=”center” _builder_version=”4.19.4″ _module_preset=”default” width=”50%” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Increasing engagement and usage<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/08\/icon-komplementaer-puzzle.png” title_text=”Icon Complement Puzzle” align=”center” _builder_version=”4.19.4″ _module_preset=”default” width=”50%” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Making complex content easier to understand<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2026\/02\/Group-48-6.png” title_text=”Group 48 (6)” align=”center” _builder_version=”4.19.4″ _module_preset=”default” width=”50%” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Activating innovation processes<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/08\/icon-kpi-schluessel.png” title_text=”Icon KPI Key” align=”center” _builder_version=”4.19.4″ _module_preset=”default” width=”50%” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Accompanying learning or transformation processes<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Warum” _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” custom_padding=”30px||||false|false” global_colors_info=”{}”]<\/p>\n

Together with you, we will check whether gamification is the right method or whether a different approach would make more sense. Because we don’t provide trend solutions, but well-founded recommendations. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Jetzt anfragen” module_class=”first-column” _builder_version=”4.19.4″ custom_margin=”|auto||auto|false|false” custom_padding=”20px||||false|false” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

Contact us<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section extra-bottom” _builder_version=”4.19.4″ background_color=”#ceede6″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2019\/11\/Glamour-Screenshots.png” alt=”In unmoderated interviews, the questions are asked in writing and the subjects answer orally” title_text=”Glamour Screenshots” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ width=”80%” max_width=”80%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Case-Study” _builder_version=”4.19.4″ header_2_font_size=”24px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Case Study: Diary Study for GLAMOUR<\/strong><\/h3>\n

Improve long-term engagement with gamification<\/h2>\n

In this diary study, the goal was clear:
Participants should remain active in Glamour’s loyalty program for a longer period of time.<\/p>\n

In the study, we identified the problems that users had with the program, but also the aspects that were already working well. For example, we were able to add gamification elements that ensure that users stay on the ball as permanently as possible. <\/p>\n

[\/et_pb_text][et_pb_text module_class=”secondary” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n

Read the case study<\/a><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”method-section process” _builder_version=”4.19.4″ background_color=”#ffffff” custom_padding=”100px|0px|100px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” width_unit=”off” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Use Cases” _builder_version=”4.19.4″ _module_preset=”default” header_2_font_size=”24px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Our approach: strategic and human-centered<\/h3>\n

Gamification only works if it is based on real needs. That’s why we combine game mechanics with user research, psychology and UX design. <\/p>\n

<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ column_padding_mobile=”on” admin_label=”row” module_class=”horizontal-process-box” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”500px” module_alignment=”center” custom_padding=”0px|0px|0px|0px” custom_css_main_element=”max-width: 50%;” use_custom_width=”on” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n

Clarification of objectives and context<\/strong><\/p>\n

What exactly is to be achieved? Which behaviors are to be strengthened? Which KPIs are relevant? <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n

Building user understanding<\/strong><\/p>\n

What are the motivations, barriers and expectations of your target groups?
We work qualitatively, exploratively and data-based \u2013 and ask “why”.<\/p>\n

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Consciously choose mechanics<\/strong><\/p>\n

We develop mechanics that fit your target group, e.g. progression, storytelling, social dynamics, feedback systems.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n

Prototyping & Testing<\/strong><\/p>\n

We test at an early stage whether the concept is understandable, motivating and accepted by users.<\/p>\n

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Evaluation & Further Development<\/strong><\/p>\n

Gamification is not a one-time project. We accompany you in optimization, iteration and sustainable integration. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section extra-bottom” _builder_version=”4.19.4″ background_color=”#ceede6″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/10\/UL_Blog_Newsletter_unmoderierte-Interviews-schmaler.jpg” alt=”In unmoderated interviews, the questions are asked in writing and the subjects answer orally” title_text=”Case Study” align=”right” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Case-Study” _builder_version=”4.19.4″ header_2_font_size=”24px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Case Study: Design Thinking at E.ON<\/strong><\/h3>\n

Gamification as a usability factor<\/h2>\n

For and with E.ON, we have carried out a design thinking project to make the process of reading electricity easier and more convenient.<\/p>\n

The result:
The prototype of an app that offers users real added value and combines current reading with gamification.<\/span><\/p>\n

[\/et_pb_text][et_pb_text module_class=”secondary” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n

Read the case study<\/a><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Was ist” _builder_version=”4.19.4″ _module_preset=”default” header_2_font_size=”24px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

For whom is gamification particularly relevant?<\/h2>\n

Those who are responsible for innovation, product development or transformation are often faced with the question: How do we create real commitment? Gamification starts where motivation, change and commitment are to be designed in a targeted manner. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.4″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Tiefeninterviews” _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

For Innovation Leaders<\/h3>\n

If you want to implement new business ideas confidently and with high quality, you need partners who think strategically and work methodically cleanly.<\/p>\n

We develop tailor-made concepts, provide a well-founded basis for decision-making and are at your side on an equal footing.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”AI” _builder_version=”4.19.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

For Product Managers<\/h3>\n

If you want to increase engagement but have little time and resources, you need pragmatic solutions with a clear basis for argumentation.<\/p>\n

Our concepts are clearly documented, easy to communicate internally and designed for efficiency.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||||false|false” custom_css_main_element=”margin:0 auto;” global_colors_info=”{}”][et_pb_text admin_label=”Jetzt anfragen” module_class=”first-column” _builder_version=”4.19.4″ custom_margin=”|auto||auto|false|false” custom_padding=”20px||||false|false” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

Contact us<\/a><\/p>\n

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What you can expect from us<\/h2>\n