{"id":17478,"date":"2024-01-22T16:45:57","date_gmt":"2024-01-22T15:45:57","guid":{"rendered":"https:\/\/userlutions.com\/clients\/case-studies\/eye-tracking-bosch\/"},"modified":"2024-01-22T16:55:57","modified_gmt":"2024-01-22T15:55:57","slug":"eye-tracking-bosch","status":"publish","type":"page","link":"https:\/\/userlutions.com\/en\/clients\/case-studies\/eye-tracking-bosch\/","title":{"rendered":"Bosch Case Study Eye-Tracking"},"content":{"rendered":"

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Eye tracking study for Bosch: I see what you don’t see.<\/h1>\n

A look into the users’ subconsciousness<\/h3>\n

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Why did the BOSCH house configurator have a low conversion rate…<\/h3>\n

…and what did we do to increase sales?<\/h5>\n

Is your website’s bounce rate high, and you can’t quite explain why? Is your shop’s conversion rate falling short of expectations?
Bosch Thermotechnik also faced these challenges.<\/p>\n

On the website effizienzhaus-online.com, BOSCH Thermotechnik offers a configurator that provides homeowners with specific renovation and refurbishment recommendations. After the launch, however, it fell short of conversion expectations. The bounce rate was high<\/strong>, and the configurator’s recommendations remained unused. In order to find out how users behave, and to deduce the reasons for the poor conversion rate, we conducted an eye-tracking study<\/strong> for BOSCH.<\/p>\n

The goals of Bosch Thermotechnik<\/strong><\/p>\n