![\"\"](\"https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/logo_weiss.png\"){kind=logo}
<\/p>\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”case-study-head” _builder_version=”4.19.4″ background_color=”#000000″ background_image=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/ux-international-emply-2.jpg” parallax=”on” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” width_unit=”off” global_colors_info=”{}”][et_pb_row column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”500px” module_alignment=”center” custom_padding=”0px|0px|0px|0px” custom_css_main_element=”max-width: 50%;” use_custom_width=”on” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”vertical-align” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”case-study-services” _builder_version=”4.16″ background_color=”#333333″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
UX Services:<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” module_class=”case-study-numbers” _builder_version=”4.19.4″ disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”3″ percent_sign=”off” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
Countries<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”24″ percent_sign=”off” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
Participant<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”XXXXX” percent_sign=”off” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
Potential customers<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter number=”xxx” percent_sign=”off” _builder_version=”4.19.4″ title_font_size=”60″ global_colors_info=”{}”][\/et_pb_number_counter][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
Target markets<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ background_enable_color=”off” background_image=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/ux-international-testimonial-emply-1.jpg” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”case-study-layer-box black-text” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
Inger \u00d8stergaard Lilja
Chief Marketing Officer
Lessor \/ Emply<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”section” module_class=”two-column-colorblock-right method-section” _builder_version=”4.16″ custom_padding_tablet=”50px|0|50px|0″ width_unit=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center” custom_css_main_element=”max-width: 50%;” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb module_class=”left-align” _builder_version=”4.19.4″ header_font=”|700|||||||” header_font_size=”24″ global_colors_info=”{}”]<\/p>\n
Emply is an HR platform that simplifies complicated HR processes for medium-sized and large businesses. In the project presented here, the company set out to research the product-market fit for small businesses, testing a slimmed-down version of the software platform.<\/p>\n
Analyzing the product-market fit required impartiality to avoid subconscious leading of interviewees in a particular direction, which is why Emply hired us to conduct the interviews.<\/p>\n
We conducted qualitative interviews with 8 HR professionals each in Germany, the Netherlands and Spain to learn more abouttheir user needs, determine which features the target audience really needs as well as their respective requirements. <\/p>\n
The German HR professionals were interviewed in German and the Dutch were interviewed in English. The Spanish were interviewed by a Spanish interviewer and translated by a simultaneous translator via Zoom.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/ENG-Grafiken-Lessor-Case-Study4-1.png” title_text=”ENG Grafiken Lessor Case Study4″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” module_class=”two-column” _builder_version=”4.19.4″ parallax=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”method-section” _builder_version=”4.19.4″ background_color=”#f5f9fc” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
<\/p>\n
The goals of the interviews included:<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/ENG-Grafiken-Lessor-Case-Study-1.png” title_text=”ENG Grafiken Lessor Case Study” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”method-section process” _builder_version=”4.19.4″ custom_padding=”100px|0px|100px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” width_unit=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
Our project manager took care of everything: Recruiting the subjects, organizing the translation and foreign language moderation, conducting the interviews, analysis and a report that shows the result per country as well as compares findings across the three countries. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ column_padding_mobile=”on” admin_label=”row” module_class=”horizontal-process-box” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”500px” module_alignment=”center” custom_padding=”0px|0px|0px|0px” custom_css_main_element=”max-width: 50%;” use_custom_width=”on” custom_width_px=”500px” custom_width_percent=”50%” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n
Recruiting<\/strong><\/p>\n We used our international partner panels to find participants that fitted the target group.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n Conducting Interviews<\/strong><\/p>\n The German and Dutch interviews we conducted ourselves. The Spanish interviews we attended live and used a simultaneous translator.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n Translation<\/strong><\/p>\n For Spain, we worked with a Spanish interviewer and a simultaneous translator from our international partner network.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n Analysis<\/strong><\/p>\n After all interviews were finished, we analyzed and compared the collected data to find similarities and differences between the countries and industries.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb icon_placement=”left” _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n Report<\/strong><\/p>\n Our detailed report presented all the results in a clear and comprehensive manner. We made sure to highlight the differences and similarities between the three countries.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”method-section” _builder_version=”4.16″ background_color=”#f5f9fc” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n To visualize some of the questions we showed a prototype to the participants, but they did not explore it independently. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/international-ux-prototyp-emply1-klein.jpg” title_text=”international-ux-prototyp-emply1-klein” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n We interviewed people from different industries such as the restaurant, healthcare, and event industries. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/ENG-Grafiken-Lessor-Case-Study2.png” title_text=”ENG Grafiken Lessor Case Study2″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}”]<\/p>\n Clear instructions for the Spanish interviewer were required to ensure matching interview styles and objectives. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/ENG-Grafiken-Lessor-Case-Study3.png” title_text=”ENG Grafiken Lessor Case Study3″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Some Insights we could discover in the interviews:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_2″ padding_mobile=”off” column_padding_mobile=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”89%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2017\/01\/bb.jpg” alt=”Birgit B\u00e4rnreuther” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”img-circle” _builder_version=”4.16″ use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” global_colors_info=”{}”]<\/p>\n Birgit B\u00e4rnreuther<\/strong><\/span> 030 \/ 544 870 24<\/strong><\/span> [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.19.4″ global_colors_info=”{}”]Investigating Different Digital HR Practices Across European Nations<\/h2>\n
Detailed Report That Highlights Differences Between the Three Countries<\/h2>\n
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\nWhile the research could not yet determine which market the Emply team should be focusing on, the results still helped to make some detailed decisions and for defining the next steps. Some questions could be answered, and some hypotheses were confirmed, while new ones arose as well. The research was a step in the right direction and provided information that Emply can use going forward to develop a successful product.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/userlutions.com\/wp-content\/uploads\/2023\/04\/ENG-Grafiken-Lessor-Case-Study5.png” title_text=”ENG Grafiken Lessor Case Study5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_class=”blue-bent-section contact-form” _builder_version=”4.16″ custom_padding=”1px|0px|54px|0px” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” padding_mobile=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ custom_padding=”||20px|” global_colors_info=”{}”]<\/p>\nAre you interested in working with us or do you have any questions?<\/h2>\n
We offer free and non-binding consultations<\/h4>\n<\/p>\n
<\/strong><\/strong>Head of Consulting<\/span><\/p>\n
(Mo to Fr, 9am to 6pm)<\/span><\/p>\n<\/p>\n