{"id":17478,"date":"2024-01-22T16:45:57","date_gmt":"2024-01-22T15:45:57","guid":{"rendered":"https:\/\/userlutions.com\/clients\/case-studies\/eye-tracking-bosch\/"},"modified":"2024-01-22T16:55:57","modified_gmt":"2024-01-22T15:55:57","slug":"eye-tracking-bosch","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/clients\/case-studies\/eye-tracking-bosch\/","title":{"rendered":"Bosch Case Study Eye-Tracking"},"content":{"rendered":"
[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”white-section” _builder_version=”4.16″ custom_padding=”54px|0px|0px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” admin_label=”row” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding=”8px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Is your website’s bounce rate high, and you can’t quite explain why? Is your shop’s conversion rate falling short of expectations?
Bosch Thermotechnik also faced these challenges.<\/p>\n
On the website effizienzhaus-online.com, BOSCH Thermotechnik offers a configurator that provides homeowners with specific renovation and refurbishment recommendations. After the launch, however, it fell short of conversion expectations. The bounce rate was high<\/strong>, and the configurator’s recommendations remained unused. In order to find out how users behave, and to deduce the reasons for the poor conversion rate, we conducted an eye-tracking study<\/strong> for BOSCH.<\/p>\n The goals of Bosch Thermotechnik<\/strong><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”column-align-center” _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Bosch.png” alt=”Bosch Logo” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”300px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_text module_class=”postit” _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n This is what an eye tracker looks like<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Eye-Tracker_klein-e1655822345137.jpg” alt=”Eye tracker” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”full_width_image_section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/eye-tracking-case-study-bosch-e1655823717295.jpg” alt=”Bosch-Thermotechnik eye-tracking case study” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding=”33px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”28px|0px|0px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Small but powerful – The eye tracker created a heat map for Bosch that displayed in color how long or often users looked at certain points (red = long\/frequently, green = short\/rarely). Especially in the first few seconds on an unfamiliar website, glances take place subconsciously<\/strong>, which is why a usability test alone was not informative enough for Bosch.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n The areas requiring the most attention are visualized (Move me!)<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_text admin_label=”Slideshow” module_class=”twentytwenty-slider” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” border_width_all=”50px” border_color_all=”#ffffff” border_style_all=”solid” use_border_color=”on” border_width=”50px” border_style=”solid” global_colors_info=”{}”] Userlutions carried out the study with 20 homeowners who had concrete renovation plans. The eye-tracking showed Bosch that crucial information on their website was not perceived or was perceived too late. 20 supplementary usability tests with 10 in-depth interviews revealed further user requirements and their usage problems. This gave Bosch an all-round view of the configurator’s conversion potential.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n The lab usability test is conducted by a UX expert.<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Eye-Tracking-Usability-Test-e1655822374517.jpg” alt=”Eye-tracking in the usability lab” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding=”32px|0px|0px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”27px|0px|1px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ use_border_color=”off” border_style=”solid” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The eye-tracking study enabled Bosch Thermotechnik to gain crucial insights that are directly related to the conversion rate. E.G.:<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n Important elements were simply overlooked<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Eye-Tracking-Heatmap-e1655823784439.png” alt=”Eye-Tracking Heatmap Bosch” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section extra-bottom” _builder_version=”4.16″ custom_padding=”32px|0px|0px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” custom_padding=”27px|0px|1px|0px” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n Based on the findings, Bosch Thermotechnology was able to eliminate the worst conversion killers and thus multiply its conversion rate<\/strong>. The recommendations of the house configurator have been adapted to the users’ requirements so that they now offer significant added value for renovation planning<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n Optimizations to the interface have improved the conversion rate<\/em><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/02\/arrow2.svg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”120px” custom_margin=”-20px||10px|” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Eye-Tracking-Bosch-Konfigurator-e1655823808619.png” alt=”Eye-tracking for Bosch’s refurbishment configurator” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”white-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n “With the combination of remote tests, lab tests and eye tracking<\/strong>, we were able to identify the areas that needed to be optimized in order to increase the conversion rate. This was already the second time we have worked successfully with Userlutions. On both occasions, we found them to be very competent in their advice,<\/strong> and flexible and reliable in their implementation.”<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Bosch.png” alt=”Bosch Logo” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”190px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/Bosch_UX-optimieren.png” alt=”Eye tracking for Bosch” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ max_width=”250px” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on” global_colors_info=”{}”]<\/p>\n \n <\/p>\n [\/et_pb_image][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n\n
Facts about the project<\/h3>\n
\n\n
\n Customer<\/strong><\/td>\n Bosch Termotechnik<\/td>\n<\/tr>\n \n Duration<\/strong><\/td>\n approx. 2 months<\/td>\n<\/tr>\n \n Methods<\/strong><\/td>\n Usability tests, eye-tracking<\/td>\n<\/tr>\n \n Result<\/strong><\/td>\n Significant increase in conversion <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n What does an eye-tracking heatmap visualize?<\/h3>\n
Heatmaps make subconscious gazes visible<\/h5>\n
<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”light-blue-section” _builder_version=”4.16″ custom_padding=”54px|0px|28px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” use_custom_width=”off” width_unit=”on” custom_width_px=”1080px” custom_width_percent=”80%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Neuroscientific methodology reveals the website’s potential<\/h3>\n
How Bosch gained the best possible insights by combining usability tests with eye tracking<\/h5>\n
What the Bosch users didn’t see…<\/h3>\n
… and why they did not register to the website as a result<\/h5>\n
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Significant increase in conversion rate<\/h3>\n
Combining eye tracking and usability tests to increase user engagement<\/h5>\n
Conversion potentials uncovered<\/h3>\n