[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”case-study-head” _builder_version=”4.19.4″ background_enable_color=”off” background_image=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675ea595e71a51d52cf9e170_VaillantBg.jpg” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” width_unit=”off” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”500px” max_width=”500px” module_alignment=”center” custom_padding=”0px|0px|0px|0px” use_custom_width=”on” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”case-study-services” _builder_version=”4.16″ background_color=”#333333″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
UX Services:<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” module_class=”case-study-numbers” _builder_version=”4.19.4″ disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”\u20ac1 billion” percent_sign=”off” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
revenue target<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”92″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
satisfied customers<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”13″ percent_sign=”off” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
Countries<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”400+” percent_sign=”off” _builder_version=”4.16″ title_font_size=”60″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
Wireframes<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”method-section” _builder_version=”4.19.4″ background_color=”#ffffff” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd03a479d8b9a5ebbfbb_challenge.svg” title_text=”668efd03a479d8b9a5ebbfbb_challenge” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ max_width=”65px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
An international relaunch of the company’s presence is on the agenda, with Vaillant Germany proactively meeting the requirements and expectations of its customers. <\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd022ab68b6afbe665dd_goal.svg” title_text=”668efd022ab68b6afbe665dd_goal” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ max_width=”65px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
The user experience of the website should be optimized visually and in terms of content, taking into account set business and marketing goals. <\/span>Strengths and weaknesses of the redesign are to be identified with regard to user needs.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd02c575b7ec989b2be5_start.svg” title_text=”668efd02c575b7ec989b2be5_start” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ max_width=”65px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n We create a comprehensive insight into the wishes of potential (new) customers through research and testing methods. From this, we derive concrete UX concepts for the website, with which the Vaillant team can continue to work independently. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” module_class=”method-section” _builder_version=”4.19.4″ background_color=”#f5f9fc” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Close collaboration with the development, product and marketing teams<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd03a479d8b9a5ebbfbb_challenge.svg” title_text=”668efd03a479d8b9a5ebbfbb_challenge” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n The startup Yobst plans to open a self-service container in July 2024, where end customers can purchase agricultural products directly from the producer.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/668efd022ab68b6afbe665dd_goal.svg” title_text=”668efd022ab68b6afbe665dd_goal” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n We use wireframes<\/strong> to sketch the best ideas and use them to quickly validate the respective feasibility and technical effort.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Our high fidelity prototypes<\/strong> represent the result realistically and are tested with real users \u2013 before a feature goes into development.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2021\/07\/Capture-weather.gif” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”section” _builder_version=”4.19.4″ background_color=”#f5f9fc” background_enable_image=”off” custom_padding_tablet=”50px|0|50px|0″ width_unit=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”900px” max_width=”900px” module_alignment=”center” custom_css_main_element=”max-width: 900px” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb module_class=”left-align” _builder_version=”4.19.4″ header_font=”|700|||||||” header_font_size=”24″ global_colors_info=”{}”]<\/p>\n From inquiry flow to landing page:<\/span> [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eada9b350c5de3bb2daef_Vaillant_Slide_1.png” title_text=”675eada9b350c5de3bb2daef_Vaillant_Slide_1″ align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” module_class=”two-column” _builder_version=”4.19.4″ parallax=”on” max_width=”350px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”900px” max_width=”900px” module_alignment=”center” custom_css_main_element=”max-width: 900px” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eaf5dc62a73bcfe49972f_Vaillant_Slide_2.png” title_text=”675eaf5dc62a73bcfe49972f_Vaillant_Slide_2″ align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” module_class=”two-column” _builder_version=”4.19.4″ parallax=”on” max_width=”350px” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb module_class=”left-align” _builder_version=”4.19.4″ header_font=”|700|||||||” header_font_size=”24″ global_colors_info=”{}”]<\/p>\n Quantitative and qualitative methods as well as continuous UX tests are used to identify optimization potential at an early stage. The tests lead to clear improvements in usability as well as to the validation of the newly created and optimized pages. <\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”900px” max_width=”900px” module_alignment=”center” custom_css_main_element=”max-width: 900px” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ custom_padding=”|||” custom_css_main_element=”margin: auto;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb module_class=”left-align” _builder_version=”4.19.4″ header_font=”|700|||||||” header_font_size=”24″ global_colors_info=”{}”]<\/p>\n Our cooperation enables individual advice and practical workshops \u2013 for all stakeholders. At the same time, communication about product decisions is facilitated throughout the company.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eadaaf796b5690d255606_Vaillant_Slide_3-p-800.png” title_text=”675eadaaf796b5690d255606_Vaillant_Slide_3-P-800″ align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” module_class=”two-column” _builder_version=”4.19.4″ parallax=”on” max_width=”350px” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”method-section” _builder_version=”4.19.4″ background_enable_color=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eb449b4a3c8fbe876f4b7_vaillant2.png” title_text=”675eb449b4a3c8fbe876f4b7_vaillant2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eb703f796b5690d2ac4cb_Vaillant4.png” title_text=”675eb703f796b5690d2ac4cb_Vaillant4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eb703f796b5690d2ac4cb_Vaillant4-1.png” title_text=”675eb703f796b5690d2ac4cb_Vaillant4 (1)” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675ebae1b4a3c8fbe87ac3a7_Vaillant8.png” title_text=”675ebae1b4a3c8fbe87ac3a7_Vaillant8″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eb431bee91b289f4383d7_Vaillant1.png” title_text=”675eb431bee91b289f4383d7_Vaillant1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eb92e534fc090bec7a042_Vaillant7.png” title_text=”675eb92e534fc090bec7a042_Vaillant7″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2025\/07\/675eb8d189e3211f0d9755c5_Vaillant6.png” title_text=”675eb8d189e3211f0d9755c5_Vaillant6″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_class=”extra-bottom” _builder_version=”4.19.4″ background_color=”#f4f9fd” background_enable_image=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”case-study-layer-box black-text” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n Vanessa Lopez Ar\u00e9valo [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/12\/Vaillant_Vanessa-Barrios-Arevalo_rund.png” title_text=”Vaillant_Vanessa Barrios Arevalo_rund” _builder_version=”4.19.4″ _module_preset=”default” height=”230px” hover_enabled=”0″ global_colors_info=”{}” align=”center” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_id=”contact-form” module_class=”blue-bent-section contact-form” _builder_version=”4.16″ custom_padding=”1px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” global_module=”2006″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ custom_padding=”||20px|” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/06\/bb.jpg” title_text=”bb” align=”center” module_class=”img-circle” _builder_version=”4.19.4″ _module_preset=”default” width=”300px” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”-20px||||false|false” global_colors_info=”{}”]<\/p>\n Birgit B\u00e4rnreuther<\/strong><\/span> +49 30 \/ 544 870 24 [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”Code” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]Result<\/h4>\n
B2B design for a strong conversion rate<\/h2>\n
Starting situation<\/h4>\n
Our tasks<\/h2>\n
UX Design<\/h3>\n
Based on an existing design library, prioritized pages were designed, with new components developed, existing ones optimized and content adapted. All designs were validated with users. <\/span><\/p>\nResearch and Testing<\/h3>\n
Consulting + Coaching<\/h3>\n
Work examples<\/h2>\n
“Thanks to you, we were able to take the digital experience of the Vaillant world to a new level.”<\/h3>\n
CRO Manager
Vaillant<\/p>\nHow can we help?<\/h2>\n
Free and non-binding consultation<\/h4>\n
<\/strong><\/strong>Head of Consulting<\/span><\/p>\n
<\/strong>(Mon to Fri from 9 a.m. to 6 p.m.)<\/p>\n