It's the little things in life: Being woken up by the chirping of birds, the smell of coffee in the morning, a smile and a kind word from the newspaper seller... without these details, life would be a lot less fun.The same is true in web design. A website may work...
Usability Insights
Conducting focus groups remotely – Best Practices
Suddenly there is a deafening drilling noise - "Is the neighbour drilling through your ceiling right now?" - then the camera image and the sound hangs and Rolf leaves the video conference. Immediately wild speculations start about whether the neighbour has...
Mastering Information Architecture: 3 Card Sorting Methods for Better Navigation
A good information architecture helps your users to find content quickly and easily. It guides users efficiently to their goal - a sign of good usability and a hygiene factor for a high conversion rate.You've probably felt lost before when using a website or app, and...
The 8 most common mistakes in UX design
UX design, especially conceptual design, is where the foundation for successful digital products is laid. If essential things are disregarded here, this has serious consequences for the further development steps. In the worst case, a lot of time and money is burned....