{"id":17560,"date":"2024-01-23T16:28:53","date_gmt":"2024-01-23T15:28:53","guid":{"rendered":"https:\/\/userlutions.com\/clients\/case-studies\/customer-experience-mister-spex\/"},"modified":"2024-01-23T16:49:52","modified_gmt":"2024-01-23T15:49:52","slug":"customer-experience-mister-spex","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/clients\/case-studies\/customer-experience-mister-spex\/","title":{"rendered":"Mister Spex Case Study Customer Experience"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”white-section” _builder_version=”4.16″ custom_padding=”54px|0px|0px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Customer experience optimization: Mister Spex is testing all touchpoints<\/h1>\n

TV commercials, package inserts, website, offline stores…
Customer experience beats user experience<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding=”8px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=”column-align-center et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

“Every digital company must be user-centered down to the last fiber.”<\/h3>\n

Mirko Caspar, CEO, Mister Spex<\/em><\/strong><\/p>\n

Would you like to optimize customer satisfaction<\/strong> not only at specific touchpoints, but along the entire customer journey<\/strong>?
And increase traffic, conversion rate and repurchase rate in the process?<\/p>\n

Mirko Casper, Managing Director of the online optician Mister Spex, has also recognized that a successful company
must align the entire customer journey precisely with the requirements of its target group in order to set itself apart from the competition.
In-depth target group knowledge<\/strong> is essential for this, which is why all user contact points should be tested.
Userlutions accompanies Mister Spex continuously on this path.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/mister-spex-logo.png” alt=”Mister Spex logo” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”300px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”postit” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

Facts about the project<\/h3>\n\n\n\n\n\n\n
Customer<\/strong><\/td>\nMister Spex<\/td>\n<\/tr>\n
Duration<\/strong><\/td>\ncontinuously since
January 2012<\/td>\n<\/tr>\n
Method<\/strong><\/td>\nAll-round optimization of the customer experience<\/td>\n<\/tr>\n
Result<\/strong><\/td>\nContinuous improvement of the CX<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”full_width_image_section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Customer-Experience-Case-Study-e1655821751413.jpg” alt=”Customer experience optimization” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding=”33px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”28px|0px|0px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Success with usability testing along the customer journey<\/h3>\n

Mister Spex tests the user-friendliness of all touchpoints<\/h5>\n

The testing processes were kept fast and agile<\/strong> in order to ideally integrate the usability tests into product development. Userlutions identified all key touchpoints of the customer journey. In 11 projects to date<\/strong>, user tests of the newsletter, advertising brochures and the online store (both desktop and mobile) have been implemented. User research was also carried out before the physical store opening in Berlin.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

All touchpoints of the customer journey can be
tested for usability
<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/01\/wordcloud-1.png” alt=”Testing the customer experience along the customer journey” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ max_width=”400px” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” title_text=”wordcloud (1)” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding=”54px|0px|28px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

TV tests for better advertising impact<\/h3>\n
Increase advertising efficiency and achieve campaign goals<\/h5>\n

Mister Spex markets its range to a large and diverse audience with an annual TV commercial. To ensure that the advertising message is perceived correctly<\/strong> and that the campaign objectives can be achieved<\/strong>, they test the commercial on their target group before it is placed.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Advertising impact tests to test the perception of the target group<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Customer-Experience-TV-Spot-e1655821816426.jpg” alt=”Customer Experience TV spot” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding=”32px|0px|32px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”32px|0px|32px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Browse on your smartphone, try on virtually on your laptop, buy on your tablet<\/h3>\n
User-centered Design won the Shop Usability Award<\/h5>\n

The Mister Spex online store is also continuously optimized based on user feedback<\/strong> to achieve the best possible results. Usability tests were carried out on desktop, smartphone and tablet in over 40 independent RapidUsertests, some of which were also carried out in collaboration with our UX consultants. Every customer journey is different, which is why the store must function in a user-friendly way on all devices.<\/p>\n

Due to the user-centered orientation of their company, Mister Spex was even awarded the Shop Usability Award.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Mister Spex optimizes the online store with RapidUsertests<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Customer-Experience-Test-e1655821846444.jpg” alt=”Customer Experience Tests” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding=”32px|0px|32px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”27px|0px|32px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

How user research helped the successful opening of the Mister Spex store<\/h3>\n
Making safe decisions about the store’s concept<\/h5>\n

In February 2016, Mister Spex ventured into bricks-and-mortar retail. Before opening its store in Berlin, Userlutions conducted user research with the Mister Spex target group to find out what customers want from offline retail<\/strong>. 24 people answered questions about their eyewear purchasing behavior and what is important to them when it comes to an optician’s customer service. This determined the ideal layout of the store and optimization of the customer service.<\/p>\n

Mister Spex received the iF Design Award in 2017 for its innovative store concept.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Userlutions conducted CX tests in retail for Mister Spex<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Customer-Experience-Einzelhandel-e1655821875266.jpg” alt=”Customer experience retail store” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding=”32px|0px|32px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”32px|0px|32px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Inserts tests help to optimize returns<\/h3>\n
Increase customer satisfaction with a clear return slip<\/h5>\n

One of Mister Spex’s offers is that several pairs of glasses are ordered for fitting and the individual lenses are only added afterward. This makes returns a complex process that requires a clear explanation. Userlutions carried out packaging and insert tests<\/strong> to ensure a good customer experience.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Mister Spex explains the complex returns system with easy-to-understand inserts
<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2024\/01\/Customer-Experience_Paketbeileger-ungespiegelt.jpg” alt=”Customer experience packaging and inserts” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ hover_enabled=”0″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}” title_text=”Customer-Experience_Paketbeileger-ungespiegelt” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Tests along the customer journey<\/h3>\n

“We test up and down with RapidUsertests and their team of experts: Landing pages, checkout, product pages, advertising material, TV commercials, package inserts<\/strong> – that’s how we won the Shop Usability Award together.”<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/mister-spex.png” alt=”Mister Spex logo” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”320px” custom_margin=”-80px|||” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Mister_Spex_Hannes_Schroedter-e1655821935528.jpg” alt=”Mister Spex optimizes customer experience” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” module_class=”img-circle” _builder_version=”4.16″ max_width=”250px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Hannes Schr\u00f6dter, Head of Product, Mister Spex<\/a><\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”24px|0px|29px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Conclusion: A successful online store with holistic CX optimization along the customer journey<\/h3>\n

Thanks to continuous collaboration, the results of previous tests are incorporated into every project, which enables efficient usability testing<\/strong>. The findings of the optimization projects and the RapidUsertests are used by Mister Spex for further employee training. New employees can thus be given a detailed picture of the target group and the company works in a user-centered manner down to the smallest detail.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n

Curious?<\/h3>\n

Would you also like to align the entire customer journey with the requirements of your target group? Or would you like to find out more about your target group<\/a> in general?
Contact us and together we will find a solution that suits your challenges.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”blue-bent-section contact-form” _builder_version=”4.16″ custom_padding=”1px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ custom_padding=”||20px|” global_colors_info=”{}”]<\/p>\n

Are you interested in working with us or do you have any questions?<\/h2>\n

We offer free and non-binding consultations<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/bb.jpg” alt=”Birgit B\u00e4rnreuther” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”img-circle” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n

Birgit B\u00e4rnreuther<\/strong><\/span>
<\/strong><\/strong>Head of Consulting<\/span><\/p>\n

030 \/ 544 870 24<\/strong><\/span>
(Mo to Fr, 9am to 6pm)<\/span><\/p>\n

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We recommend using your work email – this keeps work and private life separate.<\/span><\/p>\n

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