{"id":21639,"date":"2025-08-19T14:18:44","date_gmt":"2025-08-19T12:18:44","guid":{"rendered":"https:\/\/userlutions.com\/?page_id=21639"},"modified":"2025-08-19T14:19:10","modified_gmt":"2025-08-19T12:19:10","slug":"fortomorrow","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/clients\/case-studies\/fortomorrow\/","title":{"rendered":"ForTomorrow"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;section&#8221; module_class=&#8221;case-study-head&#8221; _builder_version=&#8221;4.19.4&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/sincerely-media-UWdTDa1Z9DM-unsplash-scaled.jpg&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; width_unit=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;500px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; custom_css_main_element=&#8221;max-width: 50%;&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;500px&#8221; custom_width_percent=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;vertical-align&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Combining qualitative depth and quantitative certainty<\/h1>\n<h4 style=\"text-align: center;\">Finding the right words with well-founded insights \u2013 DeepQuant for ForTomorrow<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;case-study-services&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#333333&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>UX Services:<\/p>\n<ul>\n<li>Needs Assessment<\/li>\n<li>DeepQuant<\/li>\n<li>User Research<\/li>\n<li>UX Consulting<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/thomas-reaubourg-JRUVbgJJTBM-unsplash-1.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;case-study-layer-box black-text&#8221; _builder_version=&#8221;4.19.4&#8243; text_text_color=&#8221;#000000&#8243; header_3_text_color=&#8221;#333333&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>&#8220;Uncomplicated, efficient collaboration \u2013 and thanks to clear insights from DeepQuant, we can sharpen our positioning without having to throw everything overboard.&#8221;<\/h3>\n<p>Koos Looijesteijn<br \/>Design Director<br \/><span class=\"s1\"><a href=\"https:\/\/www.fortomorrow.eu\/\" target=\"_blank\" rel=\"noopener\">ForTomorrow<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;method-section&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#ffffff&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd03a479d8b9a5ebbfbb_challenge.svg&#8221; title_text=&#8221;668efd03a479d8b9a5ebbfbb_challenge&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; max_width=&#8221;65px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"color: #333333 !important;\">Starting situation<\/h4>\n<p class=\"p1\">ForTomorrow supports companies and private individuals in offsetting CO\u2082. From their own research, they knew that the term &#8220;compensation&#8221; does not always have positive connotations and wanted to find out whether a different approach would be more effective. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd022ab68b6afbe665dd_goal.svg&#8221; title_text=&#8221;668efd022ab68b6afbe665dd_goal&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; max_width=&#8221;65px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"color: #333333 !important;\">Project Objective<\/h4>\n<p class=\"p1\">The aim was to evaluate different wording variations both qualitatively and quantitatively in order to be able to make an informed decision on the future choice of words.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd02c575b7ec989b2be5_start.svg&#8221; title_text=&#8221;668efd02c575b7ec989b2be5_start&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; max_width=&#8221;65px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"color: #333333 !important;\">Result<\/h4>\n<p class=\"p1\">The existing version was rated better, but also revealed weaknesses \u2013 the next version can be optimized specifically for trust and comprehensibility. The willingness to donate was also evaluated. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;case-study-numbers&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter number=&#8221;50&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">User<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter number=&#8221;2&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Versions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter number=&#8221;3&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Days of Recruitment<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter number=&#8221;250&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.19.4&#8243; title_font_size=&#8221;60&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Qualitative Responses<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;method-section&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#f5f9fc&#8221; custom_padding=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">What is DeepQuant?<\/h2>\n<p style=\"text-align: center;\">Instead of classic A\/B tests, we decided to carry out a DeepQuant. This way, we were not only able to make a recommendation for the use of one of the variants, but also provide insights into why this variant performs better. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/Group-48-5.png&#8221; title_text=&#8221;Group 48 (5)&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_4_text_color=&#8221;#333333&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"p1\">Qualitative Depth, Quantitative Security<\/h4>\n<p>Qualitative methods provide deep insights into the motivations and emotions of users \u2013 but usually on the basis of small samples. Quantitative methods provide reliable figures and comparability, but leave it open <em>why<\/em> people make this decision. <\/p>\n<p>UX research has the greatest impact when both come together \u2013 which, in practice, however, often involves a lot of effort.<\/p>\n<p><strong>That&#8217;s why we developed <a href=\"https:\/\/userlutions.com\/leistungen\/hiquant\/\" target=\"_blank\" rel=\"noopener\">DeepQuant<\/a> .<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/Group-49-2.png&#8221; title_text=&#8221;Group 49 (2)&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_4_text_color=&#8221;#333333&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>DeepQuant quantifies the why<\/h4>\n<p data-start=\"120\" data-end=\"349\">In a DeepQuant, <strong>50 to 100 people<\/strong> test a test object using specific tasks \u2013 accompanied by screen recording and a questionnaire that combines <strong>closed and open questions<\/strong> .<\/p>\n<p data-start=\"351\" data-end=\"652\" data-is-last-node=\"\" data-is-only-node=\"\"><span>The <\/span><strong>response quality is 3x higher<\/strong><span>  than in normal panel surveys, because the test subjects use the real test object during the survey and are thus more involved in the questions. They also answer the open questions <\/span> <strong><span> <\/span>much more detailed<\/strong><span> than in purely quantitative online surveys.<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/Group-50-3.png&#8221; title_text=&#8221;Group 50 (3)&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; header_4_text_color=&#8221;#333333&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>In-depth insights, fast and efficient<\/h4>\n<p data-start=\"116\" data-end=\"374\">A <strong>maximum of two weeks<\/strong> will pass from the kick-off to the presentation of the results. We prepare the results in a compact way, that is easy to understand \u2013 including specific recommendations. <\/p>\n<p data-start=\"376\" data-end=\"644\">The evaluation follows a <strong>structured process<\/strong>: First, we analyze the quantitative responses, then the qualitative feedback. Screen recordings provide additional context when needed. <\/p>\n<p data-start=\"646\" data-end=\"769\" data-is-last-node=\"\" data-is-only-node=\"\">The insights gained not only help with product development, but also with <strong>convincing stakeholders in a targeted<\/strong> manner.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;section&#8221; module_class=&#8221;two-column-colorblock-right method-section&#8221; _builder_version=&#8221;4.19.4&#8243; background_color=&#8221;#ffffff&#8221; background_enable_image=&#8221;off&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; width_unit=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Testing and validating the effect of language<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221; custom_css_main_element=&#8221;max-width: 50%;&#8221; custom_width_px=&#8221;500px&#8221; custom_width_percent=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">ForTomorrow supports companies and individuals in offsetting their carbon footprint. However, discussions and our own research showed that the term &#8220;compensation&#8221; is not received positively by everyone \u2013 and can raise doubts about its effect or credibility. <\/p>\n<p class=\"p1\">Together with us, ForTomorrow wanted to find out whether alternative formulations were better received \u2013 and how this affected the willingness to donate.<\/p>\n<p class=\"p1\">The aim of the project was therefore to specifically test variants of the homepage and donation pages in order to be able to make <strong>reliable, user-biased decisions for future communication<\/strong> .<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/ForTomorrow-Varianten-1.png&#8221; title_text=&#8221;ForTomorrow Variants&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;two-column&#8221; _builder_version=&#8221;4.19.4&#8243; parallax=&#8221;on&#8221; width=&#8221;70%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;section&#8221; module_class=&#8221;two-column-colorblock-right method-section&#8221; _builder_version=&#8221;4.19.4&#8243; background_enable_image=&#8221;off&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; width_unit=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">DeepQuant provides ForTomorrow with guidance for the next steps<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; column_padding_mobile=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221; custom_css_main_element=&#8221;max-width: 50%;&#8221; custom_width_px=&#8221;500px&#8221; custom_width_percent=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-25-at-12.16.34-e1753707527539.png&#8221; title_text=&#8221;Screenshot 2025-07-25 at 12.16.34&#8243; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;two-column&#8221; _builder_version=&#8221;4.19.4&#8243; parallax=&#8221;on&#8221; width=&#8221;70%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Based on two text variants for the start page and the donation page, we developed a questionnaire that asked not only comprehensibility and trust but also the willingness to donate. <strong>Within three days, 50 people took part<\/strong> \u2013 selected from our own panel, which is particularly suitable for qualitative feedback.<\/p>\n<p class=\"p1\">\n<p class=\"p1\">The result: The current version was more convincing overall. The term &#8220;compensation&#8221; was viewed critically by only a few people.   <strong>The new variant scored weaker in terms of trust \u2013 but offered ideas for an optimized version.<\/strong> The word &#8220;protection&#8221; stood out particularly positively, which is to come more into focus in the future. This means that ForTomorrow now has a clear basis for decision-making \u2013 and <strong>clear ideas for the further development of its communication.<\/strong> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; module_class=&#8221;design-studio extra-bottom&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#fef7ea&#8221; background_image=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2024\/10\/UX-Design-Studio.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;20%&#8221; custom_padding=&#8221;||||false|false&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_phone=&#8221;off&#8221; background_size_phone=&#8221;contain&#8221; background_horizontal_offset_tablet=&#8221;0%&#8221; background_horizontal_offset_phone=&#8221;20%&#8221; background_blend_phone=&#8221;normal&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; column_padding_mobile=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;|||20px|false|false&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;off&#8221; custom_width_px=&#8221;1080px&#8221; custom_width_percent=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|30px|||false|false&#8221; custom_padding_phone=&#8221;|30px|||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;<strong>COMPLEX, FUNCTIONAL + GOOD-LOOKING<\/strong><\/p>\n<h2 style=%22font-family: Poppins !important;%22><strong>UX Design<\/strong><\/h2>\n<p>From scratch, redesign, UX optimization? Our UX Design Studio will be happy to support you in your projects.<br \/>\nThe more complex, the more exciting. &#8221; content_phone=&#8221;<\/p>\n<p><strong>COMPLEX, FUNCTIONAL + GOOD-LOOKING<\/strong><\/p>\n<h2 style=%22font-family: Poppins !important;%22><strong>UX Design<\/strong><\/h2>\n<p>From scratch, redesign, UX optimization? Our UX Design Studio will be happy to support you in your projects.<br \/>The more complex, the more exciting. <\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#4d343b&#8221; header_font=&#8221;Poppins||||||||&#8221; header_text_color=&#8221;#4d343b&#8221; header_2_font=&#8221;Poppins||||||||&#8221; header_2_text_color=&#8221;#4d343b&#8221; header_3_font=&#8221;Poppins||||||||&#8221; header_3_text_color=&#8221;#4d343b&#8221; header_4_font=&#8221;Poppins||||||||&#8221; header_4_text_color=&#8221;#4d343b&#8221; header_5_font=&#8221;Poppins||||||||&#8221; header_5_text_color=&#8221;#4d343b&#8221; header_6_font=&#8221;Poppins||||||||&#8221; header_6_text_color=&#8221;#4d343b&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;50%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;20px|20px|10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<strong>CURIOUS?<\/strong><\/p>\n<h2 style=\"font-family: Poppins !important;\"><strong>Get to know our design studio<\/strong><\/h2>\n<p>From scratch, redesign, UX optimization \u2013 our UX Design Studio will be happy to support you in your projects. The more complex, the more exciting.[\/et_pb_text][et_pb_text module_class=&#8221;design-studio-button&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; background_color=&#8221;#ff005e&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;40%&#8221; max_width_phone=&#8221;40%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;7px|12px|7px|12px|false|false&#8221; link_option_url=&#8221;https:\/\/design.userlutions.com\/&#8221; link_option_url_new_window=&#8221;on&#8221; border_radii=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To the UX Design Studio \u2192<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_id=&#8221;contact-form&#8221; module_class=&#8221;blue-bent-section contact-form&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;1px|0px|54px|0px&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; custom_padding=&#8221;||20px|&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 id=\"anfrage\" style=\"text-align: center;\">How can we help?<\/h2>\n<h4 style=\"text-align: center;\">Free and non-binding consultation<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/userlutions.com\/wp-content\/uploads\/2023\/06\/bb.jpg&#8221; title_text=&#8221;bb&#8221; align=&#8221;center&#8221; module_class=&#8221;img-circle&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;300px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-20px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"small-text-13px\" style=\"text-align: center;\"><span style=\"font-family: inherit;\"><strong>Birgit B\u00e4rnreuther<\/strong><\/span><br \/><span style=\"font-family: inherit;\"><strong><\/strong><strong><\/strong>Head of Consulting<\/span><\/p>\n<p class=\"ul-custom-header-phone-hiddenbox-right-phone\" style=\"text-align: center;\"><strong>+49 30 \/ 544 870 24<br \/><\/strong>(Mon to Fri from 9 a.m. to 6 p.m.)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Code&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    region: \"na1\",<!-- [et_pb_line_break_holder] -->    portalId: \"7848520\",<!-- [et_pb_line_break_holder] -->    formId: \"5a9319f6-cfa9-4d2f-9734-323cf8f1e0bd\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combining qualitative depth and quantitative certainty Finding the right words with well-founded insights \u2013 DeepQuant for ForTomorrowUX Services: Needs Assessment DeepQuant User Research UX Consulting &#8220;Uncomplicated, efficient collaboration \u2013 and thanks to clear insights from DeepQuant, we can sharpen our positioning without having to throw everything overboard.&#8221; Koos LooijesteijnDesign DirectorForTomorrowStarting situation ForTomorrow supports companies and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7384,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make informed decisions \u2013 DeepQuant for ForTomorrow<\/title>\n<meta name=\"description\" content=\"With DeepQuant for ForTomorrow, an informed decision could be made between two versions \u2013 including qualitative insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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