{"id":18320,"date":"2024-07-23T17:17:18","date_gmt":"2024-07-23T15:17:18","guid":{"rendered":"https:\/\/userlutions.com\/clients\/case-studies\/test-strategy-workshop-hansemerkur\/"},"modified":"2024-07-23T17:25:54","modified_gmt":"2024-07-23T15:25:54","slug":"test-strategy-workshop-hansemerkur","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/clients\/case-studies\/test-strategy-workshop-hansemerkur\/","title":{"rendered":"HanseMerkur Test Strategy Workshop Case Study"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”white-section” _builder_version=”4.16″ custom_padding=”54px|0px|0px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

How we created a testing roadmap for HanseMerkur in just 4 hours<\/h1>\n

The test strategy workshop provides practical and
tailor-made usability knowledge<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding=”8px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=”column-align-center et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

The challenge:
“Remote usability testing was
a new field for us”<\/h3>\n

How HanseMerkur was able to quickly establish remote usability tests within the company<\/h5>\n

Are you still inexperienced when it comes to remote usability testing and want to learn how to create and evaluate tests? Are you also faced with the difficulty of where in the development roadmap you can use usability tests and which type of tests make sense and when? <\/p>\n

This is also what happened to HanseMerkur’s market research team. Remote testing was still a new form of testing for them, despite already existing usability and UX knowledge. Therefore, they liked the idea of using RapidUsertests to achieve fast results<\/strong> and be able to easily share them with colleagues and stakeholders<\/strong> . <\/p>\n

To make it easier for them to get started with RapidUsertests<\/a>, together we created a testing roadmap in a workshop<\/strong>.<\/p>\n

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Facts about the project<\/h3>\n\n\n\n\n\n\n\n
Customer<\/strong><\/td>\nHanseMerkur<\/td>\n<\/tr>\n
Product<\/strong><\/td>\nWebsite<\/td>\n<\/tr>\n
Duration<\/strong><\/td>\n4 hours<\/td>\n<\/tr>\n
Method<\/strong><\/td>\nTest Strategy Workshop<\/td>\n<\/tr>\n
Result<\/strong><\/td>\nTailor-made testing roadmap<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/arrow-up.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”20px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The test strategy workshop provides extensive knowledge about remote usability testing<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”full_width_image_section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/09\/teststrategie-roadmap-erstellen.jpg” alt=”HanseMerkur test strategy workshop case study” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding=”33px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”28px|0px|0px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The process:
Individual workshop according to the challenges of HanseMerkur<\/h3>\n
Usability consultants create tailor-made testing strategy<\/h5>\n

We have adapted the workshop individually to the challenges, questions and the existing knowledge of HanseMerkur. Together, we defined target KPIs for optimization<\/strong>, to which the usability tests should be aligned and through which the success of the tests can be measured. <\/p>\n

Part 1: Creating a Testing Roadmap<\/h4>\n

In the first half of the workshop, we used HanseMerkur’s development roadmap<\/strong> to see where RapidUsertests can be used most sensibly in the customer journey<\/strong>. Not only as classic tests of the website, but also for landing page tests and tests of prototypes, among other things. <\/p>\n

From this analysis, a test strategy<\/strong> and global test questions<\/strong> could then be derived.<\/p>\n

Part 2: Development of a test concept + product training<\/h4>\n

In the second half of the workshop, we jointly created a concrete test concept based on HanseMerkur’s questions. They learned to adapt the scenario and the tasks to their objectives, and also were briefed on the right way to address the testers so they can achieve the most meaningful results<\/strong>. <\/p>\n

In a product training course, we also showed how they can make ideal use of our evaluation tool so that the evaluation can be carried out as quickly and efficiently<\/strong> as possible.<\/p>\n

The usability consultant in charge drew on our extensive experience of having already created and evaluated hundreds of tests.<\/p>\n

In the four-hour workshop, we were able to create a tailor-made testing roadmap together with HanseMerkur and teach them the methodology of remote usability testing in a practical way<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Experienced usability consultants create the
individual testing roadmap<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/09\/usability-test-strategie-roadmap.jpg” alt=”An experienced UX consultant is setting up the testing strategy” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/09\/teststrategie-workshop.jpg” alt=”An experienced UX consultant is setting up the testing strategy” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section extra-bottom” _builder_version=”4.16″ custom_padding=”54px|0px|28px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

The result: Investing in usability testing pays off right from the start<\/h3>\n

Instead of trying out a lot at the beginning and having to learn from their own mistakes, HanseMerkur was able to successfully start remote usability testing immediately after the workshop. Due to the knowledge about test creation and evaluation that we conveyed, the money invested was put to good use right from the start. <\/p>\n

The workshop enabled HanseMerkur to carry out more than 10 RapidUsertests themselves in the following year and to firmly integrate remote usability testing into everyday optimization.<\/p>\n

The input of usability experts provided them with broad remote testing knowledge in the following areas:<\/p>\n